Led brand-building, external relations and the development of strategic communications tools designed to establish industry leadership.

Spearheaded efforts to build brand awareness, engage donors, execute seamless events, foster effectiveness and communicate mission to meet client needs.

Developed and implemented award-winning strategies and tools to communicate the organization’s mission to various audiences. Managed $1 million national advocacy advertising and grassroots public relations campaign.Served as primary media contact. Developed media messages for legislative and industry issues. Wrote, edited and distributed news releases, organized press conferences, issued editorial advisories and developed media relationships to promote organizational goals. Achieved positive, widespread media coverage. As Editor-in-Chief of national magazine, created annual editorial calendar, directed editorial staff, managed contracted publisher, wrote feature columns, edited final copy and approved design layout. Developed marketing strategies to increase publication’s credibility, advertising and circulation including the creation of a trade show booth and bonus distribution program. Directed all design and print projects for the association, including writing, editing, photography, vendor selection/coordination, production and distribution. Major projects included identity package, brochures and promotional campaign materials for annual conferences. Supervised staff and managed external agency relationships.Managed and implemented all facets of a national awards program, including cultivating and maintaining sponsorship relationships.

Established and implemented company relations, media relations and advertising programs to promote the Society's image industry-wide.Wrote, edited and produced six-page newsletter published eight times a year.

Responsible for writing, editing and distributing news releases, issue papers and press kits.Tracked federal, industry and member services news and issues for association representing 180,000 independent insurance agents nationally.Wrote and edited news features for monthly 12-page membership newsletter. Coordinated and promoted national awards program with a budget of $15,000.Developed and maintained media database of 650+ reporters.Photographer for annual national convention and federal legislative conference.