For the past decade, I’ve consulted with startups and established global organizations to develop and produce online content, working with brands such as Timken, Okta, LinkedIn, Google, Lyft, Carpe Diem West (now Confluence West) and others. In 2018, I helped Timken start a public-facing blog to help that 120-year-old company build a modern brand, talk about its contributions to the wind and solar energy industries, its social responsibility commitments, and its engineering expertise. I continue to contribute content and strategy, interviewing experts at every level of the company, writing their stories, and then incorporating feedback form diverse teams to edit and publish those stories.Case studies play a central marketing role for Okta, an identity management technology company founded in 2009. I wrote case studies and other online content for Okta for eight years, collaborating cross-functionally with Okta product and marketing teams and customers to develop and publish content that hit the mark.

Clear was a visionary content marketing agency providing content marketing solutions to fast-growing technology enterprises between $100-500M in size. We created high-performance new media strategies and crisp, compelling content to attract, engage, and convert B2B buyers across multiple channels online.As a content producer for Clear, I wrote blog posts, white papers, eBooks, email copy, and social media power messages to help generate awareness and build audiences. In 2014, Clear was purchased by Skyword, and I was asked to help them craft their brand story, which I continue to do on a consulting basis.

This international advertising agency, now Wunderman Thompson, was the agency of record for Microsoft when I worked in the Seattle office. In my time there, I focused mainly on Microsoft commercial products, working with product teams, strategists, designers, and other writers to produce emails, ad banners, landing pages and microsites, with ventures into social media marketing and blogging.

At Insight, I forged the relationships and developed the skills that jumpstarted my technology marketing career. I gained a broad introduction to the software industry, and quickly became known as the go-to writer for complex topics and new and evolving technologies. I interviewed experts and wrote articles for SPECTRUM online and print magazine, a quarterly publication focusing on technology solutions.

I began my writing career in the fashion and home décor industry, working in the catalog division of luxury retailer, Neiman Marcus Group. There, I worked with buyers, designers and other writers and editors to produce apparel and home décor catalogs. It was an exercise in voice, tone and precision that has stuck with me mightily.