Lori Ann (Maniatakis) Malone Email & Phone Number

United States

Responsible for post-sale campaign management of over $9MM in revenue. Execute, manage, and optimize programmatic advertising campaigns in theTradeDesk and Google Campaign Manager. Setup and manage display campaigns in Google Ads. Provide monthly campaign reporting, including insights, optimizations, and performance-based recommendations.Built and maintain client facing dashboards in Tableau and Google Data Studios.Implement pixels using Google Tag Manager.

Greater New York City Area

Managed $3MM+ of quarterly revenue, executing advertising campaigns across 2 DSP’s, a PMP platform, and a Guaranteed Orders platform. Built and maintained relationships with several agency contacts at Digitas, Havas Health, MRM//McCANN, and UniWorld Group. Acted as the day-to-day main point of contact for client and agency inquires post sale. This included reviewing and analyzing campaign metrics to improve performance and providing clients with weekly reporting and insights.Partnered closely with internal teams, including Account Executives, Optimization Managers, Analytics and our SSP team to ensure client KPI’s were achieved.

Helped secure and manage $50MM+ in revenue.Personally generated over $2.5MM in business. Collaborated with seven Account Executives on presentations and RFP development.Maintained a cohesive partnership with OMD, Mindshare, MEC, Maxus, Moxie, Zenith, Mullen, Carat (MA) and Digitas contacts. Key accounts included AT&T, Verizon, Mercedes, AstraZeneca, Unilever, Lowe’s, JcPenney, Prudential, JetBlue, KFC, Time Warner Cable, Eli Lilly, and Church & Dwight.Key clients included Prudential, Verizon and Time Warner Cable.Served as the main point of contact for agency and client inquires pre, during and post campaign.Setup meetings and assisted on sales calls with agency and client contacts.Updated revenue forecasts in Salesforce on a daily basis.Prospected for new business and assisted in growing territories to meet and exceed quarterly goals.Managed ten Account Coordinators in handling all campaign maintenance.Worked with CBS Interactive’s Exchange team on programmatic campaigns.Input Insertion Orders into Prisma and Atlas.Utilized research tools such as Nielsen’s AdRelevance and @Plan, Moat and comScore.

Supported the sales team in planning, executing and monitoring campaigns on CBS.com, the CBS Audience Network, CHOW.com and TV.com.Served as the primary point of contact for client inquires and requests which included Ad specifications, rate information, creative deadlines, inventory availability, campaign optimizations and campaign delivery. Monitored an average of 10 campaigns a quarter and coordinated $19MM+ in revenue. Key accounts included Sprint, Unilever, Cisco and Welch's. Covered agencies included Mindshare, Maxus, Neo@Ogilvy. Trafficked and executed creative assets and tags in multiple ad delivery systems.Reviewed and processed Insertion Orders and resolved billing issues.Often asked by management to teach and assist new Account Coordinators joining our team.Promoted to Account Manager.

Collaborated with sales team to complete print, digital and integrated Request for Proposals.Managed all digital proposals for the New York office and International offices. Completed production spec templates. Provided administrative support to three Sales Representatives. Assisted on sales calls to agencies. Uploaded digital proposals into MediaVisor, Atlas and iDesk. Utilized research tools such as Nielsen, MRI, ABC and Redbooks. Amended PowerPoint presentations and created sales sheets used during sales calls. Maintained agency/client contacts in Salesforce.com. Processed Insertion Orders and updated account estimates. Prospected clients for Current magazine. Planned and executed agency events and social outings.

Helped pitch story ideas to major media outlets. Responsible for compiling daily clips for front office staff and media members.Provided administrative support to Vice President, Director and Manager. Worked game days and nights. Trained and supervised interns.

Supervised over 40 employees.Responsible for the operation of two computer labs. Resolved computer hardware and software issues for all users.Assisted with PowerPoint presentation and registration during New Student Orientation.

Set up and participated in on-site events and contests.Interacted with clients, station listeners, on-air personalities and celebrities. Participated in weekly sales/promotions meetings.Completed internet research projects and contributed marketing ideas.

Designed and ordered WRHU sweatshirts for over 200 staff members. Created banners, brochures, business cards, posters and a media kit. Coordinated cross-promotional campaign with University newspaper. Controlled marketing budget and helped with annual fundraisers.

Bachelor Of Arts (B.A.), Communication And Media Studies

Activities and Societies: Marketing Director and Staff Member of Radio Hofstra University, Member of Hofstra Concerts, Lab Supervisor.

Bachelor Of Business Administration (Bba), Marketing

Activities and Societies: Marketing Director and Staff Member of Radio Hofstra University, Member of Hofstra Concerts, Lab Supervisor.