• Train sales team on best usage of sales marketing technology & marketing best practices• Responsible for the creative and visual identity of the company’s brand tone and across all public and internal-facing marketing properties • Create templates, guidelines, brand books, and assets for organizational use • Ensure creative projects are aligned with defined style guides and updating those guides as needed • Develop a strategy & content utilizing SEM for various marketing campaigns• Develop & build content for various ESP marketing campaigns journeys• Manage vendors and vendor relationships in creative strategy, production, and execution • Utilize HubSpot to track campaign performance & built out workflows/automations to manage all leads for consumer direct team• Ensure that creative project milestones/goals are met and projects adhere to budget • Curate and create content for the website and social media profiles• Design emails, postcards, flyers, business cards, and digital graphics for sales team use• Collaborate with team members, other departments, and external partners as needed to identify creative asset needs and ensure creative projects are completed effectively and efficiently• Build and maintain a high-performing, in-house Creative Team, providing high-level concept mentorship

• Managed publication of the Visual Merchandising Guide (VMG) and redesigned VMG for Flagship & Retail Stores• Photograph merchandise and fixtures to amplify the quality and visual appeal of entire product line• Used Adobe Creative Suite, along with Microsoft Office on daily basis to complete tasks• Planned and implemented monthly/bi-monthly flagship store window resets• Created visuals memos/how-to’s and monthly Lookbook for Retail stores which proved inspiration and a preview of new colors, style guides and volume drivers for the month