Lori Coughlin Email and Phone Number

Manage and provide targeted, video solutions for the national business in the Midwest for the Central region. Markets included St. Louis, Paducah, Quincy, Wyoming, Nebraska and Colorado. Beginning in 2017, my territory changed to Kansas City and Nebraska.

Account Executive for our Midwest markets, which include systems in Springfield, MO, Paducah/Cape, Kansas City and Terre Haute, IN. In January of 2008, I managed the West Coast markets for several months, while a new manager was sought out. In July 2009, I picked up the state of Nebraska, which includes 5 Designated Market Areas and in November 2009 they added Quincy/Hannibal to my list of markets. In 2014, I took over 5 Wyoming markets and in 2015 Grand Junction, CO. My responsibilities included managing my business, market trips to key agencies and accounts, working closely with NCC (our national rep firm) planning and pricing all business , tracking and reporting sales for each market.

I planned and priced avails, created research and presentations, handled makegoods and helped to reconcile at month end. In 2007, my duties and titled changed. I was still responsible for working on St. Louis, but became an Account Executive for our other Midwest markets, which include systems in Springfield, MO, Paducah/Cape, Kansas City and Terre Haute, IN.

Creaxion is a marketing and PR agency. In 2000, they picked up their first advertising business. I was hired to create, develop and manage their media department.

Created and managed a media buying department for both Streetside Records and Sight and Sound Distributors . Responsibilties including planning and placing all co-op advertising for key accounts, tracking and reconciliation of all advertising, distribution of all advertising materials and managing another employee. In 1998, my duties expanded to include marketing and managing 2 small studios . Responsibilities included marketing monthly titles to our sales departments, tracking all sales, creating sales incentives and provide all necessary materials for marketing and advertising.

Joined KPC when Kupper and Parker Group merged to work on the Pizza Hut business. I supervised the broadcast buyers and coordinated all media projects for Pizza Hut and Centermark Properties. Also responsible for all planning, placement, promotions and trade for local and regional accounts, including the St. Louis Cardinals, Blue Cross/Blue Shield, Price Chopper, River City Broadcasting and Alton Bell Casino.

Glennon was my first job in the adversting. I started in the mail room as the Assistant Media Secretary, immediately moving into the Media Secretary job. Within 6 months, I was taught to do my first media buy and eventually became a supervisor. I learned how to buy the old fashion way, with 2 ratings books, a ruler and a very large piece of a graph type paper. Job responsibilities included, negotiating, planning and placing all forms of media for local, regional and national accounts, securing added-value, promotions and maintenance . Clients included McDonalds, Famous Barr, L.S. Ayers, Missouri Division of Tourism, Six Flags and SweeTarts, just to name a few.