Lori Gaier Email & Phone Number

Caledonia, Mi, Us

Caledonia, Michigan, United States

• Develop a comprehensive yearly marketing strategy with goals and metrics. Create and disseminate all chamber marketing initiatives, including print ads, social media content, website updates, press releases, and chamber newsletters.• Establish and implement event processes and lead committees in the planning and coordination of several annual chamber events, including a community festival that draws thousands in attendance.• Manage chamber income and expenses, create event budgets and maintain accurate financial records. • Supervise and assist in the sales and development of annual "Explore Caledonia" directory.• Expanded membership base by 22% over 2.5 years through building community relationships and improving brand awareness, resulting in new member acquisition and member retention.• Serve as executive chamber representative, chief spokesperson for the organization, and liaison between community leaders and local municipalities.• Maintain accurate member and accounting records through the CRM program, GrowthZone.• Utilize EOS (Entrepreneurial Operating System) tools and processes to increase productivity and accountability for the organization.

Grand Rapids, Mi

-Develop brand and human resource recruitment advertising and marketing, which include publication ads, brochures, posters, trade show banners, billboards, radio advertisements, and social media campaigns utilizing Adobe Creative Suite (Photoshop, InDesign, Illustrator) and Canva software.-Author and distribute company press releases to media outlets announcing major contract awards, executive promotions, and company achievements.Plan and execute company events including the DK Lunch and Learn Series, DK Security’s 20th Anniversary Celebration, Media Events and Employee Holiday Parties.-Launched the company’s first employee email newsletter via Mailchimp, distributed monthly to over 2500 employees. Compose content for columns, which include Outstanding Performers, Team Letters, HR Policy Review, Employee Good News, and company announcements. In addition, create a biannual electronic client newsletter distributed to an audience of 500 recipients.-Manage all social media platforms (Facebook, YouTube, Twitter, LinkedIn, and Instagram), generate posts, and boost presence with targeted paid campaigns. Created company Instagram page and increased Facebook page likes by over 50%.-Created company website by designing layouts and composing targeted page content for maximum -Search Engine Optimization (SEO) using the WordPress platform. Recently redesigned website in collaboration with a third-party web-design company to improve user experience, enhance page responsiveness, strengthen brand content, and include new and updated features. Continuously publish and update content for accuracy and editorial integrity, including regular blog posts. -Track, improve, and grow website traffic and SEO by optimizing Google Ads, Google My Business, and Google Analytics.

Phoenix, Arizona And Dallas, Texas

• Coordinated special events, such as designer personal appearances, trunk shows, book signings, community non-profit events, customer appreciation parties, epicure tastings, and store promotions to increase product awareness and sales. Organized the entertainment, catering, invitations, models, and advertising.• Worked in a collaborative effort with Fresh Start Women’s Foundation, to plan and execute a New York style runway show and dinner featuring designer Richard Tyler. The sold out event of 650 guests had net proceeds of $520,000. • Created press releases and secured interviews with local television and print outlets for designer and event promotion. • Negotiated contracts with vendors to ensure event budget goals were reached.• Arranged and scheduled vendor and designer itineraries for events.• Supervised and trained retail associates in accordance with the vision of Neiman Marcus to optimize selling opportunities. Supervisor position included rotation on executive management schedule.• Managed Epicure department: oversaw 7 associates, interviewed potential employees, and resolved customer concerns. Exceeded seasonal sales goals. • Performed opening and closing procedures for entire store, as well as calculated daily cash sales, banking deposit, and cash vault balances.• Evaluated event sales results by analyzing return on investment and actual sales versus forecasted sales.• Managed inventory, merchandising, and special orders for designer jewelry department.• Tracked sales, sell-off percentages, and category performance of merchandise.• Reconciled customer credit concerns using Account Services Management data system.

• Developed and distributed promotional materials for an annual three-day concert featuring country music artists, the event attracted 60,000+ people.• Completed transactions of concert ticket sales, via phone, fax, mail, Internet, and in person.• Managed event to ensure VIP area and catering were consistent with expectations. www.countryconcert.com

Bachelor Of Science, Fashion Merchandising With Emphasis In Business Marketing

Continuing Studies, Photography