Dynamic and results driven hospitality Corporate VP of Sales and Marketing with over 15 years of experience driving revenue growth in hotels and resorts with major hotel brands and independent luxury hotel and resorts. Proven track record of driving revenue growth, expanding market share, and leading high performing sales teams. Expertise in developing strategic sales plans, forging strong partnerships and optimizing sales operations. Adept at leveraging market trends and data analytics to identify opportunities and maximize profitability.Managed Corporate team of three regional DOS's, Regional Vice President of Sales and Luxury Director of Sales as well at the marketing and e-commerce team of six.Core Competencies• Strategic Sales & Marketing Planning• Client Relationship Management• Revenue Growth• New Opening and Transitions• Event Planning • Market Trends Analysis• Team Leadership• Revenue Management• Negotiations and RFP’s• Catering Sales • E-Commerce Strategy• Budgeting and Forecasting• Data Analysis & Reporting• Branding• Owner Relations

As the largest hotel management company, Aimbridge Hospitality provides on-site management services for an expansive portfolio of well-respected brands. We are committed to providing superior quality and service for our guests. Based in Plano Texas, Aimbridge directly manages over 700 hotels with nearly 100,000 rooms, representing 16 well respected flags. As one of the largest franchisees of Marriott, Hilton and IHG, we enjoy excellent relationships with our brand partners.Main responsible for directing and administering the development and implementation of strategic sales and marketing plans and initiatives at the hotels. Directs the activities of the regional sales teams, providing leadership and motivation necessary to implement effective sales and marketing strategies and to maximize the generation of hotel sales/revenues. Empowers hotel sales teams to develop and maintain relationships with key clients in order to produce group and/or convention business, to include room sales and, if applicable, food & beverage sales and catering/banquet services. Develops the budget and monitors sales activities/performance to ensure actual sales meet or exceed established revenue plan; accurately reports variances/projections. Develops regional tactical sales and marketing plans to support overall system-wide sales plans/strategies and programs. Develops and maintains good relationships with officials and representatives of local community groups and companies, and attends out-of-town conventions to generate convention and group business. Recruits, hires, trains, and provides career development for all sales personnel; conducts performance evaluations and provides feedback to employees using company hiring standards and guidelines.

Company owns and operates 39 hotels in VA, MD & NCResponsible for hiring, training, mentoring and ramping sales efforts for 12 new build hotels as well as the exiting hotels in the portfolio under the Hilton, Marriott and IHG Flags.Creation and promotion of marketing plans & programs, press releases, marketing campaigns and the annual sales and marketing/business planManage and develop all sales budgets and annual sales projections/forecasts for the portfolio of hotels.Direct management of the recruiting, development and training of the sales department, revenue management department, marketing, graphic design and PR departments.Conduct monthly and annual sales strategy meeting with sales team to deploy marketing strategies and hold team accountable for results.Participate in strategy meetings with ownership to evaluate new hotel projects and potential accusation of hotels into the portfolio.Prepare and present annual and quarterly sales / business plans to banks to confirm and secure financing of existing, new build and proposed hotels in the portfolio.