Lori Axler Email & Phone Number

San Diego, Ca, Us

As the Senior Vice President of Marketing at American Dream Media & Tech, I lead the marketing strategy for a national Emmy-nominated, Telly award-winning TV show (American Dream TV) reaching 30M monthly viewers across major platforms like HGTV, the Travel Channel, and Amazon Prime. Since joining, I've driven viewership growth and expanded our network of top real estate professionals, now representing 1,200 influential TV hosts nationwide.I focus on strategic initiatives that build brand awareness, drive new client acquisition, and enhance client retention, including content repurposing training and fostering a collaborative community among our hosts. I also oversee the production of promotional videos, working closely with our editing team to boost marketing efforts and broaden digital reach.In addition, I manage our awards submission process, which has secured multiple nominations and wins for Emmys, Tellys, and Viddy Awards, elevating the brand’s recognition. By partnering with sales, production, and leadership, I ensure our cross-functional initiatives align with company goals, strengthening our brand presence and driving sustained business growth.

Boca Raton, Fl, Us

• Led the Marketing Department and cross-functional internal teams and external partners to work collaboratively to transform a regionally recognized real estate development and investment firm into a national thought leader and industry influencer, with $10 billion in capital investments across diversified assets. Direct report to company CEO.•. Spearheaded MarTech automation, including integration of SAAS, AI, and CRM products, immersive 3D virtual tours, interactive site maps, and live chat, resulting in a streamlined user experience that replaced repetitive manual processes and accelerated online sales by 75% in 1 year.• Oversaw strategy and execution of brand positioning, creative development, digital marketing (SEO, PPC, social media, influencer, mobile, email), and analytics across all touchpoints of customer journey through demand generation and various owned, earned, and paid marketing programs to increase conversion by 50% and up. •. Initiated business intelligence tools include CRM and CMS software to seamlessly engage with prospects and residents, leading to maximized occupancy to sustain at 96-100% throughout pandemic, accelerated rent growth rate by 9% YOY, and improved customer experience and satisfaction by minimum of 1.5 stars per property.• Pioneered hospitality automation using contactless AI technology to promote social distancing practices without sacrificing service. Resulted in building an industry disruptor that exceeded guest count forecast by 70%. Yielded sustained bookings of 65-100% occupancy throughout pandemic, and led to 75% direct bookings within 1st 8 mos.

• Transformed companies by building brand awareness for clients ranging from tech startups to global brands, through demand generation marketing campaigns that resulted on average of doubling customer acquisition, growing revenue by 30-40%, and customer retention of 25%.• Grew exposure and engagement by up to 80% by creating brand ambassador programs that championed and embodied the brand image of a product or service through select customers’ own social media networks.• Designed go-to-market strategies for new businesses and new product extensions, based on market research findings, key consumer insights, and competitive analysis, resulting in 50% over launch plan goals in first year.• Established automated CRM systems to help clients streamline tracking and evaluation of campaigns, resulting in media spend savings by more efficient, targeted marketing spending across all channels.

Atlanta, Georgia, Us

• Developed marketing strategies that were launched across the country, featuring innovative customer experiences throughout all stages of the customer journey. This effort exceeded forecast traffic and sales exponentially, resulting in monthly housing lotteries to qualify to buy homes.• Piloted website program with dedicated live online sales teams which resulted in 60% increase in web traffic and 10% conversion in online home sales, thus expanding reach of prospects and buyers.• Successfully converted Southeast Region of U.S. into top seller of inventory homes nationally within 6 months by selling lifestyle through customized targeted marketing and communications campaigns.• Identified future development markets that set the company up for success in new regions that attracted booming industries and employment opportunities, yielding strong economic and population growth.

Bonn, De

• Led successful marketing launch of DHL in North America with brand transformation campaign, following the acquisition of Airborne Express.• Exceeded goals for brand awareness by raising levels from 20% and 17% respectively, to 51% and 37% following run of marketing and communications campaigns. • Drove marketing and communications efforts of high-profile events and sponsorships such as USOC (United States Olympic Committee), Major League Baseball, NASCAR, Hard Rock Stadium, NYC Times Square Reuters Board and other highly visible media and advertising placements.• Achievements widely recognized by marketing community with awards and noteworthy mentions in USA Today, the New York Times, Brandweek, Adweek, AdAge, B2B Magazine, and The Advertising Show.

Puteaux, Fr

• Developed global marketing and communications campaigns for GlaxoSmithKline, which led to increased sales by over 60% for a variety of product SKUs.• Accelerated brand’s growth momentum over 5 years as #1 share of market in OTC GI category with competitive offensive strategy, and #1 share of market in smoking cessation category through product education campaign. • Grew market share of TUMS in the U.S. by 35% by highlighting top two competitors’ weaknesses in a targeted television, radio and digital campaign.• Built and executed marketing strategies which resulted in the most successful new product launches in Tums’ 75-year history: Tums Smooth Dissolve, Tums Lasting Effects, and Tums Calcium for Life.

Philadelphia, Pennsylvania, Us

• Introduced component-based technology for JBA International (worldwide business software provider) into the North America market through an educational marketing campaign that resulted in exceeding sales goals by 30% in the first year.• Developed and implemented market-wide promotions, which successfully ran throughout KFC Mid- Atlantic Region and Rita’s Italian Ices franchise national network (600+ stores combined).• Developed marketing plans, which built the Rita’s brand in new markets throughout the U.S., increasing network sales by 30% over a 7-month season.• Conducted market research analysis, reported tracking and evaluated business performance for KFC.

Bachelor Of Arts - Ba, Business/Corporate Communications And English Writing

International Relations And Affairs