Lori Mathis Email & Phone Number

Dallas-Fort Worth Metroplex

As the Vice President of Strategic Accounts at Premium Retail Services, I spearhead a team dedicated to delivering tailored solutions that align perfectly with our clients' business and marketing objectives. By utilizing the expertise of subject matter experts, we strategically develop and execute plans that decisively meet client goals. I take charge of day-to-day operations within the team and maintain strong client relationships, ensuring the achievement of all key performance indicators (KPIs) and financial targets while cultivating a culture of respect and collaboration.

Lubbock, Texas, United States

As a Sales Executive at KCBD, I contributed to client success by connecting businesses with impactful broadcast and digital advertising strategies. I focused on building strong client relationships and leveraging the station’s trusted platforms to enhance brand visibility and engagement. This experience sharpened my expertise in media sales and provided a solid foundation for delivering meaningful, results-driven campaigns.

Louisville, Kentucky, United States

A U.S. home appliance manufacturer majority-owned by a Chinese multinational home appliances company Haier since 2016. #1 brand in its industry with 12,000 employees and approximately $12B in annual revenue.Led a 10-member marketing team and 10-person training team, overseeing the implementation of successful marketing and training strategies within a $9B B2C appliance business. Managed a substantial $135M commercial budget, acting as the consumer voice to drive regional brand activation and channel marketing planning. Achieved key brand metrics and growth through strong Go-To-Market activation, demonstrating leadership in a complex matrix organization and influencing coordinated planning across cross-functional teams.• Supervised and transformed the team into award-winning and client-focused industry leaders while establishing comprehensive KPIs and leading strategic business planning processes.• Trained over 25,000 clients and developed 152 launch toolkits. Established API feeds and created efficient learning module distribution paths for partners.• Produced consistent annual budget growth: 30% in the first year, 53% in the second year, and 58% in the third year.• Attained 3X growth in global MDF adoption from 20% to 60% across B2B & B2C; boosted reimbursement rates from 80% to 100%.• Created and executed strategies in collaboration with the U.S. B2B and B2C go-to-market teams, executing over 200 key campaigns within GE Appliances.• Significantly reduced $1.6M over two years, improved brand image, and improved efficiency by pioneering enterprise digital information management system, receiving executive support, and negotiating contracts.

Round Rock, Texas

Dell Inc. is an American technology company that develops and supports computers and related products and services. #2 PC Brand with 133,000 employees and $101.6B in annual revenue.Spearheaded B2B and B2C business growth with top-tier retailers, leading an 8-member team to develop sales and marketing strategies. Secured executive and customer endorsements for innovative marketing strategies. Managed campaign objectives, audience targeting, ROI analysis, and leveraged consumer insights to improve performance.• Strategic Partnerships: Forged a lucrative two-year alliance with Walmart’s PC gaming division, Microsoft, and Intel, catalyzing $20M in revenue without direct financial investment.• Customer Acquisition: Achieved a 50% revenue surge in the office superstore/supply channel by acquiring four pivotal B2B and B2C customers.• Marketing Innovation: Pioneered over fifteen innovative marketing tools and analytical frameworks, including Customer Journey Mapping, Shopper Segmentation, and Share of Voice, while spearheading Shopper Insights and Research Agency collaborations to enhance both physical and digital sales strategies.

Dallas, Tx

Hewlett-Packard is an American multinational information technology company headquartered in Palo Alto, California, that develops personal computers (PCs), printers and related supplies. #1 Consumer Technology brand with 58,000 employees and $62.9B in annual revenue. Executed global strategies, increasing profitability by 11% for a leading retail organization. Developed long-term objectives, expansion plans, and distinctive market positioning.• Investment Leadership: Led a $75M investment in retail planning, aligning with business goals and strategic initiatives.• Marketing Strategy Execution: Orchestrated B2B and B2C marketing plans, collaborating with field management to drive account growth.• Retail Innovation: Designed and executed 300+ Store within Store projects, enhancing customer experiences and brand visibility.