Lori Conway Email & Phone Number

Chicago, IL, US

Rosemont, IL, US

• Designed and led a comprehensive 24-month marketing plan, including negotiation and management of five external vendors, Salesforce.com implementation and oversite, and execution of campaigns through HubSpot. Marketing.
• Directed website updates and training content, new collateral, and 33 new content pieces. Content supported increased lead generation and pipeline development through targeted marketing campaigns and new material for.
• Directed the digital marketing strategy to enhance brand presence and boost client engagement-- grew followers by over 12k in 18 months (up 118% over the previous period).
• Spearheaded the development and implementation of nine standardized procedures that optimized the customer experience and improved operational efficiency – this resulted in enhanced account management for the company’s.
• Managed the cross-functional coordination between four manufacturing sites and five customer divisions, driving the successful execution of four New Product Introduction (NPI) projects, the achievement of critical key.

Lincolnshire, Illinois, US

• Created comprehensive marketing initiatives across upstream and downstream channels. Developed and launched webinars that averaged 188 registrants with a 34% attendance rate.
• Managed relationships with seven external vendors, organized four annual tradeshows, and developed collateral supporting new initiatives.
• Directed digital marketing strategy via HubSpot and Pardot marketing automation systems, boosting brand engagement and driving conversions. Marketing campaigns averaged 20.1% open rates and 6.1% click-through rates.
• Led the Project Management Office (PMO), overseeing high-profile projects, identifying, and coordinating cross-functional workstream interdependencies with over 35 team members.
• Provided organizational and analytical support to teams in both the BioPharma and Medical Device sectors. This resulted in successfully developing a comprehensive business case and project plan for entry into the $2B.

Iselin, New Jersey, US

• Led contracting and sales operations for the $830M Medical Division, expanding Group Purchase Organization (GPO) contract positions and launching two new Private Label agreements that covered 75% of the $400M US.
• Developed and executed sales and operations training plans for a groundbreaking Surgical Glove co-branding agreement, doubling market share in the first year and exceeding revenue expectations by nearly 7%.
• Collaborated cross-functionally on GPO contracts and Requests for Proposals (RFPs), completing over 25 RFPs in two years and optimized terms, fees, and performance programs to enhance financial position.

Gurnee, IL, US

• Successfully introduced nine new products within three years by developing compelling business cases, go-to-market strategies, and executing detailed tactical launch plans, including the creation of sales tools and.
• Led the “Room Ready” project, creating a $2.3M sales pipeline through targeted commercial efforts in market research, customer segmentation, and portfolio optimization.
• Revamped the website with e-commerce capabilities and led initiatives in demand generation, content management, brand redesign, product line optimization, and targeted marketing campaigns.

Lake Zurich, IL, US

• Awarded 2013 "Business Leader of the Year" for the Medical Device Division.
• Exceeded revenue targets for four consecutive years, achieving 7%–21% annual growth.
• P&L accountability for a $120M global plasma business -- developed a 10-year product roadmap, led brand transformation, and negotiated contracts worth $35M–$250M.
• Launched a new product annually within the $300M plasmapheresis market, including the first plasma device with an interactive touch screen display.

Lake Zurich, IL, US

• Directed project planning and executive reporting for the transition of 12 global manufacturing plants (~$100M production cost) from Baxter to Fenwal during a private equity acquisition.
• Exceeded savings targets by 15% across 30+ transition projects, establishing tracking methods for project savings, capital, and operating expenses.
• Achieved labor and cost reductions by streamlining product manufacturing processes through Lean Six Sigma continuous improvement techniques.
• Ensured continuous inventory supply by negotiating transfer dates and timelines with Baxter under Manufacturing Service Agreements (MSAs).

Dublin, OH, US

• Pioneered a shared services offering and a new process to bring innovative solutions to market for Integrated Delivery Networks (IDNs) and hospitals that the company used for ~10 years.
• Led a $60M Business Unit of 40 SMEs, developing a go-to-market strategy for healthcare solutions.
• Executed a strategic plan to prioritize commercial activities, driving over $903M in revenue, while managing reporting, forecasting, and planning for the sales organization.

Dublin, OH, US

• Led a $70M business unit design initiative to improve organizational efficiency, collaborating across departments to build and execute a business case. Designed and executed a strategic business plan, leading a.
• Launched two new services [InventoryLink® and OptiFreight®], generating over $2M in first-year revenue by developing an aggressive marketing, training and business plan.
• Negotiated a $1M technology launch contract and sponsored a Six Sigma project, saving over $500K.

Dublin, OH, US

• Achieved a 500% earnings turnaround by integrating four business areas, restructuring departments, and implementing new policies and systems, including Salesforce.com.
• Conducted market research to design a strategic plan for a new consulting and services marketing platform, covering acute and post-acute care services.
• Directed sales support by developing the first sales management tool for tracking opportunities, forecasting, resource allocation, and business analysis.

Dublin, OH, US

• Identified and implemented improved cost positions and enhanced sales and marketing tools for hospital operating room supply kits.
• Negotiated $40M in standard cost with key vendors via strategic partnerships.
• Achieved $2.9M in annual cost reduction opportunities through collaboration with vendors, sales and marketing, and operations.

US

Deerfield, Illinois, US

Deerfield, Illinois, US

Deerfield, Illinois, US

Master Of Business Administration (M.B.A.)

Bachelor'S Degree, Business Administration