Lori Shapiro Email and Phone Number

Lead a high-performance marketing team of Managers and Coordinators, fostering an artist-first culture to maximize revenue of each event and exceed client satisfaction.Averaged a 90% sell-thru and over 1.1 Million tickets sold on five high profile North American arena and stadium tours while simultaneously managing Marketing Strategy Team.Generated over $120M in gross revenue from a $7M Marketing budget, resulting in a 6x ROI.Establish goals, strategic objectives, and standardized KPIs to evaluate event performance.Oversee strategic planning, execution, and client relations for over 1600 events annually, communicating with high profile talent, stakeholders and vendors.Lead and execute Marketing Strategy for 20 high caliber clients, managing over 150 shows, $1.4M in marketing dollars and 2,404,450 sellable tickets.Collaborate with company leadership and department heads on event performance, budget allocation, and cros­­s-functional workflows and operations.Report on show performance, industry trends, market-specific insights, and marketing best practices.Oversee corporate and festival marketing branding and initiative

Built in-house digital and creative departments to support high volume, low lead time marketing needs.Strategized, executed, optimized, and analyzed paid digital media campaigns across various platforms.Oversaw digital brand and strategy for Outback Presents and comedy festival properties including paid ads, organic social, email, CRM, and web.

• Strategizes, executes, optimizes, and analyzes paid digital media campaigns across multiple platforms (Facebook, Twitter, Instagram, Spotify, Pandora, Google AdWords/Display, YouTube, OTT, TikTok, Snapchat, etc) using Outback’s first party data, artists’ fan profiles, and local market knowledge to maximize ticket sales and ROI on ad campaigns• Oversees paid digital marketing strategy for Outback Presents’ company properties (Outback Presents’ shows, Nashville Comedy Festival, Minneapolis Comedy Festival, etc)• Continually tests and optimizes ad copy for best results• Manages and Exectures prospective ad campaigns, researching innovative ways to attract news fans to events • Strong knowledge of data capture and data privacy, including pixel placement, analysis, and tracking• Strategizes and executes tactical retargeting campaigns and convert ticket sales• Tracks and manages first party data collection for all shows • Collaborates with Social Media and Content Coordinator to research audience demographics, strategize digital marketing plans and develop organic content calendar

• Manage and execute comprehensive, multi-touch marketing plans for 100+ live events simultaneously including concerts, stand-up comedy and festivals of all capacities across the nation • Communicate with venues, sponsors, and media partners (radio, TV, newspapers, out of home, digital, promotions, on- and off-site activations, etc.) to create and maintain an effective marketing plan that generates awareness from the time the show/tour is announced through the show completion date • Communicate with artist management and agents regarding marketing requirements, PR and promotional efforts, and artist assets• Oversee all marketing efforts and venue needs for multiple shows and tours at once, managing varying timelines and deadlines • Media buying based on show, market, and advertising budget• Collaborate with Outback Presents’ digital department to implement successful, targeted digital campaigns • Conceptualize and implement grass roots level campaigns to generate awareness for upcoming events• Facilitate writing and sending approved press release for all shows and tours on national and local levels• Pitch and execute local press coverage for markets• Work in conjunction with Outback Presents’ booking team to establish marketing budgets and on sale timelines • Compile all show expenses for marketing settlements day of show

• Spearheaded strategy and execution of concert, festival, and non-franchise event marketingfor AT&T Center, Freeman Coliseum, and annual, outdoor rock festival (Bud Light River City Rockfest) through traditional and digital marketing tactics.• Collaborated with promoters, publicists, management, media, internal departments, & external stakeholders to develop strategic marketing plans that supported artists’ tours locally and maximized ticket sales for all arena shows and the Bud Light River City Rockfest.• Generated comprehensive marketing plans for annual or semi-annual venue-promoted shows including Bud Light River City Rockfest, Trans-Siberian Orchestra, Cirque du Soleil, & more.• Assisted with execution of River City Rockfest festival planning elements across all departments (Marketing, Ticketing, VIP, Analytics, Site Development, Signage, Sponsorship, Group Sales, Merchandise).• Analyzed consumer data to evaluate and optimize marketing campaigns and strategy.• Achieved a 13% increase in paid River City Rockfest festival tickets and20% increase in gross revenue YOY; Derived 10% tickets sales from Facebook conversionads which resulted in a 700% ROI.• Curated and managed content and engagement strategies for venue and festival social media accounts (Facebook, Instagram, Instagram Story, Twitter, and Snapchat) to support marketing objectives, create brand affinities & drive conversions.• Created, managed, and tracked venue marketing assets.• Trained & managed a Part-Time Marketing Associate who assisted with all marketing objectives. • Led venue and festival website re-designs (attcenter.com and rivercityrockfest.com) to optimize branding and communication platforms. Strategized site map, design, and managed content.• Managed on-site elements during events including live social media, and media personnel.• Devised, monitored, and evaluated AT&T Center and River City Rockfest marketing budgets for optimal campaign support, accuracy and appropriateness.

Since its inception over 34 years ago, the annual EAMC conference has grown to 350 participants from across the country that come to network, educate, and discuss ideas and information critical to the live entertainment industry. - 1 of 6 students nationwide selected to intern at the Event and Arena Marketing Conference in New Orleans, LA - Played a vital role in the success of EAMC by helping to ensure the conference ran smoothly and details were carried out as planned

-Serve as the main liason between Google and Penn State-Host multiple events on campus throughout the year to promote and expose the Penn State student body to Google and Google products and platforms-Main point of contact for Googlers to reach the Penn State CommunityTo see what i've done as a Student Ambassador: https://plus.google.com/+LoriShapiro713/about

• 1 of 30 students nation-wide chosen to participate in the selective four day Google AdCamp taught by Google sales leaders,providing in-depth introduction to the company's marketing and advertising sales operations, as well as client products (including AdWords, YouTube, and Mobile)• Competed in a team-based advertising challenge which entailed market and consumer analysis, developing a creative advertising strategy, and presenting final proposal to established sales leaders

• 1 of 30 students selected to attend Google AdCamp taught by Google sales leaders• Learned about Google’s strategy and products and presented solution based advertising reportconsisting of market & consumer analysis, strategy & storytelling to established Google Leaders.

- Student at The Pennsylvania State University studying Advertising with minors in Business and Psychology- Worked hard the past 4 years to maintain a 3.9 GPA while balancing a variety of on-campus activities such as The Daily Collegian, Penn State Dance MaraTHON, and Penn State Homecoming-Kappa Tau Alpha Honors recognizes top 10% of juniors and seniors in College of Communications-Graduated May 2014

•Managed media personnel and organized meet & greets for shows, performed zipanalyses, created social media content, executed creative grassroots tactics,conducted research for future events, and designed suite menus for venue.

• Helped coordinate and plan The b2b Marketing Executives’ Forum speaking seminar promotional events • Helped manage several social media accounts on Facebook, LinkedIn, and Twitter

The Variety Club is a camp and developmental center for children with special needs. Since 2008, I started teaching the children how to swim and continued with the summer programs as a lifeguard.

• Managed the accounts of 15 clients in State College who run advertisements in the #1 collegiate newspaper in the country, meeting their needs while balancing classes and school work• Daily sales calls assured maximum advertising satisfaction and built rapport; relationship strength proven by ability to maintain contact even after Account Executive-Client relationship ended • Increased sales revenue for clients by an average 12% through multiple advertising strategies