Lorie Defries Email & Phone Number

Dayton, Oh, Us

Dayton, Ohio

Results-driven focus on leading agency creative teams to design and execute innovative marketing programs while establishing and nurturing partnerships with existing and potential clients. Responsible for client facing account management of multiple B2B clients with a focus on technical products and services. Maintain comprehensive knowledge of clients’ objectives, competitive environment, and business challenges so strategic and tactical opportunities are appropriately identified and leveraged including:- Positioning/messaging- Strategic marketing planning- Content development and implementation- Campaign and product launches- Trade show execution and brand management- Media and creative advertising materials management- PR and social media marketing support - Website strategy- SOW and budget management through project completion

Dayton, Ohio Area

Led a creative team that supported four lines of business development through proposal presentation, RFP response writing and editing, creative thinking and product campaign design, development of all print and digital marketing collateral and social media content:- Revenue growth $19.5M (2013) to $23.2M (2014) landed Boost Technologies recognition for 4th time on The Women Presidents’ Organization’s Top 50 Fastest Growing Women Led Businesses List - Developed concept for and led end-user supplier trade show, Up Close and Promotional, earning a consistent record breaking ROI and a PPAI Image Award and Hermes Bronze Addy in 2014- Drove the process for continual content building and storytelling through our corporate web sites; new site redesigns in 2015 delivered 66% increase in traffic YOY, 31% lead generation increase, and 500% increase in social referrals YOY- Automated process for sales execution follow up - Drove the implementation of Google Analytics tracking to measure and report traffic, email marketing conversions, and user data for customer online stores – giving customers visibility to the data showing those utilizing online marketing realized a 9-11% lift in revenue from the campaigns - Named to Chief Marketer’s PROMO 100 Top Distributors List 13+ times (based on revenue, growth, and creative campaigns); #3 out of top 5 Specialist in Promotional Products Category in 2011 and featured in Chief Marketer Magazine- To more effectively measure marketing ROI, developed specifications for and implemented a company-wide tracking system within ERP software

Managed a team of marketing coordinators and creative workflow; assumed role of project manager for all marketing initiatives, including responses to RFI, RFP, and RFQ requests; worked with president to centralize marketing and to more efficiently produce and maintain continuity in all communication and promotion:- Developed all company collateral material with in-house and contracted creative teams of graphic designers for print and digital communications staying within minimal budgets - Secured advertising through trade agreements - Supported sales staff of 15 by developing self-promotion campaigns to market value-added capabilities; developed trade-show campaigns and online marketing; managed customer events and product showcases; created infrastructure for and continually improved relevant social media presence on Facebook, Twitter, Instagram - Promoted business units by applying for and winning national industry and local awards; communicated achievements and growth to public through press releases, news articles, and managed sponsorship funds - Developed and managed sales incentive promotions for a team of 20+ to increase overall revenues and profit margins - Managed internal and external communications and events to grow engagement

Developed marketing objectives and processes for new products and promotions, researched product applications, developed necessary promotional materials (print advertising, direct mail, press releases, web content); secured advertising to properly implement promotions:- Assisted president in creation of $1.2M B2C distributorship; managed product development, national promotion and launch- Negotiated advertising contracts in target markets with Wall Street Journal and USA Today; developed promotional materials and recognized increase in sales by 35% - Trained customer service specialists on product details and promotions, while coaching to properly take phone orders and deal effectively with customers on questions, orders, and returns- Maintained project control and met short 6-week deadline within budget to produce a 65-page, 350-item Specialty Advertising Catalog; scheduled and coordinated efforts of graphic designers, photographers, copywriters, and administrative assistants

Created process flow, marketing and promotional materials, sales incentives, and provided product research and sales quotations to support and train Reynolds & Reynolds sales force to sell specialty advertising products and realize their goal revenue margin

Troy, Ohio

Promoted from Marketing/Business Representative to Customer Service Supervisor - led union-eligible employees to meet all customer service, office KPIs, and accounts receivable goals and help educate customers about payment assistance plans and government programs.

Troy Ohio

Met with customers on-site to evaluate and design new residential and commercial electric and gas utility service integration; coordinated local events and company-wide projects; liaison to community leaders; represented DP&L at local town hall and council meetings within Miami County to field questions, concerns, and keep community informed of utility updates. Lead for the Community and Dignitary Open House for the opening of the Troy Service Center for more than 500 people.

Coordinated all client requests for materials and RPF responses, developed marketing support materials and project studies for the Architect and Landscape Architect group, assisted in development of marketing research/strategy objectives and direct mail programs