Lori Chelf Email & Phone Number

Jacksonville, Florida

501c3 non-profit org. Providing transitional housing and support for newly arriving refugees to bridge the gap to self-sufficiency.

Jacksonville, Florida, United States

Jacksonville, Florida

Providing life skills coaching and support services to help newly arriving refugees integrate into American culture.

Jacksonville Area, Florida

Jacksonville, Florida Area

Activate marketing plans for grand openings, sponsorships, promotions and local events with project plans and associated task work. Task work inclusive of creating communication plans and tracking key metrics associated with each initiative.

Jacksonville, Florida Area

Led the development and execution of corporate marketing programs that support business priorities and goals. • Worked closely with Sales and Executives to enhance brand awareness and reputation.• Measured the return on marketing program investments. • Planned and oversaw execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage.• Negotiated contract terms with outside agencies and suppliers.• Planned and conducted market research to identify opportunities for increased sales.• Reviewed analysis of marketing surveys on current and new product concepts in order to recommend future product development.• Developed and managed the marketing budget.

Volunteer Opportunity

• Developed a new brand outreach campaign that yielded a 275% increasing in visitor count and 1159% increase in website traffic over the previous three month period.• Developed and managed production of new creative material to support brand message.• Coordinated an outreach event with 30% member participation.• Developed new volunteer recruitment messaging to support local outreach efforts.

Managed the marketing plans for approximately 70 store remodel and grand opening programs per year. Managed company competitive information and executed marketing programs to minimize impact of new competitors in the operating area. Utilized customer data to recommend target criteria and executed marketing programs to launch the new products of industry leaders such as Coca-Cola, The James Skinner Baking Company, Hormel and Country Crock.• Facilitated development of MS Access database to manage and report promotional activity.• Worked cross-functionally with other business units to develop methodology of competitive tracking for efficiency, accuracy and compatibility with company mapping software.• Managed development and execution of regional game promotions to increase store sales.• Developed procedures to comply with state, legal and accounting protocols for game promotion execution. • Managed a team of customer service personnel to execute prize fulfillment.• Developed and facilitated execution of New Resident direct mail program that emphasized speed to homes and utilized customer data to individualize mailing areas by store.• Utilized AC Nielsen demographic data and Spectra clustering to customize grand opening promotions.• Used customer data to recommend target criteria for programs to build brand loyalty and to drive sales. • Managed brand message and design of direct mail program that targeted customers with coupon offers unique to their personal shopping behaviors.

Analyzed competitive trends and executed regional promotions.

Managed e-commerce operations.

Bachelor Of Science, Business Administration

Education record