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Lori Dorfman is director of Berkeley Media Studies Group, a project of the Public Health Institute. Dr. Dorfman oversees BMSG’s research on news and advertising, media advocacy training for public health advocates, and professional education for journalists. She teaches mass communication and public health at UC Berkeley's School of Public Health. Her research examines news portrayals of various public health issues, including children’s health, nutrition and agriculture, food and beverage marketing, paid family leave, racial discrimination, violence, and alcohol, tobacco and other drugs. Dr. Dorfman conducts training for grassroots organizations and public health leaders and consults for government agencies and community programs across the U.S. and internationally. She publishes articles on public health and mass communication and co-authored the major texts on media advocacy. She edited Reporting on Violence: A Handbook for Journalists, which encourages journalists to include a public health perspective in violence reporting, and leads an interdisciplinary team that conducts workshops on violence reporting for newspapers and local TV news stations.Specialties: At BMSG, we specialize in asking the hard questions that help public health advocates focus on their goal and frame their issue effectively. Then, we help them gain the skills they need to participate in policy debate through the news. To do this well, we study the media, including news and advertising, and apply what we learn to media advocacy training and strategic consultation so advocates can make the case for creating safe and healthy environments
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DirectorBerkeley Media Studies Group Apr 1993 - PresentBerkeley, CaLori Dorfman, DrPH, directs Berkeley Media Studies Group, a project of the Public Health Institute, where she oversees BMSG’s research, media advocacy training and strategic consultation, and professional education for journalists. BMSG works with advocates to build their capacity to use media advocacy in the hardscrabble policy environment so they can focus attention on transforming systems and structures to foster health. Dr. Dorfman’s research examines a variety of public health issues, including alcohol, tobacco, nutrition, food marketing, children’s health, health disparities, and violence, among others. Dr. Dorfman’s publications are available from www.bmsg.org. -
Associate Adjunct ProfessorUc Berkeley 1998 - PresentDivision Of Community Health And Human Development, School Of Public HealthCourses: PH204A Mass Communication in Public HealthSelected PublicationsMontgomery, K., Chester, J. Nixon, L., Levy, L., Dorfman, L. Big Data and the Transformation of Food and Beverage Marketing: Undermining Efforts to Reduce Obesity? Critical Public Health, Critical Public Health 2017: 1–8. Nixon, L., Mejia, P., Dorfman, L., et al. “We’re Part of the Solution”: Evolution of the Food and Beverage Industry’s Framing of Obesity Concerns Between 2000 and 2012. Am J Public Health. Published online ahead of print September 17, 2015: e1–e9.Cheyne, A., Dorfman, L., Daynard, R.A., Mejia, P., and Gottlieb, M. The Debate on Regulating Menthol Cigarettes: Closing a Dangerous Loophole vs. Removing the Right to Have a Choice. Am J Public Health 2014; 104:1048–1051.Dorfman, L., Daffner-Krasnow, I. Public Health and Media Advocacy. Annual Review of Public Health 2014; 35:293–306.Dorfman, L., Cheyne, A., Gottlieb, M.A., Mejia, P., Nixon, L., Friedman, L.C., Daynard, R.A. Cigarettes Become a Dangerous Product: Tobacco in the Rearview Mirror, 1952-1965. American Journal of Public Health. Published online ahead of print November 14, 2013: e1–e10. Mejia, P., Cheyne, A., Dorfman, L. News coverage of child sexual abuse, 2007-2009. Journal of Child Sexual Abuse 21: 470-487, 2012.Dorfman L, Cheyne A, Friedman LC, Wadud A, Gottlieb M. Soda and Tobacco Industry Corporate Social Responsibility Campaigns: How Do They Compare? PLoS Med 9(6): e1001241, 2012. Montgomery, K.C., Chester, J., Grier, S.A., Dorfman, L. The New Threat of Digital Marketing. Pediatr Clin N Am 59 (2012) 659–675. Dorfman, L., Yancey, A.K. Promoting Physical Activity and Healthy Eating: Convergence in framing the role of industry. Preventive Medicine 49:303-305, 2009.Dorfman, L., Wallack, L., Woodruff, K. More Than a Message: Framing Public Health Advocacy to Change Corporate Practices. Health Education and Behavior, 32(4):320-336, June 2005. -
Board MemberVoices For America'S Children 2004 - 2012Member, board of trustees.
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Research SpecialistMarin Institute 1991 - 1993Investigated alcohol marketing to youth.
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Frequently Asked Questions about Lori Dorfman
What company does Lori Dorfman work for?
Lori Dorfman works for Berkeley Media Studies Group
What is Lori Dorfman's role at the current company?
Lori Dorfman's current role is Director at Berkeley Media Studies Group.
What is Lori Dorfman's email address?
Lori Dorfman's email address is do****@****msg.org
What schools did Lori Dorfman attend?
Lori Dorfman attended University Of California, Berkeley, San Francisco State University, University Of California, Santa Cruz.
What skills is Lori Dorfman known for?
Lori Dorfman has skills like Public Health, Strategic Communications, Policy, Grant Writing, Research, Program Development, Editing, Nonprofits, Health Education, Public Speaking, Prevention, Grants.
Who are Lori Dorfman's colleagues?
Lori Dorfman's colleagues are Lunden Mason, Heather Gehlert, Hina Mahmood, Jocelyn Polanco, Kim G., Pamela Mejia.
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