Lori Mason Email & Phone Number

United States

Troy, Michigan, United States

Provide strategic support to the Marketing Director. Responsibilities to increase lead volume, workforce planning, recommending cost reductions, process improvements, and business plans. Created reporting analytics for lead center and business growth presentations.

Southfield, Michigan, United States

Provide strategic support to the Operations Directors running a 200 seat call center with nine direct reporting team leaders. Responsibilities include workforce planning, recommending cost reductions, process improvements, and business plans. Created reporting analytics for contact center and business growth presentations.

Greater Detroit Area

Coordinate track registration and setup of events Support the production and design of sales and promotional material including: htmls, fact sheets, direct mail, sell sheets, competitive analysis, brochures and RFPs Reporting MetricsHelp to manage trade shows and other partner/sponsor events Work closely with the Sales team in preparation for sales.

Supports Customer Contact Center Fulfillment DirectorCustomer Support to over 30 business, trade and consumer titles online and print Developed Corporate Presentations Project CoordinatorInteract with other supervisors to ensure service levels are metWorkforce managementCoaching agents to ensure each agent understands product knowledge Problem solving.

Management of email marketing activities Execute direct mail campaigns subscriber retention/billing programsMonitor and analyze all audience promotion programsPreparation of ABC/BPA publisher statementsMonitor subscription transaction and customer service activitiesDatabase management – uploads, downloads, queries searchesDevelop call center statistical.

Supported Publisher of Signature Mediawww.signaturemichigan.comhttp://archive.strutmag.comwww.micollegeguide.comNegotiates sponsorships, special events, publicity and other promotional activities Developed and executed Strategic Marketing PlanManaged distribuiton of 25 special sectionsPerformed cost analysis/managed department budget Project Coordinator

Supported a 30 seat Call Center for the Telemarketing Circulation DepartmentLiaison to the Telecommunications department handling switch volumesDeveloped reporting measurables via excel and access databasesProvided analytical hardware/software resolutionSupported Predictive Dialer for the Telemarketing DepartmentManaged Payroll for the Call Center.

Supported Director of New Business Development for General Motors IS&S Technical Project Manager designing and implementing call centers, voice and dataParticipated in strategic planning sessions to identify growth opportunitiesTroubleshoot all voice and data communications performed cost analyst Developed user documentation and hosted user training.

Developed proposals, planned, organized, executed and monitored the Corporate Accounts Department on a national levelDeveloped and delivered presentations to external Corporate Accounts Analyzed product and service offerings and proposed enhancements Managed staff of two full-time employees Developed and facilitated a quality process for all deparments heads

Associates Marketing, Marketing And Communications

Education record

Education record