Jan 2022 - Apr 2023: Led team of product growth analysts to grow Meta's $10B Click-to-Messaging Ads ecosystem- Defined growth strategies centered around cracking priority markets - Built a culture of growth & experimentation in product teams- Conducted analysis to identify growth opportunities to accelerate ad revenueJan 2020- Jan 2022: Led growth of Meta's organic business messaging ecosystem on Facebook and Instagram- Created growth frameworks to drive product roadmapping- Drove metrics alignment with partner teams to unblock product launches- Identified broken user experiences and developed solutions to fix them

Drove customer acquisition by conducting analysis to optimize Gusto's multi-channel marketing strategy- Helped set up a geo-based experiment to understand the impact of incremental ad dollars across marketing channels and analyzed experiment results- Helped develop a customer lifetime value model to inform daily marketing spend allocation

Worked with senior economists and legal professionals to conduct analysis for economic legal disputes. Analyzed datasets to quantify financial damages, prepared expert reports, and developed exhibits for trial.