Lorie Towsley, Mdm, Mda, Chdm, Cim, Sms Email & Phone Number

San Jose, Ca, Us

San Jose, Ca, Us

As a skilled Customer Success Manager, I specialize in Digital Marketing Strategy, SEO/SEM, Social Media with Paid Media Buys, PPC Strategy, Facebook Business & Ads Manager, and Project Management. My expertise allows me to work directly with strategic brands, improving their digital presence and advising on post-site launch omnichannel strategies to drive ROI through Paid, Owned, and Earned channels.My tasks include client success, project management, account management, and system analytics. I create strategic marketing plans that incorporate omni-channel solutions, and I project manage multiple teams and timelines to ensure timely delivery of marketing initiatives. Additionally, I use my knowledge to upsell features and services to clients that enhance their marketing efforts, while also providing customer-facing account management with monthly and quarterly strategy calls.I am proud to have a track record of reducing churn to less than 10% while growing ARR by 20% annually. My ability to secure over $1.2M TCV comprising over 55 clients highlights my skill in building lasting relationships and achieving results.

Us

As a Professional Services Email Marketing Manager and Digital Marketing Strategist, I have extensive experience leading the planning and execution of SEO and SEM strategies, email marketing campaigns, social media initiatives, and CRM. I have successfully created buyer personas, conducted empathy mapping exercises, and launched effective marketing campaigns that increased product visibility and market performance.My role includes:♦ Managing a team that reviews and executes targeted email marketing campaigns using empathy mapping techniques to engage with the buyer persona.♦ Developing and implementing SEO, SEM, and paid advertising strategies to drive marketing initiatives and increase product visibility.♦ Creating compelling product positioning and messaging to target different products in various markets to expand brand awareness.♦ Managing the UX design process for portals, online forms, and reporting dashboards.♦ Monitoring social media performance across all channels and adjusting resources and strategies accordingly.♦ Analyzing website and digital content performance using Google Analytics and presenting data and insights to senior leadership to improve decision-making processes.♦ Successfully handled B2B email and social media marketing for a large hotel chain client and achieved a 36% average open rate and 19% average click-through rate (CTR).I am also skilled in Facebook Business & Ads Manager and project management. With my expertise, I have updated websites, improved customer engagement, and introduced creative new ideas that resulted in successful marketing campaigns.

Us

As a Professional Services Strategies, I've strategically led planning activities for social media, digital, email, and marketing campaigns to improve client engagement and boost ROI. With a strong background in digital marketing strategy, B2B email marketing, and project management, I've been able to:♦ Drive marketing initiatives that increase product visibility and market performance through SEO, SEM, and paid advertising efforts.♦ Develop effective product positioning and messaging to expand visibility and target messaging to different products in markets.♦ Create a strategy to increase online presence in emerging media, including social networks, mobile, etc.♦ Monitor social media performance across all channels closely and shift resources and strategies based on current and forecasted performance.♦ Track website and digital content through Google Analytics and analyze, segment, and present data/insights to the senior leadership team, improving decision-making.♦ Effectively handle all B2B email and social media marketing for large hotel chain clients, achieving and maintaining a 36% average open rate and 19% average click-through rate (CTR).

Crafted, developed, and nurtured a robust digital and social media presence. Proactively monitored and responded to emerging trends and data to optimize all facets of business operations, including financial outcomes.Generated innovative growth strategies and introduced novel ideas to elevate organizational performance. Achieved an outstanding 64% increase in revenue through diligent execution.Continuously assessed, selected, and implemented cutting-edge technologies to enhance operational efficiency and boost overall productivity and effectiveness across all departments.

As the Vice President of Social Media on the Board of Directors, I orchestrated a comprehensive social media program comprising platform maintenance, event posting, content creation, paid advertising, analytics, tracking, reporting, and the creation of compelling visual elements for use in dynamic social media campaigns.By leveraging my expertise in search engine marketing (SEM) and search engine optimization (SEO), I implemented powerful digital strategies that propelled the organization's continued growth.Additionally, I played a critical role as a team member responsible for optimizing user experience (UX) on various platforms, including forms, surveys, and ticket booking submissions, to ensure seamless navigation and enhance user engagement.

Chatsworth, Ca, Us

As the Director of Digital Marketing and eCommerce Manager, I played an instrumental role in leading the organization's eCommerce initiatives, digital marketing campaigns, and brand strategy, fostering cross-functional collaboration throughout the company.Through meticulous planning, flawless execution, and continuous monitoring of digital content performance, I proactively identified and responded to trends in consumer behavior, enabling data-driven strategic decisions and adjusting product mix accordingly.Leveraging my analytical prowess, I evaluated the end-to-end customer experience, improving overall customer satisfaction and engagement across all channels. Additionally, I explored and implemented the company's presence on the Amazon Marketplace, Walmart, and Bed Bath & Beyond eCommerce platforms, enhancing sales and customer engagement.As a part of my commitment to delivering high-quality content, I refreshed and updated social media content across multiple channels, leveraging cutting-edge tools and data to maximize impact. I also drove digital messaging and retailing strategies aimed at increasing sales and conversion rates for the company website, propelling the organization's growth and success.

