Lori Calvery Email & Phone Number

Design and create marketing materials such as brochures, folders, posters, invitations, and business system to support the organization’s capital campaignDevelop social media strategy and content calendar. Develop guidelines for staff and volunteers on gathering storytelling information to get animals adopted.Provide guidance on crisis communications.

Martinez, Ca

Create marketing plan, develop strategies and promotions to increase adoptions, services and overall organizational awareness.Act as mentor, consultant to Communications Manager, providing marketing and animal welfare organizational knowledge.Define and create visual brand and implement through building signage, infographics, flyers, brochures, posters, and online materials for web and social media. Develop print-ready files and coordinate completion with print vendors.Develop… Show more Create marketing plan, develop strategies and promotions to increase adoptions, services and overall organizational awareness.Act as mentor, consultant to Communications Manager, providing marketing and animal welfare organizational knowledge.Define and create visual brand and implement through building signage, infographics, flyers, brochures, posters, and online materials for web and social media. Develop print-ready files and coordinate completion with print vendors.Develop social media strategy and calendar to increase adoptions, services, and overall visibility within the community. Create social media posts to promote the adoption of animals, shelter programs, humane education and to fundraise.Develop monthly creative adoption promotions and execute the visual design for these promotions using Adobe Creative Suite applications (Photoshop, Illustrator, etc.)Manage and update website content, using Civic Plus content management tools and html skills.Develop, write and implement monthly blog and newsletter.Participate in the development of the five-year strategic plan. Review content, layout, design, and edit plan. Suggest changes based on prior shelter experience.Design and create the annual Animal Benefit Fund Report.Take and edit photographs for animal profiles. Define photography guidelines and animal profile guidelines. Show less

Http://Www.Coldnosedesign.Com

I design animal themed products from bags to cards. And in the mix you'll also find my take on the world of puns. If you are looking to ditch the paper and plastic option at the grocery store, you can find planet-friendly canvas bags and water bottles too. I also write blogs related to animal welfare.

Design and creation of marketing collateral, logos, web sites, and business systems. Creation of illustrated artwork and photo images for information graphics.Design and production of print and digital advertising, including banner ads, social media banners, and animated gifs.Design signage, posters, and other materials for events and project manage the production through print vendors.Provide visual design and information architecture for new web sites.Photography and photo… Show more Design and creation of marketing collateral, logos, web sites, and business systems. Creation of illustrated artwork and photo images for information graphics.Design and production of print and digital advertising, including banner ads, social media banners, and animated gifs.Design signage, posters, and other materials for events and project manage the production through print vendors.Provide visual design and information architecture for new web sites.Photography and photo editing for editorial materials, social media, and web sites.Write stories about animal welfare and pets. Show less

Milpitas, Ca

Develop social media content strategy and promotions to increase volunteer recruitment and organizational awareness. In three months, increased LinkedIn following from 110 to over 1,100 followers.By creating interesting promotions and targeted content, increased the number of Open House signups by 300% in two months.Streamline posting process by implementing HootSuite as a social media management tool.Trained staff on using boosts and targeted Facebook advertising to grow awareness… Show more Develop social media content strategy and promotions to increase volunteer recruitment and organizational awareness. In three months, increased LinkedIn following from 110 to over 1,100 followers.By creating interesting promotions and targeted content, increased the number of Open House signups by 300% in two months.Streamline posting process by implementing HootSuite as a social media management tool.Trained staff on using boosts and targeted Facebook advertising to grow awareness and participationBuild out new web site, using content management tools, html skills, and technical skills for domain management. Confer with management to prioritize needs, resolve conflicts, develop content criteria, and choose solutions.Process donations and acknowledgements in Raiser’s Edge. Build out donation pages in Live Impact, Commit Change.Provide guidance on structuring and coding donations in a consistent manner. Show less

Milpitas, Ca

Define overall organizational brand. Establish guidelines and direction that aligns with the new brand strategy. Effectively design visual assets in line with the brand for online, print, and signage. Collaborate with multiple departments to develop creative advertising campaign concepts for adoptions, education, fundraising and medical programs. Develop creative materials, videos, and advertising in support of various programs. Create print, web, social media and signage that aligns… Show more Define overall organizational brand. Establish guidelines and direction that aligns with the new brand strategy. Effectively design visual assets in line with the brand for online, print, and signage. Collaborate with multiple departments to develop creative advertising campaign concepts for adoptions, education, fundraising and medical programs. Develop creative materials, videos, and advertising in support of various programs. Create print, web, social media and signage that aligns with brand.Convert complex design ideas into practical and visually effective visual assets. Manage LinkedIn presence to include writing posts, blogs, and managing advertising. Increased connections by 200% in just over a year. Develop editorial direction for stories and work with volunteers to provide additional content.Provide photography, digital color correction, and photo editing for blogs, newsletters, social media, and ads.Manage the overall redesign of the HSSV web site and provide creative design direction for look and feel.Develop logo and photography guidelines and manage digital assets, including tagging guidelines. Show less

