Lori Appleman

Lori Appleman Email and Phone Number

Co-Founder and ECommerce Consultant @ Redline Minds
Knoxville, TN, US
Lori Appleman's Location
Knoxville Metropolitan Area, United States
Lori Appleman's Contact Details
About Lori Appleman

PLEASE DO NOT MESSAGE ME VIA LINKED IN. REACH OUT TO ME VIA OUR WEBSITE. As co-founder and managing partner of Redline Minds, I am a business builder. Our company Redline Minds helps startup and rapidly-growing businesses grow and develop an omnichannel strategy. We specialize in product-based, eCommerce, and online sales channels for B2C and B2B markets and have exceptional expertise with hybrid (B2C&B) operations. We offer a unique, platform-agnostic approach that maximizes the efficient use of your available assets - time, personnel, and money. We'll help you build an operation that will scale seamlessly as you grow.We are innovators in eCommerce technology implementation, site design and user experience, analytics integration and analysis, marketing and merchandising strategy, and online marketing. Our virtual eCommerce Director program allows companies to benefit from the knowledge and experience of a well-seasoned veteran without the expense of adding a full-time employee.My background as an Online Marketing and E-Commerce Expert includes more than a seventeen years building, or reversing losing, online sales channels and marketing teams for a variety of start-up and rapid growth enterprises. I have focused my career in sub-$100 million sales channels as enjoy working where the impact of my efforts is measurable and obvious. Skills:Ecommerce site design and development, tech stack planning and implementation, process and systems development, content strategy & creation, Google Analytics, specialty online advertising channels, social media and retargeting; email marketing, social media, conversion rate optimization (CRO) & A/B testing, landing page optimization, search engine optimization (SEO), affiliate programs, merchandising, value chain analysis, product marketing, project management and team development.

