Lori Beasley Email and Phone Number

With a lifetime love of dance, I jumped into teaching barre fitness with a little "push" and have not looked back. The class combines the foundational discipline of ballet technique with pilates, yoga and traditional fitness for a complete body workout that tones and strengthens with no impact. I am passionate about moving the body in ways that challenge and connect and having a good time while doing it. If your not having fun, then it's just work and working out should be fun!

I provide brand leadership for CPG companies, small businesses, and creative agencies serving as Brand Strategist, Brand Manager, Project Manager, and/or Marketing Consultant across a variety of businesses within B2C and B2B audiences. I believe in getting things done, collaborating with cross-functional teams and leading independently to challenge convention, and deliver with excellence. Brands that simply exist don't grow, brands that connect through insight and consistency with their audience thrive. Client List: Elemeno Creative Services, MTS, Apeks Supercritical, P&G, StarFire, Dole, Naturipe, Embrace Pet Insurance, Our Pets, Velvet Ice Cream

An independently owned product development company specializing in developing and manufacturing products from seed to scale. Exemplar Design provides product design, formulation, branding, global manufacturing and marketing services primarily within the health and wellness space.✦ Served as marketing team leader responsible for strategy and driving growth for in-house brands✦ Developed brand strategy for new products✦ Managed external agency relationships✦ Collaborated with cross-functional teams to ensure marketing and brand efforts were aligned with business objectives and consistent across touchpoints.

Senior marketing leader for 107 year old ice cream brand across a 5-state region. I was responsible for developing and overseeing strategic marketing and integrated communication initiatives to drive business growth. ✦ Implemented a comprehensive brand, visual and marketing strategy for Velvet Ice Cream. ✦ Led the comprehensive redesign of the entire brand portfolio with agency partners resulting in a 15% increase in sales and distribution. ✦ Executed annual planning, including social media content development and strategy for the brand and its tourism business May-October. ✦ Mentored and managed a team of 2 Brand Specialists helping them to develop their skill set and professional growth. ✦ Installed best practices and processes that increased efficiencies to reduce errors in overall cost savings. ✦ Guided crisis management team for a major product recall to preserve brand integrity through timely and accurate communication with retailers and consumers.✦ Implemented market research efforts leveraging insights to inform marketing strategy and product development. ✦ Established strong relationships with agency partners, executive management, R&D, Production and Sales.

Responsible for Tolerant Foods, North America, brand marketing and communication driving growth, and brand recognition. ✦ Developed brand positioning, architecture, tone of voice and audience segmentation to inform messaging and visual execution for B2C and B2B channels. ✦ Led a comprehensive brand redesign of packaging, website and trade show materials with agency partners resulting in a modern and fun brand identity✦ Managed relationships with sales teams and external agencies to ensure all marketing efforts and materials were aligned with business objectives and effectively and consistently communicate the brand message. ✦ Planned and executed trade shows, social media campaigns, sampling events to increase brand awareness, engage influencers and secure new retail partners. ✦ Transitioned brand to new ownership through onboarding, agency selection and brand optimization.

Senior leader and a founding team member of the boutique brand agency specializing in brand/package design, strategy, and product ideation. ✦ Served as brand leader for major accounts playing an integral role in brand strategy, creative direction and project management while establishing strong client relationships. ✦ Presented capabilities presentations and pitches to successfully land new clients and expand the book of business.✦ Created and implemented internal processes and methodologies used to create best in class work.✦ Designed upstream innovation and concept validation sessions for clients including a 2-day product platform innovation session for a snack company. ✦ Accountable for client monthly billing, budgeting and annual P&L of the agency. Partial Client List: Fresh Express, Chiquita, Frito-Lay, Jiffy Lube, Velvet Ice Cream

Member of the senior leadership team in the Cincinnati office providing: ✦ Strategic leadership for internal agency teams and external clients.✦ Brand strategy, packaging and innovation project leadership delivering best in class work and establishing strong client relationships.✦ Design of innovation sessions and led consumer validation research.✦ Mentoring, training and management of the account team.✦ Concept writing, brand strategy and brand architecture.Partial Client List: P&G, Chiquita, Golden Corral, Shell Oil Products, PepsiCo