Lori Nelson Email & Phone Number

If you were to follow me around for a week or two you would discover that I am a detail-oriented, highly-organized, and visionary person. I plan my work and work my plan, and seek to instill the same in my teammates. I have learned that the corporate sales team is only as good as the materials, tools, and programs they have at their disposal. For that reason, I am passionate about providing them with just what they need to enable them to succeed, and I have been doing this for more than 15 years in diverse industry leading organizations.Expertise includes:Marketing and Brand StrategyProgram Planning and ExecutionContent DevelopmentSocial Media EngagementMerchandisingEvent PlanningWebsite ManagementMarketing CommunicationProject ManagementACCOMPLISHMENTS:Led marketing team in development of innovative marketing content and materials, building brand equity, quadrupling the number of product families labeled for sale through distribution, and growing sales by double digits year-over-year for five years.Managed annual lead-generation initiative and tailored tactics to meet regional business needs; analyzed success rates within sales territories and adjusted accordingly, resulting in higher than industry average response rates and ROI of over $2.2 million.Developed a comprehensive marketing plan and collaborated with local marketing agency to re-brand and position corporation for competitive consideration based on past performance, resulting in almost a dozen new local projects in subsequent years.Compiled key selling points and guided marketing team to produce trade show collateral for sneak peek of innovative, new, unreleased product; produced display and presentation materials to showcase product effectiveness within tight 48 hours, securing game changer status and generating numerous audience and industry inquiries.

Listed skills include Marketing Strategy, Marketing Communications, Strategic Planning, Sales, and 26 others.

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  University Of Idaho

  Business/Marketing