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"Skate to where the puck is going to be, not to where it has been." - Wayne Gretzky. I believe this quote perfectly summarizes my approach to digital marketing, business strategy and life in general.As an entrepreneur, educator, speaker, podcast host, and digital marketing strategist, my life-long passion for learning continues to fuel my 20+ year career of educating and empowering others to reach their goals.Since founding Keystone Click in 2008, I’ve dedicated myself to helping small businesses and Fortune 500s alike recognize their deep value, sort through the bewildering array of digital clutter, and identify the best tools and strategies to amplify that value to achieve the results they want. Just like Gretzky’s approach in hockey, I strive to foresee where the digital landscape is heading and prepare my clients to lead, not follow.Fun Facts about me:- I helped create the Social Media Marketing curriculum at Milwaukee Area Technical College- I was an adjunct professor of B2B Sales & Marketing and Principles of Marketing at UW-Milwaukee- I frequently speak on webinars and at conferences about digital marketing, AI, personal branding, and entrepreneurship- I host 2 podcasts and have been a guest on hundreds of showsI live in Milwaukee, Wisconsin with my rockstar husband who is my biggest cheerleader. In my spare time, I love playing and watching hockey, golfing, cycling, SCUBA diving, and exploring new places through travel.Every quarter, I pick a new word to focus on and live up to (the entire team does this). Ask me what my word of the quarter is!Let’s connect if you’d like to learn more about achieving your digital marketing goals:👉 Give me a call: 414-810-6650👉 Check out the extensive resources on digital marketing: keystoneclick.com
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Ceo And FounderKeystone ClickMilwaukee, Wi, Us -
Ceo & FounderKeystone Click Sep 2008 - PresentMilwaukee, Wi, UsRegardless of the size of your site or the size of your budget, I want to work with you. Our expertise lies within the World Wide Web. We have experienced programmers who have been playing with code since the 1990s. Our designers continue to ask us to challenge them with concepts and ideas to turn into reality. On top of the general process (design and programming) of a website, our goal is to make it work for you. With many marketing aspects that incorporate the web as well as your current advertising initiatives, we will work with you to maximize your ROI.DIGITAL MARKETING STRATEGY & EXECUTIONBuilding brand awareness and generating leads online is the primary goal for B2B companies. We conduct extensive research that allows us to create a digital marketing strategy that fulfills our clients' goals.WEBSITE DESIGN & DEVELOPMENT (DRUPAL & WORDPRESS)Custom website design and development on the Drupal and WordPress content management system (CMS). All of our websites are built with your specific goals in mind. With a content first philosophy, we audit who your audience is, what they are searching for related to your product or service offering and then design the website in a way that speaks to your audience and converts them into clients.📣 "Lori was one of the best service partners our company has had the pleasure of working with. She took my requests, even the ones I thought were impossible, and executed them above and beyond my expectations. She consistently looked out for our company's best interest and I always knew I could trust her input as honest and reliable."📣 "Keystone Click understood our business and what the brand means. It showed throughout the design process. We would recommend Keystone Click to anyone looking for web design or development.” -
Lorihighby.Com | Digital Marketing Speaker, Podcaster, BloggerKeystone Click Sep 2008 - PresentMilwaukee, Wi, UsSPEAKER: Looking for a speaker that focuses on tactical, actionable solutions versus theory and background? You've found her! My direct approach is to convey a clear and actionable message while sharing the pieces of information that will help your audience move forward.Speaking topics include, but are not limited to:• Using Social Media to Build Your Brand and Generate Leads• Measuring the ROI of your Digital Campaigns• Automation & Scheduling Tools to Make Your Life Easier • Creating a Digital Marketing Strategy• Your Social Media Questions - Answered• Personal Branding in a Digital World• Social Media Best Practices• How to Blog & Why Its Important for your Business• How to Get Your Business Found in Google📣 "I went to a presentation on Social Media put on by Lori Highby of KeystoneClick, and I have to say that she did a fantastic job! The pace was right for the group, she had great information, and kept everything running smoothly and on time. I would highly recommend contacting Lori for a presentation to your group regarding social media, she is just great!"If you are looking for an experienced, value-driven and highly motivational speaker for your next meeting, conference or corporate event, contact me via email at lori.highby@keystoneclick.com or give me a call at (414) 810-6650. PODCASTER: HOST OF SOCIAL CAPITALA weekly podcast that explores networking practices by interviews with top professionals. We dive into their best networking stories, techniques, and even a little bit into what they wish they could do differently if they had the opportunity to go back in time. Over 100 episodes aired.BLOGGER: You'll see me blogging on many websites about digital marketing, personal branding, website design best practices, entrepreneurship, and networking.✅ Visit www.lorihighby.com for more information on speaking, podcasting, and blogging. -
