Develop and launch Royal Feather in the online retail marketplace as well as in the community Brainstorm, budget, and decide on ideal advertising solutions that will increase Royal Feather’s online presenceLocate, contact, and manage graphic design and photography professionals in the development and creation of Royal Feather’s website, business cards, and flyersWork closely with industry related websites to maintain ideal advertising spots and promotionsAdminister new product information and store updates via social media outletsEstablish and maintain Royal Feather’s inventory logs, budget and quarterly tax reports Continually perform market research in order to maintain Royal Feather’s reputation of carrying unique and distinctive merchandiseReceive, inspect, and price all new and replenishment merchandiseNetwork and maintain professional relationships with local small business owners in order to stay informed of craft shows/fairs for Royal Feather to participate in Generate shipping labels and packing slips, package merchandise, and deliver packages to post office when purchases are made

Aligned on-floor strategies with the customer to drive profitability of particular product segments Educated store personnel on products and seasonal programs in order to boost sales Trained and supervised temporary personnel during peak selling seasons Verified all product was optimally placed, properly sized, and merchandised in all accountsExecuted in-store collateral for every new season, special events, and account promotions Maximized retail presence by negotiating with store management for optimal real estate and square footage Ensured stock replenishment and size integrity on the selling floor

Developed and submitted awareness print advertisements for scheduled placement in industry specific magazines Collaborated with General Manager on reconstructing company website so as to better serve intended target market Gathered quantitative and qualitative website statistics and monitored effectiveness of marketing efforts Reviewed and edited text, images, and media on company website using Joomla content management system Consulted with Product Managers to gather information in order to compose and distribute press releases Planned and coordinated company’s participation at industry trade shows - ASI & Embedded Systems ConferenceFormulated layout and graphics for trade show booth through cooperative effort with contract exhibit wholesaler Attended trade shows to assist in setup and to build and increase company awareness in the market place Conceptualized and produced company’s first ever product guides, flyers, and brochures for promotional distribution Sustained existing business relationships with repeat vendors through constant communication