Simi Valley, Ca, Us

As a Social Media Business and eCommerce Strategist, I meticulously maintained and continuously improved the organization's social media presence, consistently measuring and optimizing the performance of digital marketing campaigns across all relevant platforms.Leveraging my creative writing skills, I authored and introduced new content for HERO, standardized marketing best practices across all three channels, and significantly strengthened and maintained the brand's reputation across all social media platforms.Posting high-quality content daily across all social channels, I successfully engaged audiences with compelling and interesting information, resulting in an impressive 443% increase in HERO's Facebook likes and a staggering 3772% increase in Twitter followers.Through my strategic and data-driven approach to social media management, I was able to significantly enhance the organization's digital footprint and help drive the growth of HERO's eCommerce business.

Carlsbad, Ca, Us

As a Social Media and eCommerce Manager, I was responsible for constructing, maintaining, and continuously improving the organization's digital and social media presence. Through meticulous performance tracking, I optimized the effectiveness of digital and marketing campaigns across the organization.Leveraging my creative writing skills, I authored and introduced new content for Cape Rey Hilton, Chandlers Restaurant, and the Ocean Crest Spa, ensuring consistent messaging and standardized marketing best practices across all three channels. Additionally, I strengthened and maintained the brand's reputation across all social media platforms, enhancing customer satisfaction through a robust customer experience.Posting high-quality content daily across all social channels, I successfully engaged audiences with compelling and interesting information, elevating the organization's online presence and driving customer engagement. Through my efforts, I was able to consistently enhance the brand's reputation and increase customer satisfaction, driving growth and success for the organization.

Los Angeles, California, Us

As a Digital Marketing Manager, I played a pivotal role in championing marketing, pricing strategies, and customer satisfaction throughout the organization, ensuring that business goals and objectives were aligned with marketing campaigns.Leveraging my expertise in email marketing, I effectively managed the email database and content published, resulting in improved relationships and engagement with the customer base. Additionally, I facilitated compelling training sessions for sales and marketing staff, aligning the brand's strategies with the company's goals, mission, and vision.Drawing upon my keen negotiation skills, I assertively negotiated contracts with vendors and distributors, achieving optimal pricing arrangements and leveraging volume purchasing and previous relationships for the benefit of the organization.Through my innovative approach to social media management, I constructed social media platforms that generated a remarkable 62% increase in organic SEO and an additional $12.3M in annual revenue. Moreover, I played a crucial role in driving digital messaging and retailing strategies aimed at increasing bookings and conversion rates for brand websites.Executing targeted and results-driven marketing campaigns, I was able to significantly increase revenue via hotel websites, travel sites, social media, and brand marketing channels. Finally, working cross-functionally, I led efforts to grow traffic to hotel websites using SEO, local search, and paid media, ultimately driving the success and growth of the organization.

Los Angeles, California, Us

As a freelance social media strategist, I spearheaded the development and growth of digital and social media presence for Cafe Sierra Restaurant and Hilton Universal City hotel. From crafting fresh content to standardizing best practices across all channels, I left no stone unturned in boosting brand awareness and improving customer satisfaction. Here's a snapshot of my accomplishments:∙ Introduced captivating content that resonated with the target audience and optimized social media platforms for maximum engagement.∙ Measured and reported the performance of digital marketing campaigns using ROI and KPIs.∙ Blogged about property news, offers, and amenities, promoting them to a wider audience.∙ Designed and executed email marketing efforts to attract and retain customers.∙ Conducted reputation management across social and review platforms, maintaining a positive brand image.

Los Angeles, California, Us

Enhanced guest experience as a Concierge in the Executive Towers Lounge through exemplary customer service and efficient nightly operations management.♦ Skillfully coordinated special events and projects, ensuring seamless food service and impeccable presentation.♦ Addressed and resolved any guest concerns with the utmost professionalism and care, escalating chronic issues to management as needed.♦ Demonstrated extensive knowledge of hotel services and features, promptly providing accurate information to guests.♦ Meticulously organized and maintained lounge amenities, elevating the guest experience and upholding the hotel's high standards.♦ Maintained exceptional cleanliness standards in the lounge and surrounding areas, creating an inviting and comfortable environment.♦ Diligently monitored inventory levels and ensured all amenities were properly presented and in top condition.

Master Of Arts In Digital Marketing And Data Analytics (Dmda), Digital Marketing & Data Analytics

Bachelor Of Science, Marketing Management, Business Administration And Marketing Management

Associate'S Degree, Medical Office Administrative Assistant

Certificate Of Graduation, Musical Theatre- The Integrated Program