Lori S. Gatto Email & Phone Number

Kirkland, WA, US

Fort Myers, FL, US

Chico's FAS is a women's speciality clothing retailer operating four brands including Chico's, White House Black Market, SOMA and Off the Rack. I lead the performance marketing efforts across all four brands with a focus on new customer growth. This includes building and executing a full funnel marketing strategy across large advertising platforms.

Seattle, Washington, US

Knack is a modern gift-giving DTC brand. I was hired reporting directly into the CEO/Founder to oversee all marketing and creative strategies. This included developing innovative strategies around new customer growth, retention and brand positioning. During my tenure I expanded and built out a new marketing organization structure, improved reporting and.

Seattle, WA, US

TomboyX is a disruptive DTC brand in the underwear category, offering gender neutral styles. I was a member of the TomboyX leadership team responsible for customer growth strategies and brand positioning for their e-commerce business. During my tenure at TomboyX, I helped lead e-commerce revenue growth by 200% driving by new to file and increasing customer.

New York, NY, US

Blue Nile is the largest online retailer of diamonds and fine jewelry with $500M in 2017 revenues. Acquired in 2017 by Bain Capital. I managed a 15-member global team and marketing programs including all acquisition and retention efforts. I was responsible for building integrated go to marketing strategy and execution through collaboration with cross.

Merkle is a global data-driven, technology-enabled performance marketing agency. As an Account Director I led a team of digital marketers responsible for executing digital campaigns and driving strategy for enterprise accounts including Comcast and Office Depot.

Columbus, OH, US

Express is a large fashion retailer with over 600 stores across the US. In this role I managed strategic direction for all digital marketing programs including paid search, video, affiliate marketing, SEO, mobile advertising, and SMS. I selected and managed external vendor relationships for paid search, affiliates and large integrated media buys.

Seattle, WA, US

OnlineShoes.com was the second largest online shoe retailer (behind Zappos). I reported to the CMO as a key contributor in leadership meetings focused on strategic growth and branding, and held overall responsibility for online marketing strategy, forecasting, and budget management. I led marketing efforts for paid search, email, social media, SEO.

Burr Ridge, IL, US

Things Remembered is the leading retailer of personalized gifts with over 600 retail locations and their online site. As Digital Marketing Manager I led paid search, SEO, remarketing, email, affiliates, display, and go-to-market plans. Was instrumental in driving 40%+ traffic growth during tenure at Things Remembered.