Service Manager of the Marketing Automation software - currently Eloqua. Working closely with content managers, designers, developers, and project managers to implement all programmatic and operational initiatives through the marketing automation platform. Execution of our outbound and inbound marketing programs, lead scoring, lead management, and list management. Serve as a primary coordinator of inbound marketing processes, including audience profile development. Maintain marketing automation platform integration with CRM, web site and other systems.

Service Manager of the Marketing Automation software - currently Eloqua. Responsible for advertising initiatives and budget.Support tradeshow events and management.Support social media strategy and implementation. Manage staff of marketing communications specialists and coordinators.

· Participate in company-wide goals, including an increase in non-profit and alumni group member participation in annual fund donors and dollars, and increasing web product profitability. Participate in internal marketing and development discussions, projects, and product development.· Manage vendor relationships and ensure quality, speed, and price for all jobs. Source all projects to editing, proofreading, designing, printing, and mail processing vendors. Reduce design vendor expenses and print turnaround time with content management and template-driven production process.· Track and report on status of all jobs. Publish deadlines as necessary. Provide production reports and lead production meetings on all projects. Manage Creative Manager system, including functionality, training, and managing active logins.· Develop and maintain quality assurance processes to ensure accuracy and value of all marketing.

· Effectively and independently manage the marketing program and budget, including creative and production processes for all marketing media, and selecting and maintaining vendor relationships. Review, recommend, and implement marketing opportunities. Write and send press releases to appropriate media.· Coordinate company name change (formerly Centre Analytical Laboratories) and new corporate brand, including selecting agency for design of new logo, reprinting forms and documents, creating templates and corporate standards, coordinating new marketing materials including web site, exhibit booth and displays, 30+ fliers, mailings, Qualifications Manuals, presentations, magazine ads, and brochures.· Write, implement, and maintain an Exygen Research Writer's Reference and Style Guide, providing training to employees on corporate image and using the correct paper, font, logo, etc.· Write, design, and produce advertising materials and internal signage as needed. Create all sales and technical PowerPoint presentations and posters. Manage design projects when necessary to outsource.· Coordinate all details for trade show exhibit preparations.· Maintain databases and paper files of client quotations and contracts.· Conceived and implemented an English-as-a-second-language tutoring program at Exygen. Tutors, including myself, were trained through the Mid-state Literacy Council.

· Effectively managed the creative and production processes for all assigned marketing media in an accurate and timely manner, achieving a CPM of $2.99 for MBNA America, a Fortune 500 company with over $13 billion on deposit.· Direct Mail: Managed list preparation and modeling, creative design, and print production of as many as six different versions of postcards and letter packages per week (1999 total pieces mailed = over 6 million).· Affinity member brochures, statement inserts, bangtails and newsletters: Managed production, law department and affinity group approvals (e.g., Penn State Alumni Association), and inventory levels.· Newspapers and magazine ads: Selected media (e.g.; magazine, and C&E News magazine), managed media buying, and creative design.· Edited copy and proofread all marketing pieces for technical and regulatory accuracy, spelling, punctuation, legal language, copyright, and layout, while maintaining speed, accuracy, and production flow.Attended press checks as necessary.· Managed all aspects of product terms and conditions documents, including revisions, fulfillment orders, and compliance with federal regulations and legal recommendations. Coordinated quarterly review meetings with division Directors.· Participated in division goal to grow deposits to $14.2 billion and saved $9 million in interest expense from the marketing strategy implemented in 1998.

· Assisted Program Manager with production of all marketing medias, including direct mail, magazine ads, newspapers, statement inserts/bangtails, internet, member benefit brochures, and fulfillment brochures.

· Responsibilities included overseeing all basic management functions, problem solving, keeping financial records and controlling costs, analyzing data from monthly records and developing plan, preparing annual advertising proposals, representing Kinko's at vendor shows, interviewing, counseling, payroll, keeping coworkers motivated and customers satisfied, and acting as liaison between coworkers and corporate headquarters.