Lorie Kenseth Email & Phone Number

Madison, Wisconsin Area

Responsible for sales and education related to Bracco's Varibar brand • Assist clinicians in advocating for the right tools for the Modified Barium Swallow study. • Responsible for product in-services• Promote customer educational events (ASHA accredited)• Consultation on proper product use and best practices• Assist university dysphagia instructors with teaching tools. • Responsible for product promotion virtually within the Midwest region• Support all barium and EZ-EM products

Madison, Wisconsin Area

Consultant to assist Oasis with their entry into the Madison market• Introduced Oasis to area senior living communities • Represented Oasis at industry networking events• Acted as a liaison between families and senior service providers• Worked with area hospitals to improve their discharge rate

Madison, Wisconsin Area

Prior to closing their doors, Independent living was a nonprofit organization that supported seniors and adults with disabilities. • Managed leasing teams and sales actives for all four of ILI properties• Responsible for generating new referral sources• Worked with internal departments to develop support for sales and customer service goals

Madison, Wisconsin Area

Responsible for achieving occupancy goals and developing marketing campaigns for the Madison campus.• Performed marketing and sales activities including organizing and hosting community events• Monitored sales and other key metrics to ensure maximum results • Worked with other members of the management team to develop and implement annual marketing action plan• Ensured company profitability by meeting all facility activity and marketing budgets and census guidelines as set by the corporation

Madison, Wisconsin Area

Swallow Solutions was a privately held start-up medical device company. My position was eliminated shortly before the company closed. My role was to help develop strategic planning and the implementation of sales and marketing initiatives to help launch the Swallow Strong. • Drive awareness and growth of new therapy treatment for patients with swallowing difficulties - i.e.- stroke, traumatic brain injury, head & neck cancer, frail elderly• Achieved revue growth YTD of 253% in 2015 fiscal year• Grew new accounts by 228% in fiscal year 2015• Contributed to sales revenue growth of 174% in 2014• Trained speech language pathologists on the operation and therapy protocols of the SS system• Partnered with and trained distributor reps on product value proposing and messaging • Hired, trained, and managed sales, customer service, and administrative personnel• Developed VA value packaging program to streamline purchasing process and increase revenue• Co-developed sales and clinical training modules and marketing materials• Developed internal processes and documentation• Responsible for all aspects of trade shows• Preformed market research for possible new thickened beverage product line

Madison, Wisconsin Area

Medical device sales - respiratory products• Identified and developed sales opportunities across 13-state territory• Sold through direct sales, management of distributors, and independent agents. • Call points: bio-med, respiratory therapy, surgery/OR, NICU, purchasing, and equipment planners• Recipient of the Ohio Medical 100% Award (established in 2010) in 2010 and 2012 with sales to - Achieved quota of 112% each year. - On target for award in 2013 YTD Quota at 111% as of 9/30/2013• Consistently ranked in the top three of representatives with the highest ASP and gross margin• Developed customer-specific product kits including both suction regulators and flowmeters• Member of development team for web-based clinical education program

Stoughton, Wi

Worked in OEM and aftermarket sales for exhaust and filtration products• Increased sales revenue by exceeding annual operating plan (AOP) consistently over five years. Yearly sales AOP ranged from $15 to $18 million• Member of three Six Sigma teams including projects that received the 2003 and 2004 Chairman’s Quality Award• Created annual business plans and sales forecasts along with individual work and development plans• Certified Development Dimensions International (DDI) facilitator. - Conducted Core Skills for Building Commitment and other training modulus to leadership teams throughout the Wisconsin based facilities• Member of Cummins Stoughton Campus Women’s Affinity Group• Coordinated and staffed a variety of trade shows throughout the United States