Lorie Gross Email & Phone Number

• Created budget and managed• Developed marketing plan• Selected and contracted venue • Selected and managed all outside contractors • Updated website• Defined, built and manage key association support• Defined / developed educational topics• Coordinated all speaker• Assisted in developing ecards, mailers, etc

• Developed publication list to utilize for growing attendee awareness• Attendee rental list suggestions• Created ecard messages to target prospective attendees and review frequency of ecard schedule as well as design• Contacted key attendees selected by exhibitors• Defined key associations in California and Mexico • Assisted in developing educational topics• Assisted in finding and securing speakers

Atlanta

Develop and maintain relationships with key press, associations, and key buyers. Develop and implement strategic marketing and media plan to increase attendee presences at trade show. Research, develop and oversee symposium programs to ensure that key topics are present. Work with upper management to develop show experience based on current market needs.Selected Contributions:• Maintained and expanded attendee database• Developed/maintained relationships with key press, association and key buyers in the industry• Created, measured, and reported attendee and exhibitor responses of promotional materials and show experience• Updated websites• Maintained/Updated the production schedule to reference marketing and symposium responsibilities• Managed and executed all telemarketing efforts• Developed all ecards, marketing pieces, print ads and electronic ads.• Prepared all post show attendee data for import • Produced all press releases• Developed and maintained key buyers list

Developed and managed a wide range of technical testing, including Military Certifications, Quality Control Testing, and Client specific testing. Defined and evaluated laboratory needs, and analyses. Tracked, projected, and reported both projects and certifications turnaround time. Maintained communication with management to ensure all deadlines meet. Provided leadership and direction to 15 Lab Technicians to ensure congruence with objectives.Selected Contributions: Supported and provided Marketing Department with accurate data and accurate specifications for collateralSuccessfully maintained and increased productivityPlanned and maintained $2 Million dollar budgetSuccessfully implemented, received, and maintained ISO 17025 Laboratory AccreditationSuccessfully maintained UL Accredited LaboratoryDeveloped and maintained a strong relationship with clientsDecreased laboratory errors by implementing strong training programContributed and participated in various ASTM, AATCC committeesDeveloped / managed a staff of 15 talented individual

Worked within a team environment to carry out a full range of marketing functions. Assisted in Web site promotions, trade show registration and set up. Developed creative print and online marketing collateral. Planned all sales meetings and sponsorships. Provided direct support to Vice President of Marketing.Selected Contribution:Contributed campaign theme idea that proved effective in delivering overall messageSelected and maintained relationships with outside firms to produce, photograph and print company’s messageMaintained a strict data base of customers with cross reference to trade shows and sponsorship eventsWorked all trade shows as customer service Supported sales force Researched and implemented to new opportunities for CompanyResearched, coordinated and managed all trade shows

Developed and managed a wide range of technical testing, including Military Certifications, Quality Control Testing, and Client specific testing. Defined and evaluated laboratory needs, and analyses. Tracked, projected, and reported both projects and certifications turnaround time. Maintained communication with management to ensure all deadlines meet. Provided leadership and direction to 15 Lab Technicians to ensure congruence with objectives.Selected Contributions: Supported and provided Marketing Department with accurate data and accurate specifications for collateralSuccessfully maintained and increased productivityPlanned and maintained $2 Million dollar budgetSuccessfully implemented, received, and maintained ISO 17025 Laboratory AccreditationSuccessfully maintained UL Accredited LaboratoryDeveloped and maintained a strong relationship with clientsDecreased laboratory errors by implementing strong training programContributed and participated in various ASTM, AATCC committeesDeveloped / managed a staff of 15 talented

Bachelors, Marketing

Bachelor Of Science Degree, Marketing

ISO 17025 Lead Accredited Auditor, 2004