Lori Appleman's Current Company Details
Redline Minds

Redline Minds

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Co-Founder and ECommerce Consultant
Knoxville, TN, US
Website:
redlineminds.com
Employees:
6
Lori Appleman Work Experience Details
  • Redline Minds
    Co-Founder And Ecommerce Consultant
    Redline Minds
    Knoxville, Tn, Us
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  • Redline Minds
    Co-Founder & Ecommerce Consultant
    Redline Minds Feb 2015 - Present
    Austin, Texas Area
    My partner and I own a full-service development and marketing firm to exclusively serve B2C and B2SMB e-commerce market. We bring more than 20 years of diverse experience of creating, turning-around and growing Internet sales channels.RedlineMinds.com is developing an ecommerce incubator that offers full consulting services include technology planning including e-commerce channel strategy development, platform selection including entire value chain technology solutions, process flow and logistics recommendations and site design. In addition we offer startup marketing direction including strategic and tactical marketing plan creation and implementation PPC, SEO, SEM and all facets of online marketing, site merchandising, navigation and conversion optimization. We also offer solutions for multi-channel management and customer services support.One key differentiation is that we focus on building systems and processes at the lowest cost possible while still retaining "big store" features and service. We build ecommerce channels that scale quickly, at the lowest cost possible so the business can retain more cash to support the marketing required to grow quickly. This maximizes ROI.
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  • Renew Logic
    Director Of Ecommerce
    Renew Logic Jul 2016 - Feb 2021
    Austin, Texas Area
    As Director of Ecommerce, I am building Renew Logic's B2C and B2B ecommerce channels, setting up the technology required to run the operation, setting up the marketing programs and training staff. We recently launched SlickPhoneDeals.com to serve the retail and reseller markets, as well as two ebay stores.
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  • Techzilla.Com
    Ecommerce Marketing Director
    Techzilla.Com Aug 2015 - Jun 2016
    Austin, Texas Area
    I am having so much fun here that I've officially joined the company while retaining my consulting practice! TechZilla.com was soft-launched in November 2015 and we've been too busy conducting business to host a formal launch. The TechZilla.com is a new channel for Greenstream International that serves primarily B2C and a B2Retailer markets.My mission here is to guide our path as we develop technological and human systems that are scalable and support rapid growth, and to drive converting traffic. Currently one website and two ebay stores run on a Magento core that includes a growing collection of 3rd party solutions that combine to meet the company's unique needs. We serve both the B2C and B2Retailer markets.So far I have:- Established our unique value proposition.- Assisted in the definition of needs and choice of software to manage entire e-commerce operation including: warehouse & inventory management, order and customer management, help desk and all marketing software additions.- Launched Techzilla.com on the Magento platform and drove sales even as we continue to refine the site and it's technical capabilities.- Developed and implemented programs to drive our highly successful retailer programs to secure ongoing relationships with repeat buyers. Currently 1/3 of our traffic is repeat customers. - Implemented and managed PPC accounts that are currently delivering at 17X ROI- Implemented and managed email campaigns that typically deliver in excess of $40K mo in sales- Built our email list to over 40K in just 4 months- Implemented mobile campaigns driving sales that account for 43% of total revenue.- Created and managed all social media efforts- On track to exceed $12 mil sales goal for 2016....and the fun continues.
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  • Key Ingredient
    Marketing Director
    Key Ingredient 2014 - Jan 2015
    Austin, Texas Area
    I was charged with the launch and ongoing marketing for Key Ingredient's new, unique cloud storage solution, MyFamilyVault.com. I developed the go-to-market plan, and was deeply involved in product strategy and development. In addition, I defined our primary and secondary target marketing, have set up the marketing plan and implemented all facets of the marketing program. Site was launched in September of 2014. This project was terminated by the company in November 2014 to focus assets on other business units. Notable contributions during this time included the design and implementation of the MemorySnap photo scanning and online storage product, an estore for the My Family Vault brand, the development and implementation of a successful, company-wide landing page program, origination and implementation of an affiliate program for the Key Ingredient brand and management of a successful PPC campaign for Key Ingredient's new estore.
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  • Genesis Today, Inc.
    Online Marketing Manager
    Genesis Today, Inc. Feb 2013 - Nov 2013
    Austin, Tx
    Led the charge to revamp the companies entire Internet marketing strategy to meet or exceed company growth goals. Among the goals accomplished:- a complete redesign of the company's largest retail website. Check it out - www.purehealth100.com. Conversion rates increased by 40% within a month of relaunch.- Integration of all e-commerce websites with the company's ERP system- Restructured 7 figure PPC accounts that were bleeding money and reached profitable, while greatly reducing spend, within six weeks.- Added third party marketplaces - Amazon and eBay and developed them into lucrative sales channels- development of content and social media plans with demonstrable improvement in customer interactivity, retention and sales growth.- developed and implemented a strategic and tactical plan for email marketing - Reduced order fulfillment time down to same day shipping on most orders through process revision
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  • Precision Camera & Video
    Ecommerce Director
    Precision Camera & Video 2011 - 2013
    Austin, Texas Area
    Hired in to reverse the negative e-commerce trend for the company and rebuild their web presence to better serve the company and capture market share. Launched the new website in three months and achieved above plan sales and margin within four months. Established new on and offline marketing programs and greatly increased social media presence and engagement. Exceeded profit goals.
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  • Peripheral Logix / Ergoprise
    Vp Sales And Marketing
    Peripheral Logix / Ergoprise 2010 - 2011
    Austin, Texas Area
    Largest client during consulting period mentioned above. While there I increased company visibility and sales by redesigning and creating the new Ergoprise.com website. Established a social media presence, shopping engine feeds, e-mail marketing, SEO and SEM programs. Defined content requirements for branding, usability, customer motivation, link-in campaign and SEO. Created all original content. Managed Adwords account. Established numerous new vendor relationships. Established and managed personalized recommendation program. Designed tradeshow presence. Instructed team on use of all tools, content guidelines and product.
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  • Self-Employed
    E-Commerce Consultant
    Self-Employed 2010 - 2011
    Austin, Texas Area
    I am a successful e-commerce strategist and generalist, well-equipped to direct and manage your company’s Web presence. I am a marketing and sales expert with more than twelve years of broad, hands-on e-commerce experience, in small to medium-sized start-ups including all facets of strategy, design, content production, branding and marketing. I offer more than two decades of management experience in companies of all sizes. I am ready to roll up my sleeves and drive revenue for your company. Ergoprise, listed below was my largest project.
  • The Human Solution
    Sales And Marketing Director
    The Human Solution Mar 2007 - Sep 2010
    Austin, Texas
    As in most startups, I wore many hats during my tenure here and offered both strategic advice and hands on leadership. I directed sales and marketing initiatives that doubled sales in first twelve months and increased sales 35% in 2009 ultimately developing the company into a top three retailer for all major suppliers. Led the redesign of the primary website, www.thehumansolution.com and created the original Ergohuman.com. Secured new vendor relationships and managed purchasing, increasing overall profitability by 32%. Defined and taught best content and SEO practices. Developed link-in, email and social marketing programs. Trained sales and customer support staff. Planned and executed trade shows.
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  • Austin In Action
    Owner
    Austin In Action 2005 - 2008
    Austin, Texas Area
    I founded, designed, managed, and wrote content for the company website. Created an online social and outdoor adventure club that hosted 30-60 events per month. Marketed club and events to drive traffic and sales. Solicited vendor relationships to host events. Achieved #2 status in Central Texas market.
  • Appleman Financial Consulting
    Freelance Journalist/Owner
    Appleman Financial Consulting 2002 - 2005
    San Jose, Ca & Austin, Tx
    Successfully pitched numerous campaigns for clients resulting in television, radio or print interviews, cover stories, product profiles and article placements. Authored monthly technology column for the financial advisor market. Created, produced, and partially authored monthly newsletter for a large broker/dealer. Designed, produced, managed and developed content for several different financial websites. Contracted for other PR companies servicing companies in non-financial indus¬tries.
  • Multex
    Publisher
    Multex 2000 - 2001
    New York City, Ny
    I managed the team of staff and freelance writers and editors, created original content, and authored the weekly newsletter to drive increasing traffic, initially to the personal finance and mutual funds areas of America Online and to the SageOnline.com website. During my tenure I wrote a weekly column on investing and hosted weekly chats for AOL. Participated and helped manage online community for the SageOnline run areas of AOL.
  • Atradeusa
    Vp Website Development And Content
    Atradeusa 1998 - 2000
    Los Gatos, Ca
    Collaborated with management team to define overall focus of company. Designed and authored seven commercial websites. Wrote all marketing communications. Managed development team and content providers.
  • Centennial Capital Management
    Broker And Administrator
    Centennial Capital Management 1997 - 1999

