Lori Gillen Email & Phone Number

 Moved to this position to broaden my experience and to work for a cause Managed entire Lubbock office – only person in office Memory Walk 2008 – Planned entire event including Developed and implemented strategic Memory Walk event management documents and procedures  Developed and implemented monthly events to serve community and raise awareness  Developed and implemented strategic public relations and media activities Established and maintained key working relationships with community professionals  Responsible for daily contact with families and caregivers  All office management and administrative duties

Promotion Director Promoted to department manager after just over one year employment Managed two people daily – Promotion Coordinator and Promotion Editor Responsible for all on-air promotions including station branding, public service contracts, contests, daily episodic promotion, website promotion, news promotion and all other station promotion Responsible for driving main branding/marketing plans for station products including five TV stations and four radio stations, two newscasts, AccuWeather products, other special campaigns (DTV) and website launch Daily management of sales contests including administration, execution, script writing, spot production (producer) and spot contracts in system Developed in-depth, executable marketing plans for DTV campaign, weather campaign, and website launch campaign Work directly with Creative Services Manager and General Manager to reach long-term and short term marketing objectives