Lori Laskin Email & Phone Number

Orlando, Fl, Us

Miami, Florida, Us

New York, New York, Us

Formerly Oath, A Verizon company and Yahoo, Inc.

Sunnyvale, Ca, Us

▪ Manage display, video, native, and paid search advertising campaigns on all Yahoo platforms including Yahoo Premium O&O, programmatic Brightroll DSP+, and Yahoo Gemini (approximately $5 million in revenue per year)▪ Aligned to Entertainment Vertical; clients include: NBC Cable Networks, Viacom Networks, AMC Networks, Showtime Networks Inc., ESPN, BBC America, Scripps Networks Interactive▪ Respond to RFPs with innovative, first to market ideas that fit within the parameters of client objectives▪ Price out media plans and work with Property Solutions team to propose custom sponsorships and integrations▪ Act as quarterback for internal team members (Operations, Creative Strategy, Optimization) to ensure advertising campaigns run smoothly from start to finish and act as point of contact for all client communication▪ Serve as subject matter expert in App Install: Gain product knowledge, applying expertise toward building an evergreen App Install campaign with Showtime Networks Inc., generating approximately $140,000 in new business▪ Serve as subject matter expert in Yahoo Premium: Learn about UI enhancements and product updates in order to share knowledge with other team members▪ Collaborate with analyst team in India to produce extensive client wrap up reports, highlighting success metrics including impressions, clicks, CTR, video completion rate, interactions, and audience contextual affinities/insights▪ Consistently over indexed on quarterly pitch goals for incremental sales: Q4’16 Index of goal: 170%, Q1’17 Index: 218%

Sunnyvale, Ca, Us

-Certified in Ad Operations for both Performance (Programmatic) and Yahoo's Premium O&O Platforms-Carry out all Ad Operations tasks for Display, Video, Native, and Paid Search Advertising-QA and traffic 3rd party ad tags to ensure campaigns run properly from committal to conversion, helping to drive successful campaigns for clients with ROI-Protect revenue by pitching incremental client budget for spend accounts, with a goal of zero accounts falling offline for Search and Native accounts-Commit new Insertion Orders in Salesforce with accuracy-Minimize negative impact on revenue by tracking down missing creative assets from client agencies-Ensure creative assets meet Yahoo standards and specifications-Protect revenue by proactively addressing any Beacon and SSL incidents-Book campaign lines for advertisers who wish to run homepage takeovers and rotational ads on Yahoo's O&O properties-Work with partner Account Management team to pitch budget opportunities for Native accounts in Yahoo's Gemini platform-Book of business includes mid-market clients in Canada in Finance, CPG, and Retail categories

London, London, Gb

▪ Executed National Broadcast television buys for Citi’s Consumer and Enterprise brands, Amgen and Biogen Pharmaceutical brands, Colgate-Palmolive (Oral Care brands and Mennen Speedstick), Chevron, and LegalZoom▪ Negotiated multi-million dollar Upfront and Scatter buys with sales vendors in order to attain ideal daypart and program mixes▪ Skillfully negotiated across all dayparts (Prime, Cable, Early Morning, Late Night, Sports, Syndication, Cinema)▪ Experienced with negotiating fluidity deals which included FEP and VOD components▪ Drove profits and bonuses for GroupM by working to achieve savings for Citi while negotiating deals▪ Participated in meetings with the client in order to present our buy recommendations and strategies▪ Effectively trained two Assistant Negotiators to work as integral members of our team ▪ Utilized positive relationships with sales vendors to secure added value opportunities for clients▪ Collaborated with planning teams in order to effectively meet client goals and objectives▪ Coordinated auditing process for Colgate by pulling data and utilizing excellent attention to detail and accuracy for two auditing companies, Accenture and Ebquity – according to each company’s requirements and specifications▪ Evaluated proposed sponsorships using reports from Donovan Data Systems and resources from the Research Department▪ Liaised with clients’ creative agencies and network marketing teams to bring negotiated sponsorships to fruition

London, London, Gb

-Active member on a National Broadcast multi-client buying team which handles the following accounts: Citi, Colgate, Chevron, Michelin, Salonpas, Chanel, Remy Martin, Accenture, Gallo-Maintained television schedules in Donovan Data Systems-Worked to ensure delivery on national broadcast network and cable deals-Proactively resolved billing discrepancies with vendors to ensure timely payment

New York, Us

-Worked on direct response television media buys-Experienced with national cable, local cable, spot markets and syndication-Evaluated and optimized media schedules for DRTV campaigns-Performed various calculations to determine projected audience delivery/ratings as well as response levels and call volumes-Constructed post-buy analyses to determine actual delivery of the schedule-Maintained daily/weekly schedules in CORE Direct-Handled billing discrepancies with vendors

-Social media management and marketing for luxury brand clients on Twitter, Facebook, and Wordpress blog pages-Wrote press releases, media pitches, and weekly electronic newsletters for clients-Executed viral marketing campaigns for clients-Clients included: Alex and Ani, Tyler Florence, 25Park, Jules Smith-Designed social media posts with Adobe Creative Suite programs-Started a fashion blog and fashion sale for charity

-Worked on interactive marketing campaigns for clients as an Account Coordinator-Monitored and tracked usage of Deep Focus’ cross-platform alternate reality game with user forums, blogs and Google Analytics-Generated creative ideas for social networking micro sites, widgets, fan pages, promotions, and viral marketing

Bachelor Of Science (Bs), Advertising

Advanced Regents Diploma