Lori Esser-Just Email & Phone Number

Bartlesville, Ok, Us

Tulsa, Oklahoma Area

• Provides assistance in coordinating and implementing social marketing campaigns.• Develops and implements strategic internal communications to inform, engage and unite employees through weekly internal newsletter and employee dashboard.• Maintains THD website and updates frequently to reflect seasonal messages and current news and events.• Develops copy and creative content to execute and maintain digital marketing presence and strategies including an editorial calendar for web, social media and lobby digital signage for the Department• Coordinates public relations strategies to enhance Department initiatives, including preparing press releases and media pitches and scheduling interviews with Department subject experts.• Copywrites marketing collateral for THD programs and initiatives.• Assists with the design, printing coordination and distribution of THD promotional materials.• Serves as a public information officer for the Department when needed and provide support with copywriting and managing media during press conferences and special events.• Completes required training in support of duties and responsibilities of this position.• Other duties as assigned including those required to fulfill activities in support of public health emergency operations.• Documents annual Department initiatives and programs through photos and videos for use of future media projects or value report.• Cultivating strong relationships with media outlets and journalists to ensure efficient communication and maximum coverage.• Maintains an up-to-date contact database of journalists, influencers and other members of the media.• Collaborates for the development of value reports using a visual platform and distributes to external stakeholders.• Prepares monthly media reports detailing public relations efforts, interviews conducted and media clips.

Tulsa, Oklahoma Area

• Ensured the copy writing of all internal communications strategies and ensured feedback loop provides awareness and understanding• Oversaw all hospital related communications plans so they were synergistic and efficient and kept myself and team members accountable for individual responsibility timelines• Ensured communication outputs were in the company voice, met brand standards and clearly reflected the hospital values• Served as a “reporter” in identifying story ideas and key messages to communicate through various communications channels • Contributed to the content development processes by organizing and conducting interviews of experts, documenting key differentiators to develop, enhance and maintain information for communications needs • Participated in strategic program planning and message development and leads in the execution of multiple communication demands including a strong social media presence and launch of new website

Bartlesville, Ok

• Marketing for World Heritage Nominee: Arts Center, Restaurant + Bar and Inn.• Operated within a reduced marketing budget while supporting a record year of attendance traffic.• Led redesign of new organizational brochure that decreased printing costs by 50 percent.• Developed and artistically created Inn at Price Tower fact sheet for business cultivation and guests.• Reduced graphic design costs by switching from using outside vendor to internal ad and promotional development.• Managed ad placement, wrote content and handled distribution of news releases and developed media relations throughout Bartlesville, Tulsa and OKC markets.• Navigated transition of old website to new website and managed up-to-date content on all web and social media sites.• Primary manager for achieving membership growth and retention goals in Art Center’s membership base, including the Raiser’s Edge database, renewal letters, membership cards and acknowledgement letters; membership growth 69 percent in two years.• Cultivate corporate sponsorships for exhibitions, special events and educational programming as well as administrate over corporate gifts and donor giving. • Staff leader for annual fundraiser: manage event committee, soliciting table sponsorships, auction items, individual ticket sales, coordinating with vendors; increased profit by 9 percent in first year.• Coordinated and hosted all special events, including exhibition openings, community outreach, public events and educational programs. • Completed major grant support materials and application to foundations, government and corporate agencies.

Bartlesville, Ok

• Primary organizer/manager for program designed to enhance the overall quality of lives for active seniors in the area• Hosting large social event each month involving live entertainment, food and beverage offered to mature adults in the community.• Providing public relations support to the Community Relations department by generating publicity through press releases, articles, advertisement and being a representative of the organization at fairs.• Producing monthly publication “Prime Times” for insert in local newspaper and contributing supportive materials and photos.• Making all prior arrangements for trips offered to active seniors through the program in advance and participating as the tour guide.• Manage approximately 50 volunteers for weekly/monthly positions in Adult Day Health Program and Receptionist as well as managing schedule for volunteers for special events including annual fundraiser of approximately 800 people in attendance.• Develop and increasing E-mail database for marketing purposes through newsletter provided by E-mail marketing software.

• Contact to schedule and coordinate events of various sizes• Assist customers throughout planning phase, set-up and final production of their event• Oversee all room arrangements for events at 84,000 sq ft facility• Utilize QuickBooks to generate invoices for clients• Provide hospitality for guest artists for regional and national touring groups• Demonstrate organizational and time management skills• Manage 300 volunteers for positions in Box Office,Receptionist and Ushers for performances in 1,700 seat Auditorium• Conduct biannual training for volunteers in evacuation procedures and facility protocols• Develop and maintain quarterly Volunteer Newsletter through MS Publisher• Plan and host annual Volunteer Fall Kick-Off Party and Volunteer Appreciation Dinner• Develop an E-mail database for marketing purposes through E-mail newsletter• Order linens for events from outside suppliers and working with caterers

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