Milpitas, Ca

Plan, develop, and implement marketing strategy and communications across web site, social media, public relations, print and advertising resulting in national attention in People, Huffington Post, People, and Good Morning America. Create and implement marketing plan and calendar. Identify/execute marketing campaigns for adoptions, medical services, education, and behavior training. Execute marketing campaigns for fundraising. Define processes and guidelines for organizational branding,… Show more Plan, develop, and implement marketing strategy and communications across web site, social media, public relations, print and advertising resulting in national attention in People, Huffington Post, People, and Good Morning America. Create and implement marketing plan and calendar. Identify/execute marketing campaigns for adoptions, medical services, education, and behavior training. Execute marketing campaigns for fundraising. Define processes and guidelines for organizational branding, including overall visual design, photography style, content tone for pet adoption profiles and social media.Manage the delivery of content, design, and photography for quarterly newsletter, annual report, and web site. Redesign of web site and newsletter including content change to focus on animal stories and fundraising and visual rebranding.Build relationships and oversee promotional projects with outside companies such as Shutterfly, Zuca, and Subaru.Develop and manage creative marketing and advertising campaigns to promote adoptions, medical services, education and training programs. Work closely with organizational leadership team, directors, and managers to define campaign objectives, target audiences, strategies and tactics. Determine creative deliverables, timeline, ROI, and deliver communications to track status and measurement.Manage and build a strong marketing team focused on promotions, content, and analytics.Increased social media awareness on Facebook, LinkedIn, Twitter by over 300%. Adoption advertisement gained national notoriety and resulted in a Shorty Award for Best Social Good Campaign.Provide collaborative cross-functional leadership for marketing and branding activities. Initiate paid search, display advertising, SEM, and analytics reporting on social media and marketing campaigns to determine key performers. Show less

Project manage the implementation of new coding structure and business processes, policies for Convio Luminate CRM donor database. Work with key members of the Leadership team and department heads to define processes and identify issues requiring resolution. Manage daily schedule and key deliverables and ensure staff is trained on new processes.Working with outside vendors and internal key stakeholders, manage the development of the organization's comprehensive campaign… Show more Project manage the implementation of new coding structure and business processes, policies for Convio Luminate CRM donor database. Work with key members of the Leadership team and department heads to define processes and identify issues requiring resolution. Manage daily schedule and key deliverables and ensure staff is trained on new processes.Working with outside vendors and internal key stakeholders, manage the development of the organization's comprehensive campaign marketing materials, to include campaign design, messaging, brochures, business system, and signage. Create RFP, interview agencies, and work with HSSV President to select design agency. Manage weekly schedule, issues, and deliverables. Work with outside printing company to complete all printed materials. Show less

- Manage project from inception to completion- Develop volunteer phone squad system for high volume of calls; create training materials and train volunteers- Work with outside veterinarians to get buy in to participate in month-long program and to report their results.- Work with HSSV departments and staff to accomplish goals and objectives. - Represent HSSV with local veterinarians and assist with plan development. - Create marketing materials.- Track data on phone… Show more - Manage project from inception to completion- Develop volunteer phone squad system for high volume of calls; create training materials and train volunteers- Work with outside veterinarians to get buy in to participate in month-long program and to report their results.- Work with HSSV departments and staff to accomplish goals and objectives. - Represent HSSV with local veterinarians and assist with plan development. - Create marketing materials.- Track data on phone calls, appointments, spay/neuter surgeries, and participating vet's results Show less

- Create and update web pages on hssv web site. - Migrate html files to Convio Luminate Online content management system.- Create graphics for web banners, ads, and flyers for adoptions, education, training, and medical promotions.

Create hardware illustrations for installation and maintenance manuals, data sheets and training materials. Create login and splash screens for software products. Photography of hardware components for marketing materials.

Design of data sheets, information graphics, trade show and marketing materials.

Visual design of various Sun internal web sites and web assets, including iPlanet intranet, HR site, Worldwide Field Marketing. Visual design and specification creation for data warehouse extranet, field marketing dashboard. Creation of standardized set of visual elements for use in white papers.

Management of various web-based projects for both sales and marketing organizations, including Solaris 64-bit web promotion. Design of information architecture, overall look and feel, navigation and project management of the Solaris Developer Connection web site. Design and information architecture of the Sun Worldwide Field Operations web site and the Sun Professional Services intranet site.

B.A., English Education

Graphic Design