Email: • Created 3+ emails per week with high performing content on product education, campaign promotion, webinar announcements, etc. • In the first year, increased number of emails sent by 200%, increased open rate by 5%, and decreased bounce rate by 30%.• Tracked performance, engagement, and lead generation with reports and metrics in Salesforce and ESP databases.• Provided quality assurance that emails followed industry policies and best practices for coding, design, testing, and deliverability standards. Display Ads: • Generated content for banner ads on a monthly basis. • A/B tested different elements to pinpoint and increase CTR.• Managed budget by determining cost of impressions for global or targeted campaigns.• Monitored ROI by analyzing performance, traffic sources, audiences, lead generation, etc., in Google Analytics and Salesforce. • Created content for the back covers of two noteworthy magazines (MSDN and SD Times).Events/Tradeshows: • Planned, organized, and represented company at major industry events by creating and ordering collateral, promoting presence, purchasing giveaways, setting up and assisting the booth, engaging with prospects, and gathering lead information.• Represented the company at Visual Studio Live! 2017 at the Microsoft campus in Redmond, WA., and the NG-CONF in Salt Lake City, UT.Sponsorship: • Managed the budget by identifying new areas of opportunity, ordering swag, and determining which sponsorships would bring in the best leads. • Assisted with the Microsoft Partner program by promoting and hosting a local user group meetup at the launch of Visual Studio 2017.Digital property management: • Worked with the web development team to update company website with new material and recommend areas of opportunity.Blog: • Coordinated the company blog by planning and scheduling weekly posts, publishing, editing, and adding tags to improve SEO.

•Self-employed•Design and paint original pieces of art, including furniture, canvas work, and stained glass. •Sell art to local businesses in the area.

•Assisted with multiple daily projects for various departments during paperless initiative and permanent record retention for a leading engineering consulting company.

•Answered incoming calls and assisted with reservations, confirmations, room requests, and questions.•Maintained knowledge of events, and upon request, arranged transportation, restaurant reservations, and activities for guests.•Collaborated with management in training new employees.•Resolved customer concerns with reservations or billing issues.•Awarded "Catch Me At My Best" by guests and coworkers.

•Managed membership databases with over 500 members.•Designed newsletters and membership directories.•Assisted with conference preparation along with representing the associations at events by setting up and assisting the booth and engaging with members.•Coordinated various membership services such as O.D./D.C. Registration and WVOA PAC/CIPCOM donations.

•Assisted with growing lead database.•Actively called prospects to inform them about hotel exhibition space and amenities to persuade future business.•Created and maintained Excel spreadsheets for those prospects.