Digital Content Producer
Current- Working with SBS Mandarin & Chinese EP and editor to generate daily online content initiatives to drive traffic to the Mandarin website content and deepen audience engagement;
- Conduct original interviews and create in-depth news articles of community's interests;
- Follow and develop the social media strategy for the program. Utilise social media, specifically Facebook, Twitter, Weibo, WeChat and other emerging platforms that suit the target audience to support radio content;
- Provide support to the on-air program teams, by creating and promoting podcasts and on-demand catch-up content for the audience;
- Assist the EP in the daily management of the relevant language website and social media channels;
- Assist the EP in managing the daily quality control of all live online content and in reporting editorial issues.