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The Director role reported to the company President and was responsible for all Retail sales plans and strategies. The Retail channel consisted of all Mass and Natural Product Retail accounts, E-commerce, Sport and Pet divisions prior to further sub-division of the business in 2019. Responsibility in this role included management of both an inside sales and operations team and an outside field sales team. Created and managed department sales budget including oversight of trade spend management with top retailers. Motivated the sales team to achieve workplace goals, and developed sales training and enablement programs to support team members success. Created a sales support and analytics team to gain intelligence around both internal and 3rd party data. Consistently monitored market and competitor activity to provide insights to marketing and product development teams. Involved in product development, product launches and developing marketing plans to support key customers. Created a plan to forecast sales by SKU to coordinate with the inventory management team. Also a member of the Executive Team and involved in many cross departmental meetings and key decision making.

Responsible for sales management of 9 broker sales teams in 32 eastern states. Directed successful new product roll-outs in region, in-store promotions, product and sales training, sales development and product distribution. Help foster brand loyalty with existing and new accounts and look for creative ways to grow business.

Manage and growth of a two state territory for natural products brokerage firm based in Charlotte, NC. Responsible for managing all independent natural products/health food stores, cooperatives and Whole Foods/Earth Fare accounts.

Assist retained search consultant, Larry Shoemaker, in executive level searches. Identified and presented qualified candidates to consultant for consideration on all searches across multiple industries.

Managed and grew sales for over 50 different giftware brands to retail accounts in North GA/Upstate SC. Responsible for overseeing day to day activities of approximately 165 accounts, including communication of new product launches, special promotions, seasonal product offerings, inventory management and store display. Continually prospecting for new business. Send out monthly/quarterly newsletters to account base. Attend 4 annual gift trade shows at Atlanta Gift Mart.•After 19 months as an Account Executive for a giftware manufacturer was selected by VP of Sales as one of seven out of 100 Account Executives to participate in a Relationship Management and Sales Workshop.•Appointed by Regional Manager to a national focus group of 30 Account Executives to help drive product-line development of a giftware line.•Increased active account base of 100 stores by an additional 52 stores in a 13 month period of economic decline in retail, exceeding quota.•Increased sales by 30% over 12 month period with top 10 accounts.•Designed a quarterly newsletter for customer base of retailers to keep informed of new products, promotions, events and industry trends.

Co-created and produced expo "What Women Want" in Atlanta, GA. Persuaded over 150 local and national exhibitors- Physicians, Spas, Nutritionists, Fitness Experts, etc. to participate in event. Negotiated sponsorships with major media including Macy's, local Top-40 radio stations, community magazine and other corporate sponsors. Worked directly with exhibition services company on all aspects of successful show execution. Areas of oversight included:*Site selection *Booth and sponsorship sales*Coordination of video production *Stage design*Scheduling of guest speakers/performers*Organizing a silent auction for a local charity*Marketing of event*Public Relations campaign*Writing and printing of show program, including ad sales*Ticket Sales*Email campaigns*Website development

Owner-operator of high-end women's boutique. Managed daily operations of the business, recruiting and training staff, buying, merchandising and display, and ensuring overall success of the store.