Lori Straus Email & Phone Number

Waterloo, On, Ca

Waterloo, Ontario, Canada

We're a small team of writers who write for companies that are making the world a better place to live. We specialize in creating content that is real but uplifting, honest but motivational. Everything is created from scratch. Visit our LinkedIn page or website for more information.

* Freelance copywriting for a localization and translation company* Projects: postcard series, emails, lead generation, brochures, blog posts, and webpages* Voice and tone: friendly, professional, fun, and sometimes humourous* Topics: localization, SAP translation, elearning translation, product/solution marketing

*Create content that highlights company's mission and how it helps people in rare disease, cancer, and chronic condition communities participate in research*Contribute to social media content development

*Write 8 blog posts/month for consumers, beginning in 2019*Topics include financial planning, automotive events, and car-buying advice*Wrote feature articles (2,500) words for The Ontario Dealer from 2013-early 2019*Topics included finance, marketing, and technology for automotive dealerships

Waterloo, Ontario

* Created culturally appropriate content for a German company expanding into North America* Delivered eblasts and enewsletter articles to a customer in the performing arts on a monthly basis, easing their in-house marketing team's workload* Connected people to history by translating family documents, historical research, and academic papers on history from German into English* Engaged participants to join in projects like oral history interviews and electric vehicle usage studies* Introduced magazine readers to a range of topics and personalities by conducting insightful interviews and writing articles that connect with readers and provide them with new informationIn other words, I created content that suits the needs of my clients.

*Research and write 800-word blog posts on telematics, environment, and fleet management

* Freelance copywriting for 2,000-seat presenting theatre that caters to a very wide audience* Delivered 1 enewsletter and 8-15 eblasts/month on time* Required to mix original research with copy provided by the production company* Voice and tone: friendly, professional* Topics: family entertainment, indie rock bands, classical music, perennial singers and groups, musicals, dance, big names and new acts

Waterloo, Ontario

* Developed communications plan to coordinate marketing via social media channels, email lists, website, online listings, and on-campus publications and opportunities* Created and curated content for email, web, social media, and print platforms* Marketed numerous events for 10-300 attendees: author readings, guest lectures, exhibitions, reading group* Coordinated a German oral history project involving over 130 participants: scheduled interviews, processed recordings, assigned transcription work, maintained relevant webpages, communicated with participants* Managed Centre's social media presence on Facebook and Twitter, curating content and scheduling marketing announcements using Feedly and Hootsuite, in both English and German

* Freelance copywriting for an SAP consultancy* Projects: website rewrite, webinar edit, email creation* Voice and tone: friendly, professional* Topics: data management, SAP and ECM, services

Waterloo, Ontario

* Coordinated North American and European marketing teams to produce monthly customer newsletter* Edited PowerPoint presentations, customer success stories, email copy, white papers

Waterloo, Ontario, Canada

* Wrote new and edited old standard operating procedures* Collaborated with virtual services teams and several levels of management to ensure all contracts and necessary information were collected

Waterloo, Ontario, Canada

* Wrote step-by-step instructions on how to place orders for all OpenText FDDG partners* Wrote standard operating procedures for Alchemy transactions in easy-to-read format* Received Capture the Moment Award for increasing process efficiency and outstanding customer service* Member of communications, onboarding, and training committees

Kitchener, Canada Area

* Re-wrote standard operating procedures on managing theatre* Revamped customer manuals, updating tech and admin information* Coordinated use of building with over 50 users, board of directors, city staff, and construction workers* Completed grant proposals, incl. researching, writing, filling out forms, editing* Recruited, trained, and managed volunteers in various roles, including ushering and website design* Coordinated website and season brochure, working with outside companies as needed

* Wrote all production news releases, fact checking and researching for accuracy* Collected and edited theatre program copy* Edited marketing material, programs, and grant applications for style, grammar, punctuation* Coordinated copy for all print material with graphics designer for physical and virtual delivery

Waterloo, On

* Taught German to undergraduate students from various backgrounds and cultures* Developed language exercises based on comedy improv games to improve students' fluency* Typed up interview transcripts for study on using tablet PCs in language class

* Designed marketing and public relations strategy for a multicultural theatre production* Wrote news releases, on-screen ads, brochures, and mail-outs as part of marketing strategy* Maintained contacts database, cleaning up duplicate entries and updating current ones

Edmonton, Alberta, Canada

* Taught and planned classes independently, and coordinated course material with other sections* Incorporated comedy improv exercises and a Christmas skit done in various German dialects into class plan* Taught German grammar through English grammar, enriching both languages for students

Würzburg, Germany

* Assisted with English classes at two German secondary schools, from grades 5 to 13* Worked with teachers to deliver material ranging from Canadian literature to humour to politics

Waterloo, On

* Taught German to undergraduate students from a variety of backgrounds and cultures* Designed and evaluated assessments and lessons plans on my own and as part of a team* Developed language exercises based on comedy improv games to improve students' fluency

Schmallenberg, Germany

* Taught subjects including Canadian history, culture, and politics, as well as British and American topics*Worked with grade 6 students to produce English skits based on North American children’s literature

Kitchener, Canada Area

* Taught beginner and competition tap and jazz lessons to children

Stratford, Ontario

* Taught recreational tap and jazz classes to children of all ages

Kitchener, Canada Area

* Taught classes and choreographed routines in tap, jazz, and ballet for students ages 3+

Kitchener, Canada Area

* Taught recreational advanced tap and jazz

M.A, German Studies

* Thesis topic: "Heritage Languages: The Case of German in Kitchener-Waterloo", successfully defended

Irish Dance

Adult recreational Irish dance under Ciaran Myers (2012 - 2013) and Myra Oseasnain (2013 - current)

Clarinet

Studied clarinet under Scott Harrison, then Christine McLean.

Continuing Education, Arts & Cultural Management

* Courses: Marketing Principles, Financial Management, Publicity, Management 1, Lobbying & Fundraising

Ballet

Guest Student, German Studies

Honours B.A, German, 2Nd General Major Psychology

Exchange Student, German And Psychology

Tap, Jazz, Ballet

Studied dance extensively: Deardra (King) Leslie for tap and jazz from 1980 - 1997, Beth (Dunlop) Krug for ballet from 1982 - 1989. Ballet.

Piano

Studied one year with Julie Giesel, then two years with David Dunbar.

Singing

Two years under Elisabeth Stofko, one year under Marilyn Gough

Ballet

Continued ballet under Sharon Laromie.

Singing

Vocal instruction under Hilary Jones.

Doctor Of Philosophy - Phd, German Studies

Doctor Of Philosophy - Phd, Germanic Languages, Literatures, And Linguistics

Further developed my language and translation skills. Had to withdraw due to family circumstances.

Hons. Bachelor'S Of Arts, German Language And Literature

Continuing Education, Japanese Language And Literature

1 Japanese language course, then took up Japanese calligraphy.

Continuing Education, Japanese Language And Literature

Continuing beginner Japanese lessons