Special projects and strategic planning

Neptune Retail Solutions provides proven and innovative data led omni-channel solutions for brands and retailers to guide consumers from shopping to buying. We are the share leader in North America in selling, producing and executing end to end in-store advertising, found in retailers like Kroger, Albertsons, Loblaws, CVS and Walgreens. Checkout 51, our owned & operated cash back shopping app, along with the deterministic first party data it generates, compliments and powers our programmatic digital media offering and, along with our FSI, we completely surround and guide shoppers towards purchase in-store or online.

FXI is a leading producer of comfort innovation for the Home, Healthcare, Electronics, Industrial, Personal Care and Transportation markets. Our products include finished goods, sub-assemblies, services and raw materials for OEMs, fabricators and retailers. FXI's innovations are around and under you in countless applications.

A Bain Capital CompanyMy team included all finished product marketing (brand, product and customer), license partnerships, statutory compliance and product development. Drove change to create focus and increase speed, while launching several new successful products in store and online and developing/launching our first digital strategies. These achievements were key drivers in the revitalized Innocor leadership team improving earnings 178% since Q1 2018. These results created the foundation for Bain Capital’s exit from the Innocor investment in February 2020. My personal contributions since 2018 also resulted in being one of only three Innocor senior executives (30%) retained as an FXI senior leadership team member, and promoted to the role of Chief Marketing Officer of FXI, reporting directly to the CEO.

• Launched To The Trade, a B-to-B program to grow credibility and sales in furniture and decor.• Launched local B-to-B business strategy• Launched In store design studios to grow service offerings, build sales funnel and increase basket size in buybuy BABY. • Launched omnichannel company design strategy, including digital design services, to drive sales of furniture & décor.

• Launched Digital Product Chat for bedbathandbeyond.com and buybuybaby.com to offer company’s in-store associate expertise to online customers. • Launched Bed Bath & Beyond digital wallet to provide omni-channel coupons to our customers and enable “instant offers,” triggered by a customer action. • Launched Earn Free Shipping program as company’s first reward program, incentivizing registry shopping.• Launched company’s first Perks program.

• Launched company’s first rental program to create new revenue stream. • Launched Local Marketing Rep program to drive registry acquisition. 
• Led first CRM life-stage triggered email & print marketing initiatives in company to drive sales and registry value. 
• Mobile App steering committee member. Key stakeholder in development of phase 1 and phase 2 of buybuy BABY and Bed Bath & Beyond transition from hybrid to native apps. 
• Business representative for e-commerce registry enhancements including Quick Picks, Shop this Look, Copy a Registry, Interactive Checklist (in development) and Social Registry Recommendation Tool which leverage registrants’ social graphs to build registry value (U.S. Patent Pending: #20140081798). • Led multiple non-merchandise revenue generating partnerships, including eComm box stuffer program, in store key making kiosks, and ad-supported wipes kiosks.

Head of East Coast video rights acquisition and responsible for identifying and realizing new revenue opportunities for firm’s core online video management platform.• Developed the first third party archival rights partnership with USTA and US Soccer.• Negotiated preferred supplier agreements with major agency holding companies, WPP and Interpublic Group.• Created consumer facing web experience in collaboration with NCAA.

Head of East Coast sales and operations for start-up digital signage media network. • Launched & led 4 markets including New York, Boston, Washington DC and Chicago, growing network by 150% to over 2000 screens.• Sold firm’s first advertising clients ahead of the formal network launch.

Head of New York Region Sales office, managing a team of 20 sales staff across five locations.• Grew revenue to $40MM, achieving #1 office by revenue and top 5% by company goals.• Conceptualized, communicated and executed first ad campaigns migrating clients from traditional radio to cross platform campaigns. • Created new sales strategies and collateral used throughout company.

• Developed segment ideas, booked guests and conducted interviews for programs including “Your Money and Your Life” and “Pure Oxygen.” • Authored personal finance column on Oxygen.com based on celebrity interviews.