Lori Appleman Skills

E Commerce Online Marketing Email Marketing Seo Sem Google Adwords Strategic Planning Sales Google Analytics Social Media Marketing Ppc Web Design Conversion Optimization Content Strategy Facebook B2b Project Management Seo Copywriting Organic Search Copy Development Corporate Blogging Online Merchandising Customer Engagement E Business Shopping Carts Ebay Online Sales Amazon

Lori Appleman Education Details

Frequently Asked Questions about Lori Appleman

What company does Lori Appleman work for?

Lori Appleman works for Redline Minds

What is Lori Appleman's role at the current company?

Lori Appleman's current role is Co-Founder and ECommerce Consultant.

What is Lori Appleman's email address?

Lori Appleman's email address is lo****@****ail.com

What is Lori Appleman's direct phone number?

Lori Appleman's direct phone number is +151266*****

What schools did Lori Appleman attend?

Lori Appleman attended University Of Phoenix, Parsons School Of Design - The New School, Foothill College, California State University-Sacramento, University Of California, Davis.

What are some of Lori Appleman's interests?

Lori Appleman has interest in Exercise, Art, Community, Health, Children, Cooking, Education, Environment, Crafts, Music.

What skills is Lori Appleman known for?

Lori Appleman has skills like E Commerce, Online Marketing, Email Marketing, Seo, Sem, Google Adwords, Strategic Planning, Sales, Google Analytics, Social Media Marketing, Ppc, Web Design.

Who are Lori Appleman's colleagues?

Lori Appleman's colleagues are Kristopher Flannery.

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