- Crafting and implementing effective branding strategies for developing and promoting branded products tailored for travel and in-flight passenger experiences.- Responsible for identifying strategic collaboration opportunities between airlines and lifestyle brands through market research, trend analysis, positioning, brand identity, and target audience identification.managing and leading creative teams to ensure alignment of branded products with client and brand partner positioning and identity.- Developing strategic solutions for branding projects and brand partnerships with world-class luxury and lifestyle brands to enhance customer value and brand perception, while also generating cross-promotional opportunities and revenue growth.- Identifying and defining KPIs to evaluate the effectiveness of branding initiatives and measure success in achieving marketing and business objectives.- Creating synergies between brands to enhance customer value and brand perception, and to generate cross-promotional opportunities and revenue growth for both parties involved.

- Support the creative team from concept to production for design pitches and proposals.- Collaborate with world-class fashion and lifestyle brands to develop branded productsfor global travel industry.- Create visual presentations by taking into consideration the aesthetic and functionalqualities and incorporating innovative design solutions.- Understand trends, materials, colors and manufacturing processes and apply them intonew products; understand and meet clients, brand, marketing, manufacturing and costrequirements.- Oversee the development of products from concept through to production. Ensurequality of samples collaborating closely with suppliers; assist suppliers to solve variousproblems of color, material, and craft.- Visit trade shows, markets and suppliers and build and maintain a comprehensiveinternal library of inspirational, advanced, and relevant materials, hardwares and finishes.