Director Of Strategy And Patient Experience, Nicu Innovation
White Plains, New York
Direct the development and implementation of the NICU Innovation Marketing Plan and ensure its integration into the NICU Patient Experience Strategic Plan to ensure the sales and reach of products and services. Direct the positioning of MOD as the leader in Neonatal and Perinatal patient experience and support by: co-directing March of Dimes and NICU Innovation (NI) brand nationally with Strategic Marketing; directing NI presence at national conferences, developing strategic, long-term partnerships with professional organizations and ensuring the quality of all products and services offered.• Lead the development of Strategic Plan, Marketing Plan and Assessment tools for national implementation; lead the development of fee-for-service programs; direct events, sales, national partnerships and promotion of programs to meet expansion and revenue objectives.