Podcast HostA Broadcast For Manufacturers May 2022 - PresentThe purpose of this show is to share knowledge, have fun and bring diverse, yet important topics in the manufacturing space to the forefront. -
Workshop Facilitator/Adjunct InstructorAgency Management Institute Mar 2022 - PresentAs the facilitator of AE Bootcamps, I’m passionate about empowering marketing agency professionals—from beginners to advanced leaders—with the essential skills needed to drive success in today’s competitive landscape. Through our deep dive into topics like agency math, client relationship management, team dynamics, negotiation, and soft skills, I guide attendees to not just grow their knowledge, but to transform how they approach their roles. Every session is designed to provide actionable strategies and tools, helping participants elevate their agency’s performance, efficiency, and overall success. I'm honored to be part of these professionals' growth journeys and share my expertise in helping them thrive."This is the best account management training I have ever experienced." - seasoned account service professional."Thank you for sharing your insights and perspectives on our role within a marketing agency, I learned a ton from you." - account service professional. -
Adjunct Professor (Teaching B2B Sales & Marketing | Principles Of Marketing)University Of Wisconsin-Milwaukee Jan 2017 - Dec 2020Milwaukee, Wi, UsI am proud to be a UW-Milwaukee adjunct professor. I primarily teach juniors and seniors in the Lubar School of Business.The three-credit 400 level course is designed to give students as much real-world experience as possible. Topics covered in class include:• B2B Marketing overview• Ethical considerations in B2B• Organizational Buying Process• B2B Marketing Planning Process• Content Marketing• Target Marketing• Audience Segmentation• Sales Issues• Pricing Strategy• Demand Projection• Lead Generation & Qualification• Campaign Planning & Execution• Promotional Strategy• Digital Media & Internet Marketing -
Founding Vice President (Organization Focuses On Seo & Sem Best Practices And Trends)Mkesearch Aug 2017 - Dec 2018Milwaukee, Wisconsin, UsThe mission of MKE Search is:• To build and improve the digital marketing community in Milwaukee through in-person, education events• To be a resource to businesses in the area looking to improve their knowledge of digital marketing• To showcase Milwaukee's dynamic digital scene in hopes to make the city a desirable place to work for current and future digital marketers -
Account ExecutiveWp&T Oct 2005 - Sep 2008Create and implement advertising campaigns using different mediums such as print, direct mail, web advertising and more. Oversee warehousing, inventory, and distribution for mass volume of literature.January 2007 - September 2008: Account ExecutiveNovember 2005 - December 2006: Client Services ManagerAssist Account Executives with daily account management and communications. Secondary contact for clients and vendors.
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Account Services CoordinatorStarkmedia Jun 2000 - Oct 2005Milwaukee, Wi, UsAssisted in creation of proposals for sales team, maintained all aspects of web marketing services for clients including search engine optimization, pay-per-click management, and eNewsletter distribution.April 2002 - October 2005: Account Services CoordinatorJune 2000 - April 2002: Administrative Assistant
Lori Highby Skills
Lori Highby Education Details
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Cardinal Stritch UniversityBusiness Administration -
Babson College000 Small Business Program (10Ksb) -
Marian University Of Fond Du LacMarketing -
Milwaukee Area Technical CollegeMarketing & Graphic Design/Commercial Art -
Oak Creek High School
Frequently Asked Questions about Lori Highby
What company does Lori Highby work for?
Lori Highby works for Keystone Click
What is Lori Highby's role at the current company?
Lori Highby's current role is CEO and Founder.
What is Lori Highby's email address?
Lori Highby's email address is lj****@****ail.com
What is Lori Highby's direct phone number?
Lori Highby's direct phone number is +141435*****
What schools did Lori Highby attend?
Lori Highby attended Cardinal Stritch University, Babson College, Marian University Of Fond Du Lac, Milwaukee Area Technical College, Oak Creek High School.
What are some of Lori Highby's interests?
Lori Highby has interest in Management, Web 2, Social Media, Marketing, See Less, Baseball, Web 1, Reading, Painting, See 4.
What skills is Lori Highby known for?
Lori Highby has skills like Seo, Social Media, E Commerce, Online Advertising, Marketing, Social Media Marketing, Web Marketing, Web Design, Online Marketing, Website Development, Ppc, Email Marketing.
Who are Lori Highby's colleagues?
Lori Highby's colleagues are Pawan Kapoor, Frankie Stone, Ellen Atkinson, Cassie Capriotti, Nicole Morton, Abby Radewahn, Jamie Aukofer.
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