Lori Conroy Email & Phone Number

Greater Chicago Area

St. Charles, Il

- Write metadata, describing the contents, people, places, events, and times for data files of past video footage. For legal reasons the company must remain confidential.

Naperville

• Conceptualized and executed twenty K-12 and higher education trade shows that promoted SourcebooksEDU products and authors to key education markets.• Constructed cost per lead analysis after each show, evaluated booth activity, and survey results to determine strengths/weaknesses and make strategic adjustments for the next set of planned shows.• Established a consistent and highly effective email engagement program for all education initiatives to higher education and K-12 educators to drive traffic to the website and build a stronger awareness of SourcebooksEDU products and authors.• Developed a marketing plan and wrote copy for all print and electronic materials needed by the sales department for customer meetings, trade shows, and partner marketing.• Created, executed, and continually refined a multi-faceted content marketing strategy that leveraged existing content, new content from SourcebooksEDU authors, and custom content in order to drive significant organic traffic to education websites and their related products

Naperville

St. Charles, Illinois

- Refined overall eCampaign creative and deployment processes by collaborating with marketing stakeholders on improved layout, design, and timing of deployment.- Increased Unique Open and Unique Click-through rates by redesigning customer-focused email templates bi-annually to stay current with best practices, follow branding guidelines, and comply with the Higher Education Opportunity Act (HEOA) regulations that were established in fall 2010.- Implemented selective A/B testing and made real-time adjustments of eCampaigns to improve campaign performance.

- Established strategic email deployment schedules, and recommended new processes for the implementation of national programs and supported the eCampaign team with the creation of tools.- Determined appropriate recipients for national programs and developed target customer mail and email lists.- Strengthened strategic marketing plans and increased sales in unique markets by utilizing dynamic content and implementing lead nurturing campaigns.- Collaborated with Marketing to define strategies and processes for direct mail and email campaigns to meet the particular needs of specialized sales groups.

St. Charles, Illinois

- Developed schedules, tools, and recommended processes for the Market Support teams for implementation of first edition and attack market campaigns.- Planned and coordinated the implementation of national online technology trainings and promotions.- Read whitepapers and attended online seminars to gain a strong understanding of email best practices, strategies, and CAN-SPAM regulation.

St. Charles, Illinois

St. Charles, Illinois

- Faculty Services Center Representative of the Year, 2000

St. Charles, Illinois