Lori Dotson Email & Phone Number

Detroit, Mi, Us

Louisville, Kentucky, Us

Steering the digital product vision at CenterWell Pharmacy, my role encapsulates harnessing strategic thinking and digital expertise to elevate customer experiences that attract and retain business. With a focus on human-centered design and consumer engagement, the digital spaces I've crafted serve as dynamic platforms where consumers and brands intimately connect.Guided by servant leadership principles, my tenure at Humana empowered our teams to passionately innovate within digital health and analytics. Leveraging agile methodologies, we've transformed digital interactions, ensuring each product journey from discovery through to delivery resonates with our user's needs and continuously drives improvement.Product Performance The digital product work identified and released under my leadership surpassed our annual digital targets three years in a row. • Digital Product team created & launched product work that led to an additional 1.25M shipped Trad scripts, 2.4M OTC shipped items and reduced call center calls by approximately 40k. • Created product org structure that enabled scaling from 2 web teams to 7 web teams increasing web capacity by 60% • Significant increase in released value launched by my product organization through key launches: -- Redesigned and re-platformed OTC ecommerce store leveraging headless architecture. -- Launched a redesigned and rearchitected brand new mobile App for CWP using React Native – first one at Humana. -- Launched Seamless Transfer MVP connecting user-initiated data sharing between Humana and CenterWell to significantly reduce the burden on the member transacting between the two digital experiences. -- Launched integration with SF Marketing Cloud enabling Abandon Cart emails and providing a retargeting trigger-based campaign opportunity capability for the first time -- Launched the Provider Portal MVP including an extensive Go-to-Market plan managed and established by my digital product organization.

Louisville, Kentucky, Us

Responsible for setting enterprise-scale digital product vision, execution and performance management of Humana’s core digital products such as Humana.com, MyHumana, HumanaPharmacy.com, Go365 web and mobile applications.• Enterprise thought-leader and partner to Humana business executives consulting on digital strategy, product solutions and value definition. Ongoing C-Suite-level exposure. • Led digital product teams to obsess about our audiences and to ensure their needs and business value drive our product roadmaps and visions. • Led digital product and experience vision and use case strategy for Humana’s new Digital Health Platform. • Integration and convergence planning of new assets and platforms • Digital / Agile transformation Leadership - vision, planning, rollout and change management • Led change management and internal socialization and buy-in of digital strategy, recommendations/roadmap, and report-outs. • Connected dots across multiple enterprise initiatives and priorities to reduce duplication, confirm alignment and improve clarity and efficiency.• Drove Humana’s digital self-service strategy in partnership with Call Center/Service Organization to reduce calls and improve member’s channel-of-choice.• Oversight and direction of $75MM+ budget • Led digital teams of 100+ direct/indirect reports. Functions include: Product Management, Product Owners, Product Design, Strategy, UX Design, Content and Engineering. • Improved NPSt of digital products consistently when product teams moved under my leadership (48 point improvement in 12 months) • Attracting, retaining and developing digital talent and then engaging them with a servant-leader mentality that results in high-engagement, bench depth and low turn-over• Leading digital operations including: Digital Portfolio, Agile Coaching, Agile Operations, Change Management and Finance.

Louisville, Kentucky, Us

Responsibilities include: • Delivering solutions for complex business problems by identifying business and consumer needs, as well as mastering industry and market trends• Responsible for digital strategy, implementation and member engagement for Humana’s Clinical and Wellness business segments • Responsible for launching new Humana Wellness brand and product; rebuilding the digital product, overhauling the consumer experience and implementing on a new content management platform in less than one year – directing program team of 100+ associates and contractors• Accountable for $10MM annual digital budget• Delivered Humana’s first digital personalization capabilities leveraging IBM Interact • Lead implementation teams leveraging Agile framework• Advocate for digital marketing strategies, channels, and continued growth• Meeting all Board wellness digital engagement goals – 5 years running• Direct digital team of 35 people including strategists, marketers, user experience designers, copywriters, product owners, project managers and consultants• Defining and implementing a digital strategy and roadmap for each internal business segment my team support• Socializing and buy-in of strategy, recommendations/roadmap and report-outs on status and metrics• Core member of digital leadership team that established Humana's first Digital Center of Excellence (CoE)My team leads the digital portfolio for the following Humana Lines of Business: Clinical, HumanaVitality, Humana At Home and Humana Wellness Solutions

Louisville, Kentucky, Us

My current responsibilities include relationship building and partnering with business leaders at Humana to help the leaders meet their business goals, differentiate themselves in the marketplace and to determine opportunities to improve efficiencies within their workflows. My team and I lead the research, strategy, and path to delivery for all digital work within the Retail products (Medicare, Medicaid, Inividual On/Off Exchange) as well as support for Humana's Healthcare Service Segments which include: Provider/Doctors, Pharmacy, Condition Management, Clinical, Urgent Care & HomeCare Services. Responsibilities- digital strategy & roadmaps for: chronic care management; Humana's Provider Center of Excellence (CoE); Clinical E-Business; telemedicine; and In-Home/Caregiver, connecting doctors, members, caregivers and clinicians- team member to establish Humana's first Digital Center of Excellence (CoE)- web, mobile and social strategy and consulting - budget management including estimations, forecasts, accruals and report outs- governance on alignment to enterprise digital strategy- contributor of Vendor and Agency Selection- Accountability of strategy execution

Louisville, Kentucky, Us

Responsible for the digital strategy creation and management of Humana's HumanaVitality Rewards Program and Humana's Employer Segment, Behavioral Health & Wellness Segments & MyHumana member portal. Responsibilities include:• Digital strategy creation & management - inclusive of web, social media and mobile.• Agency and vendor direction & management – SEO, UX design, Content Strategy, SEM, Social, web development & IT implementation• LOB strategy alignment to Humana enterprise• Budget Planning, Budget Management & Budget Prioritization• Web Metrics Reporting & Analysis• Communicating to executive leadership on strategy and business goals alignment

Louisville, Ky, Us

My responsibilities included managing the Client Services department for LeapFrog Interactive. I was responsible for the client relationship from the point-of-sale, throughout the relationship with the agency. This included on-going business development, digital strategy, analytic results, reporting analysis, project oversite, digital channel management, co-agency collaboration, idea generation, and also managed the internal production schedule for four production departments.

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