Head of the Marketing Department. Leading team to develop demand generation strategies to build company revenue and a strong Sunco brand.

Lead all functions of Marketing and HR for the company.Member of leadership team providing strategic direction and planning for growth utilizing EOS methodology. Active member within the acquisition and integration team as Sunco acquires Isosceles Business Systems.

Peak Community is an invite-only private community of the best marketers and marketing leaders to connect learn and get 1% better each week.

Content strategy, management and development for all channels to build awareness and MQL.

Overall marketing leadership of Mantra Digital and it's subsidiary companies: Meera Conversational AI Platform and LegalHelpers lead provider. Manage all aspects of Marketing including; outbound and inbound marketing & communication, lead generation, online and offline advertising, event marketing, sales enablement, website & collateral, and overall positioning & branding· Create, manage, coordinate and execute all marketing strategies and implement tactical plans· Conduct and analyze market research to determine the competitiveness· Measure the effectiveness of the marketing department and implement improvements as required· Work closely with the other members of the Executive Team, Sales, Product Development· Speak and actively participate in marketing events and trade shows· Manage global teamInnovation by Mantra Digital, Meera.ai is the only Conversational AI Platform. Leading the marketing and sales strategy for successful GTM launch and continued revenue growth.Key responsibilities:- Lead generation through all marketing channels - Digital, tradeshows and events, email automation.- Product marketing - positioning, branding, content and asset development- Sales management, enablement and leadership- Marketing and sales operations- Thought leadership strategies

Sole proprietorship set up to partner with clients to develop and manage marketing projects. LeadTEK's mission evolved from an identified need that not all companies have the time, or expertise to develop key marketing initiatives, both traditional and digital, so they are opting to outsource their marketing. LeadTEK offers expertise in the following: Marketing strategy and planning Marketing project management Digital marketing strategies (SEO, Email, Social Media, Google, Advertising) Content Management Navigating marketing ROI and metrics Facilitation and workshops Marketing automation and CRM tools Event and trade show strategy Marketing advisor and trainer to sales and partners

Provided strategic planning and project management that drove awareness, enabled sales and lead generation through integrated marketing campaigns and communications strategies including events, content syndication, digital marketing, webinars, videos, blogs, social media, infographics, use cases, email drip and white papers to generate qualified leads. Provided strategic planning advice for business partners including Dell, Oracle, Hortonworks and ClearDATA- Developed pinnacle lead generation campaign "The Fast Path to Big Data for Healthcare" that involved managing and producing content. - Developed launch strategy, messaging and content for "PHEMI in the Cloud".

Built strong relationships with EMC's 17 key partners (VAR, OEM, Distributors) to create, execute and report on regional partner marketing strategies with cross-functional teams. Managed quarterly Coop ($2M annually) and Market Development Funds ($1M annually). Partner marketing investment was geared to generated 2000+ leads for Converged IT/Cloud, Third Platform and Software Defined Storage products.

Senior role creating and delivering field marketing programs for the hardware business; servers & storage, Exadata, across Canada and Western USA in the commercial territory, including direct and channel enablement. Responsible for the creation and delivery of Corporate events, Executive Roundtables, Thought Leadership Summits, large conferences, 3rd party sponsorships, grass root initiatives and regional sales focused activities. FY12 performance metrics included: 74 marketing activities completed, pipeline generation of $15M+ and lead flow of 6K+ MQLs distributed for field sales engagement, 97% of budget distribution and introduced two unique sales led programs in region.

Accountable for defining and developing a comprehensive marketing strategy for all key portfolios at Sun Canada to create awareness and demand - all leads developed were sales stage 2 (POC, Workouts, Demos, etc.). Many programs became Best Practices and were developed globally.Key strategy assisted in the $150M Government of BC 'Provincial Library Information Systems' win, Sun Canada's largest sale.Achieved $15M in SS2 sales opportunities with a unique large-scale event across Canada 'Executive Briefing Session' targeted at senior IT decision makers.Delivered a unique program targeted at non-Sun top accounts 'Take IT To Lunch'. Achieved a 26% response rate including immediately identifying and winning: $3M opportunity with CAE, $50K Teckcominco, $50K UQAC.Contributing member of Key Account planning process: BC Government, Telus, Shaw, RIM, Rogers, Petro Canada, ICBC, HSBC, Bell.Managed (Olympic Standards Manager) the official $15M Vancouver 2010 Winter Olympic sponsorship. Creating cadence, branding guidelines, VANOC liaison and setting strategies to leverage this global event & brand.Established the 2005 Grey Cup sponsorship strategy, Sun Microsystems Corporate Village, to showcase Sun's technology and create a pinnacle customer appreciation event around a large sporting event - this was key to securing the Vancouver 2010 Winter Olympic sponsorship bid. Created and delivered 'Developer Days' with over 1000 tech savvy developers in attendance - building Solaris and JAVA usage. Key note speaker was James Gosseling, the father of Java.Spearheaded a cross-departmental revenue analysis of global programs determining the 'drag' of product sales and messaging. Recommendations included changes in processes, redefining portfolio budgets, better internal communication strategies, and cross promotional activities.