Lori Chavez Email & Phone Number

United States

Mountain View, California, Us

Redwood City, Ca, Us

Irvine, California, Us

Kofax, a privately-held company with 25,000+ customers across banking, healthcare, and government, delivers intelligent automation solutions worldwide through direct and channel partnerships in over 60 countries. Led global demand generation, operations, campaigns, ABX, business development, field & partner programs to drive pipeline growth.Reporting to the CMO, managed a team of 50 around the world and revamped the demand generation and supporting operational functions to better align with the go-to-market, which includes these select accomplishments:➢ After realigning marketing with GTM, captured more share with marketing-sourced pipeline increasing 275% since 2019 and accelerated marketing-sourced" revenue up 202% over 2019 for 118% ROI on marketing budget➢ Working alongside sales operations, built out a 30-person, new global business development team including talent management and pathways, compensation plans, enablement, tools and KPIs to support enterprise sales model. ➢ Modernized the marketing tech stack by investing in emerging marketing technologies to increase operational efficiency and drive demand.➢ Refined the TAM and ICP, automated and integrated tech stack, and launched multiple ABX motions across marketing, sales and partner teams to support enterprise sales and major account expansion.

Waterloo, On, Ca

Acquired Guidance Software in 2017

Pasadena, California, Us

Publicly held global security enterprise software and services company; 50M+ endpoints deployed. Led global marketing team; Pre- and post-acquisition integration leader; Board of director interaction➢ Transformed global corporate communications, public relations, content marketing and demand generation campaigns, focused on lead quality, ABM and pipeline velocity, resulting in $MM in revenue from Global Fortune 1000 enterprise customers.➢ Developed new brand story and narrative across all channels and overhauled customer program including references, video content, webinars and strategic advisory program.➢ Led new corporate brand, product brand, brand programs and user conference to pivot company into high-growth market, achieving 150+% growth in sales, +12 NPS and 200% increase in earned media.➢ Developed competitive differentiation global campaign and experiential program, ‘1% Strong Tour’ with assets and presentations that generated over $14M in total opportunity.➢ Spearheaded a conversion campaign – Cybersecurity to Endpoint Security – that resulted in incremental software revenue of $3.1M (or 124% of target goal)

Key member of executive team; led marketing organization and innovation projects. Led external agencies and mid- and senior-level direct reports. ➢ Launched go-to-market for new, retail data shopping platform, Krillion (DaaS), resulting in over a dozen strategic partnerships and $1M in media coverage.➢ Launched the company's first retail mobile app, Havvit targeting cost-savvy fashion shoppers, resulting in top tier media coverage and over 60% organic downloads. ➢ Launched new publisher and advertising technology products, resulting in 10x ROI through new and expanded customer relationships.➢ Developed and managed company's new advertising media network, including business operations, strategic planning and P&L, partnerships and sales and ad operations teams.

Paris, Idf, Fr

Supported planning and execution of experiential Fashion brand to facilitate specialty fashion purchasing among fashion forward moms and young fashion driven women.. Co-managed fashion program for 8 marketing directors, in-house creative agency, and social media agency in execution and analysis of program. Implemented web-to-mall fashion strategy, including Facebook promotion, websites and online advertising. ➢ Expanded and executed fashion program, resulting 80% retailer participation and a 3%+ sales increases among fashion retailers. ➢ Spearheaded national Facebook promotion and drove 18% increase in number of fans.➢ Oversee successful PR program with 300 million positive impressions.➢ Instrumental in securing high-profile partners including Aveda, Macy's and Virgin Mobile.

Dublin 2, Ie

Responsible for development and implementation of brand awareness insight study and reporting, web and email marketing, multi-media content program, Planned annual Harvard University leadership event for top customers and prospects for global human services industry practice.

Custom premium snack bar eCommerce company. Repositioned brand targeting wellness and athletic segments and refined channel segmentation including a new sales tools, prospect list and broker partners to accelerate retail distribution into independent athletic, grocery and specialty stores. Helped manage trade shows, social media and PR.➢ Played key role in quadrupling revenue from first to second year.

Chicago, Illinois, Us

Led marketing for $10 million consulting division and activities of 10 employees and 5 internal and external agencies. Hired to profitably grow consulting division revenues by developing strategic marketing plans. Charged with delivering innovative brand program to further engage clients and prospects. ➢ Spearheaded innovative new business development strategy to increase effectiveness of sales cycle and profitability of engagement.➢ Launched industry-first global podcast program to improve client engagement; realized average click rate of 40%, surpassing internal benchmarks of 18%.➢ Pioneered two new services targeting C-Suite segments projected to generate $2 million in revenue; contributed to research and development process, drove brand awareness, and initiated buying cycle.

Devised and implemented brand and marketing plans to promote innovative new products for small businesses including FastOffice ($4 million revenue shared-office business subsidiary), Business Ready Office, and Discount Office Suites. Hired, mentored and allocated work for new field marketing organization supporting 100 million square feet of office space; addressed innovation process, budget management, best practice sharing, reporting and regional marketing campaigns. Successfully built and led large cross-functional teams including sales, IT, operations, finance, and external agencies to orchestrate national promotions to sell new products.➢ Realized 200% business growth for FastOffice brand; attained 60% price premium and expanded product 50%.➢ Added $45 million in revenue by successfully leading cross-functional team in 3 national promotions.➢ Acquired $1 million in incremental sales by identifying and targeting new segment for discount office suites.➢ Received highest score for exhibiting excellent management skills for 10 direct and indirect reports.

Chicago, Illinois, Us

Developed and implemented brand and marketing plan to introduce new luxury shopping district, Nordstrom, hotel and four-level shopping center to key consumer segments (including an industry-first sector devoted to families). - Grew revenue to $700/SF, surpassing shopping center benchmarks - Managed multiple agencies and $4 million budget

- Implemented marketing plan driving consumer usage and sales to key retail categories for luxury center resulting in revenues in excess of $500/SF, top 5% of regional centers nationally. - Managed $2 million budget and multiple agencies focused on tourism, fashion seekers and wealthy family segments, increasing overall sales year-over-year by 4% above the national average.

Implemented award-winning anniversary campaign that resulted in $6M increase in sales, $470K in sponsorships, 12%increase in consumer usage and over 1500 newsclips and features both nationally and locally for mixed-use venue including national restaurants, hotel and retailers. Executed components of large scale events 10,000+, concert series with local radio media, corporate-sponsored events (Pro-Bud Beach Volleyball), non-profit events (Salvation Army) sports marketing promotions (Cardinal, Rams, Blues), and Good Morning America live remote.

Mba, Marketing Management And Research & Analysis

Bs, Communications And Business Administration