Lori Hoefer Email & Phone Number

Fairfield, Ct, Us

Stamford, Connecticut, United States

Fairfield, Ct

Instruct, mentor and guide students taking the Basic Rider Course required for motorcycle license endorsement.

Wilton, Ct

• Established a comprehensive business strategy to achieve sales and growth in the global IBD channel.• Established short and medium term goals and strategy for the development of bicycle product to ensure brand vision and corporate objectives were met for Global Women’s market.• Translated customer and distributor needs to determine desirable bicycle product line.

Managed all aspects of 2.5K sq. ft. high-end retail location. Recruited, supervised, anddeveloped staff. Lead fitter and custom frame designer.• Met annual sales goal, exceeded $1.4M by developing and executing sales plan.• Earned store industry recognition as store to model after by developing staff trainingprogram and facilities management protocol, ensuring consistent delivery of best retailpractices.• Increased industry quality by training high-end sales techniques as invited guest speaker atseveral industry trade shows and instructing on capturing the Women’s Market.• Grew client base to over 1.5K by creating in store marketing events and client retentionservices and practices.• Gained global recognition as premier custom studio by utilizing Facebook, companywebsite and monthly newsletter, developing new customer base, and store identity.

Carrboro, Nc

Developed and executed custom only bicycle retail store and fit studio. Created marketing and advertising content. Wrote monthly column content for local Endurance Sport Magazine. Monitored and managed all financial aspects of a small business practice.• Developed new and innovative bicycle retail store and fit studio by physically building out800 sq. ft. studio space for by appointment-only fitting and custom bicycle sales location.• Selected for $40K small business loan from town of Carrboro Business DevelopmentExecutive Committee by preparing and entering new business proposal, ensuring properfunding for successful start-up venture.• Ranked in top 5 with major custom bicycle brands by conducting over 800 professionalfittings and creating more than 200 custom bicycle frame designs.• Enhanced market reach by developing outreach marketing strategy, executing many eventsand clinics, including skill development and maintenance clinics, Multi Rider Computrainer classes, fund raising rides for local non-profit agencies, weekly women’s rides and women’s specific events.• Ranked in top 5 with major custom bicycle brands through vigilant attention to superior customer service and ongoing outreach events.• Awarded Top Retailer designation by Bicycle Retailer in 2005 through consistently adhering to superior standards.

Saratoga Springs, Ny

Albany, New York Area

Saratoga Springs , New York

Private inpatient psychiatric hospital.

Albany, New York Area

Director of Activity Therapy in outpatient mental health clinic .

Bachelor Of Science (B.S.), Therapeutic Recreation/Recreational Therapy, Cum Laude

Associate'S Degree, Recreation Leadership