Lori Ann Dick Email & Phone Number

Ann Arbor, MI

- Managed communications and marketing during a once-in-a-century move- Rebranded the museum- Earned 279 media stories- Developed first-ever advertising campaign- Increased social media followers by more than 50% (nearly 11,000 Facebook followers)- Initiated visitor research program- Increased visitation by 58%- Doubled group and school bookings

Canton, Michigan

• University of Michigan Museum - Carl Rinne Lewy Body Dementia Initiative
• Provide communications strategy and support
• University of Michigan Museum of Natural History
• Develop and execute plan to engage members and visitors in transition to new museum.
• Oversee the transition from print to email newsletter
• Authored article for bicentennial book

• Positioned society as a thought leader on workforce issues with stories and op-eds in the Associated Press, Reuters, Wall Street Journal, Christian Science Monitor, Bloomberg, Fox Business, PBS, MSNBC and major trade.
• Transformed event-oriented public relations program to one that focuses on issues and advocacy
• Increased noteworthy media coverage by 450 percent and converted from trade to business focus
• Led the development of positioning statements and key messages for executives, board members and volunteer leaders
• Developed award-winning social media strategy
• Developed and managed all public relations activities, including writing and/or editing press releases, speeches and bylined articles

• Coordinated Governor Granholm’s 2003- 2006 Cool Cities conferences
• Developed media sponsorship package
• Responded to overwhelming interest and doubled capacity one week prior to event
• Served as Interim Marketing Director for Sloan Museum & Longway Planetarium
• Developed and executed marketing plans and events for new exhibits
• Provided crisis communication support to regional business making national news

• Managed hospital marketing and public relations activities
• Planned and coordinated a premier women’s health conference for 1000 women
• Garnered sponsorship support
• Coordinated a volunteer committee
• Oversaw all scheduling, printing, and logistic details
• Served as liaison with the hospital’s Board of Trustees

• Managed public relations activities for McDonald’s of Southeast Michigan including crisis management, community relations, media relations and strategic planning
• Developed and implemented PR plans to address local priorities and to support national initiatives
• Created award-winning employment image campaign targeted at high school counselors
• Managed a $450,000 budget and supervised account team
• Launched DTE Energy Detroit Bloomfest – a new regional flower show

• Public Relations Associate 1988 - 1996Marketing & Public Relations
• Developed and implemented a PR plan that stopped a four-year attendance decline
• Formulated and monitored annual $300,000 budget
• Devised PR strategies for partnership between city and suburban cultural institutionsMedia Relations
• Developed and maintained relationships with local, regional and national media resulting in more than 3,000 articles, television and radio stories a year
• Led publicity efforts for dual-site Motown exhibition openings which resulted in record media coverage

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Communications