Lorie Groth, Pmp Email & Phone Number

Netherlands

Document trust and digital identity SME responsible for marketing strategies for compliance, strategic technical partnerships, and e-sign solution growth worldwide.

Remote

Amsterdam Area, Netherlands

Digital identity & e-signature enterprise trust SME responsible for global marketing strategies for compliance, security, and digital identity, program & partner management, and contribution Adobe Acrobat Sign growth worldwide. - Created e-signature trust and identity thought leadership content including the Adobe e-signature framework, analyst engagement, sales tools, and articles/web pages as well as numerous public, internal, partner, and customer-specific webinars and videos. - Led marketing strategy and GTM for eIDAS-compliant cloud signatures (digital signatures backed by PKI certificates in the cloud), including defining market offers and program management.- Core team member contributing to product strategy, prioritization, and feature definition including go-to-market (GTM) approach and buy vs. build decisions for Acrobat Sign. - Created new Adobe positioning for e-signature types (basic, verified, & digital), e-seals, as well as other complex trust & identity topics. - Directed development and managed custom sales tools to enable discovery of digital identity solutions for e-signatures - Led marketing strategy, implementation, and ongoing management for (˜25) digital identity/trust solution providers including information architecture for web structure, content development, partner marketing guide, communications reviews, etc. - Contributed as SME to e-signature, legal positioning, and digital identification topics, enablement, and public thought leadership collateral, including creating initial global e-signature laws guides for 60+ countries.- Elevated EMEA product compliance and operations requests, based on enterprise standards and business case development as required for leadership consideration.- Directed creative for custom Adobe photoshoot, providing hundreds of photos to showcase legal personas, identification actions, and digital signatures. - Provided marketing strategy support for Deloitte legal consulting partnership EMEA pilot.

Amsterdam Area, Netherlands

Responsible for EMEA enterprise digital marketing programs for Adobe Analytics, Adobe Audience Manager, and Adobe Advertising Cloud that engage customers and develop qualified leads.- Program managed digital programs including creative development, audience targeting, localization, prioritization, budget management, A/B testing, qualified lead acquisition, deliverables (email, webinar, web, media) etc.- Envisioned and led development of bespoke research, creative assets and integrated 6-month multichannel campaign for Adobe Analytics- Led effort across marketing, web and key stakeholders to streamline localization, communications and other sustaining program support functions- Worked closely with marketing stakeholders WW to develop engaging digital content and premium offers for EMEA

San Francisco, Ca

Responsible for Adobe Document Cloud worldwide marketing strategies, positioning and messaging focused on security, privacy, compliance and infrastructure for enterprise and government audiences.- Directed product marketing strategy and deliverables for security, privacy and enterprise strategies for Adobe Document Cloud SaaS solutions across the organization, including WW sales enablement - Program managed Adobe Sign Safe-BioPharma© certifications and 21 CFR Part 11 validation - Identified, analyzed and elevated market growth opportunities and competitive threats for leadership consideration to extend/protect Adobe Sign market share, including product marketing strategy and deliverables for Government, Life Sciences/Pharma and GDPR- Envisioned and led cross-organizational team to deliver the Adobe Sign trust center - a first for Adobe, used as a template for the company-wide trust center on Adobe.com- Designed and managed Adobe Sign government marketing efforts including mini-campaigns, packaged offerings and collateral such as US Guide to Electronic Signatures - Developed personas, bundled offerings, and other sales tools to help global sales- Led cross-team initiatives to address delivery process, reporting and documentation gaps- Created and wrote collateral including Adobe Sign Technical Overview, Adobe Sign and 21 CFR Part 11 and Document Cloud solution brief

Foster City, Ca

Responsible for global Professional Services, Partner, and Cloud-based offerings, marketing strategies, positioning and programs for leading enterprise software company focused on the Property & Casualty Insurance industry.- Created agile “expert”-centered persona marketing programs, positioning, messaging and collateral to showcase professional services and partner expertise and cloud-based offerings - Launched global partner program including defining and delivering marketing positioning, collateral, communications and partner enablement program designs- Provided technical event management guidance for large company user-group event and presentation coaching for executive leadership team and customers - Drove initiative to create specialized software assurance offering for customers and partners- Managed direct report responsible for the global customer evidence program- Drove cross-organization vendor selection and budget agreement for video streaming service

Greater Seattle Area & London, Uk

Delivered marketing programs strategy design, collateral development and communications projects for several consulting agencies and clients ranging from small business to Fortune 500 corporations.- Provided communications strategy and program management for Chevron Drilling & Completions Business Transformation Program- Created engagement strategy, communications programs, websites, methodology strategy experiential guide, user experience projects and campaigns for Microsoft Services - Led development and design for first modern UI website and tool for Microsoft Services- Delivered engagement and program strategy, communications / campaigns, events, content development and delivery programs and evaluations for Microsoft US Public Sector Services - Created documentation for Verizon Business competitive bid proposal. Brighton, UK- Delivered marketing programs, social media strategy and playbook, brand alignment, user experience and website projects for small business clients in WA, CA and London, UK

Reading, Uk

Defined scope, developed team and managed multinational projects for Microsoft Consulting Services to deliver successful unified communications engagements for customers.- Led initial delivery of 1.4m user Exchange deployment for the UK National Health Service- Delivered successful customer-centered Exchange Server early adopter reference program- Worked with sales teams to develop positioning approach and engage with customers such as Deutsche Bank, Virgin Atlantic and Transport for London

Redmond, Wa

Program Manager Recruited to launch product marketing organization for Live Communications Server (Lync) and deliver market penetration programs. - Created customer technology deployment program for 50+ global customers with a ~2M budget- Delivered marketing strategies / programs, communications, customer demos and launch events- Built sustainable global technical community program to improve future products Product Manager Responsible for website, taxonomy and content development initiatives and recruited by VP to lead Exchange Server product group customer experience programs. - Delivered information management, taxonomy and content development programs for Exchange- Maintained 700+ page Microsoft.com website and 3-4 person editorial and production team- Delivered marketing collateral, sales training, events, presentations and solution demos focused on global Enterprise and Public Sector customer market segments

Oakland, Ca

Project managed creative teams to deliver customer reference, user experience design and other marketing communications for clients such as United Bank & Trust, Stern Marketing Group and Microsoft.

Oakland, Ca

Designed and delivered marketing communications strategies, events, and public relations and advertising program for IBM AS/400 and mainframe software company.

Berkeley, Ca

Delivered marketing strategy, brand image and retail store design engagements including merchandising, creative team management and art direction for clients such as 1-800-Flowers, The CA Academy of Sciences, 1st Nationwide Bank and Umpqua Bank.

Chicago, Il

Developed, created and delivered science, art, social studies and special education curriculum for middle school students.

Master Of Arts (M.A.), Teaching

Ba, American History