Lori White Email & Phone Number

New York, United States

Jersey City, New Jersey, Us

Clients include: Amazon, HBO Max, Daily Harvest, Warner Brothers, Looney Tunes, Cure Hydration, Boston Consulting Group, Nespresso, The Sill, The Skimm, Verizon, The Tia ClinicExecutive Creative Director — copywriting, naming, data driven content, brand strategy, and naming for entertainment and consumer brands —TV, web, video, social, UX. Work featured in New York Times.

Remote First, Us

Lead the in-product content creation and UX writing for our Coinbase's Growth team. This team creates complex, core experiences that are critical to our customers’ success, including onboarding, secure payments, account settings, and more.

New York, Ny, New York, Us

Creative lead + content creation and execution, plus strategy work on TBS, Warner Brothers, HBOMax, Amazon. Amazon Pets: Led team of strategists and creatives, implementing content that grew account over 100k, and doubled reach in 3 months. Looney Tunes: voice of Looney Tunes on social media, coordinated and executed humorous, original content for all social media channels, and co-led winning pitch deck for TikTok strategy. HBOMax: Creative Director - copywriting for all HBO max social platformsTBS: Led and created all copy around seasonal initiative for A Christmas Story

New York, New York, Us

Worked closely with VP of Creative in evolving brand voice and creating copy that delivers strategically for both digital and physical channels — from UX copy, to TV scripts, to jingle writing.

Paris, Paris, Fr

Bi-lingual (fluency in French and native speaker, English) content lead at the galaxy's most preeminent privacy-focused artificial intelligence startup, SNIPS, acquired by SONOS in 2019. - Copywriter for #1 traffic generator for Snips.ai. Long-form microsite, 6-minute Intro to AI. - Coordinated and concepted all content — digital, web, app, UX, social, newsletter, conference- Copy-editor for technical articles dealing with cryptography, voice-first technology, private-by-design artificial intelligence, and advanced encryption technologies. Worked directly with C-Suite — Chief Technical Officer, Chief Executive Officer, Chie Operations OfficerVP of marketing. - Head US and product copywriter (English-language) for internal app, Capsule, a pilot project (and Product Hunt favorite!) that was the first public app to use Snips’ proprietary private artificial intelligence.

Los Angeles, Ca, Us

Mission and data-driven copywriting, content design and content production (video, text and branded content). Over 10 million views worth. Ask me about A/B testing.

New York, Ny, Us

Brings together consumer insights, engaging content, and emerging technologies to create integrated strategic frameworks and innovative marketing plans and for brands. Clients include The Economist, American Express, David's Bridal, Priscilla of Boston, BabyBjorn, USA Network and various documentary film projects. * Crafted social media content strategy deployment strategy to create on-brand content optimized for sharing digital campaigns, giveaways and hashtag promotions, driving traffic, sales and engagement. * Developed deployment strategies that focused on creating meaningful and sharable content for mobile applications. * Combine digital strategy with in-person event marketing and personal branding, developing universal tactical framework for various clients. * Researched and developed strategic framework and tactical planning to meet messaging and business goals of brands on emerging platforms such as Tumblr, Instagram and Vyou as well as more established new media platforms. * Created tactical plan to deploy a multi-platform community-driven video submission project, bringing together consumer insights and human factors research to develop community driven video content and submission strategy. * Research, craft and deploy strategic partnerships aligning tech startups and social entrepreneurship with cause marketing goals from an angle that marries social impact with brand business goals. * Supported American Express OPEN's partnership with Facebook for the Big Break for Small Businesses and promotion, aiding in selecting 10 finalists from a pool of 11,000

London, London, Gb

Lead in social media product development, innovations and content strategy.• Lead development, planning, content strategy and execution of existing and new digital products, working simultaneously with audience development team in New York and community editorial team in London o Launch social media monitoring dashboards and online event strategy for all online events – from Digital editions launch of the Economist iPhone and iPad app, to online twitter-debates o Draft all twitter headline and copy, coordinating with social media manager to research effectiveness of hashtag strategy to audience-buildingo Create and establish workflow and production standards for all video (and soon audio) products on E.com integration with current and future youtube and video-sharing interactive platforms – working with Audio/Video editorial team in NYC, community team in London and Audience Development team in NYCo Draft proposals and strategy briefs for partnerships to launch interactive product experiences with clients such as FourSquare, Instagram, Google Moderator and appengine, Instapaper• Conducted research into best practices in digital audience development and interactive product development, identifying and drafting key action plans; presented VP of Audience Development

Us

Established new media project innovations and cultivated lively communities within social media properties to align and support Majora Carter Group brand with company green projects, current clients and environmental justice mission- Garner over 2,000 new fans via Facebook (~2000% increase) and over 2,500 new Twitter followers (~2,500% increase), with all audiences growing by at least 50-60 participants (2% increase) weekly as of June 2010. - Evaluate social media needs of MCG client projects, conceive ways to use technology to innovate process Coordinated online geo-location system for mapping potential urban farming sites in Detroit, MI- Reviewed North Eastern Carolina community engagement plan, recommended online wiki-based community engagement strategy beginning with the student groups of Elizabeth City University - Recommend further real-world-based, action-driven, participatory online media immersion and partnerships to support both the company brand and our clients through online platforms such as microfinance platforms such as Kickstarter, urban data aggregator SeeClickFix, and crowdsourcing platforms GeniusRocket and Change.org- Initiate website overhaul and launch on more interactive and dynamic platform in less than 2 months, beginning to end- Draft and execute comprehensive web informational architecture plan- Interface with employees across firm to create effective web experience on company website and on varied social media properties in alignment with recommended brand messaging and company services and deliverables - Coordinated effort to increase awareness of federal Government initiatives in the green economy. - Monitor and administer our communications and relationship with federal government, supervise interns in summarizing and synthesizing daily legislative progress

Raleigh, North Carolina, Us

Mission ::StartingBloc educates, inspires and connects emerging leaders to drive social innovation across sectors. Vision ::As StartingBloc Fellows ascend to positions of influence, they will use the StartingBloc network to launch innovative organizations, guide policies and spearhead cross-sector partnerships that tackle social, economic and environmental challenges around the world.

Comparative Literature - Literary Theory, Feminist Political Theory, Behavioral Science/Management

Pommie, Maya Angelou Award-Winner, "Most Likely To Appear In An Informercial For A Pressure Cooker"