As Marketing Manager at PABCO Roofing Products, I am responsible for developing and executing brand strategies that drive volume and profitability. I specialize in implementing strategic plans to achieve short and long-term business objectives.In addition to overseeing graphic design for print and web, CRM and content marketing, inbound and digital marketing, and project management. My deep understanding of the industry has helped me identify new opportunities for growth and innovation in our marketing efforts.I am proud to have spearheaded marketing automation, product placement, and redesign of marketing collateral and a new website. In addition to that, I manage events, contractor program marketing, email marketing, and online marketing. Additionally, I have been instrumental in overseeing all public relations outreach and coordinating promotional activities and trade shows with our developers, advertisers, and production managers to market our products and services.

Assisting with Intro to Software Development- Teaching the basics of software development- Agile development methodology- Scrum- HTML, CSS, Javascript- Front-end web development- Dom manipulation- Teaching basic concepts of file structure, coding, terminal manipulaton

As part of a national boot camp series, • Lead boot camps for college-level students covering a range of digital marketing topics, including marketing automation, marketing fundamentals, web development (HTML, CSS), ecommerce, UX design, WordPress, email marketing, analytics and reporting, SEM, SEO, digital strategy, content writing, content creation, Google Tag Manager, and CRM.• Collaborate with other instructors and staff to develop course materials, plan and execute lesson plans, and provide feedback to students to ensure they are making the most of their learning experience.• Continuously seek ways to improve curriculum and integrate the latest trends and technologies in digital marketing education.As the Lead Digital Marketing Instructor at California State University, I bring a deep passion for teaching and extensive industry experience to the classroom. I am committed to providing students with a comprehensive understanding of digital marketing and helping them develop the skills they need to succeed in today's fast-paced marketing landscape.In addition to covering core digital marketing topics, I also teach foundational web development skills such as HTML and CSS, as well as advanced tools like Google Tag Manager. By providing students with a well-rounded education, I help them become confident and capable digital marketers who are ready to tackle any challenge.

• Leveraged expertise to direct digital marketing in concert with key stakeholder and senior leadership involving strategic planning and campaign execution, analytics and measurement, and resource allocation.• Adeptly navigated an acquisition by developing a multifaceted marketing transition program designed to integrate two new divisions and establish a cohesive marketing strategy. • Created and executed the editorial plan and campaigns coordinated across social media, website, blog, email, advertising and third-party media, along with devising and editing all content. • Developed the company measurement plans and associated metrics such as cost per acquisition, demand and lead generation, website conversions and ROI to effectively evaluate performance. • Oversaw keyword and ancillary marketing research in the evaluation of current strategic progress against established plan to identify areas for improvement and design plans for execution. • Collaborated closely with sales management in creating a sales process which optimized lead handoff by assessing lifecycle stages, developing qualified goals, and training internal stakeholders.

Led digital marketing and eCommerce strategies to enhance online presence and drive growth.Key Responsibilities:Digital Strategy: Developed and executed strategies to boost online sales and visibility; managed PPC, social media ads, and display advertising.eCommerce Management: Improved the eCommerce platform as part of a global team, focusing on user experience and Agile project management, resulting in increased sales and customer acquisition.Content & SEO/SEM: Directed digital content creation and distribution; implemented SEO and SEM strategies to improve search rankings and ad performance.Analytics: Utilized tools like Google Analytics to monitor performance and optimize campaigns.Website & Social Media: Managed website updates and executed social media strategies to enhance engagement.Lead Generation & Email Marketing: Developed lead gen campaigns and email marketing programs, working with segment managers to boost sales and optimize clearance and targeted efforts.Collaboration: Coordinated with cross-functional teams and managed external agency relationships.Achievements:Enhanced eCommerce platform, significantly increasing online sales and customer acquisition.Improved SEO/SEM performance and streamlined email marketing, driving effective communication and sales growth.

• Developed and executed the annual marketing and communications strategic plan while directing content for brand management, public relations, corporate positioning, website redesigns, advertising, and sales and marketing alignment; providing valuable content for digital channels. • Created web portal and digital collateral content management in order to transform an outmoded intranet into a dynamic portal which improved communication streams and integrated new sales tool. • Employed expertise in the conceptualization and execution of editorial for new articles and blogs to drive awareness, while strategizing across campaigns, editorial content, and webpage content placement. • Drove effective content development by conducting strategy sessions to define the customer journey. • Spearheaded development and integration of the first social media channels and associated strategy, as well as planning posting for international and local social media sites to develop external partner profiles. • Developed and launched the first lead generating webinar series to increase generation and conversion.

• Responsible for consistent excellent marketing communications materials for all media, including direct mail, trade show displays, internal communications, e-newsletters, product literature, brochures,logos, websites and multimedia while maintaining company branding initiatives. • Managing photography and video including arranging on location photography, rights, and negotiations and asset management. • Satisfying company communication objectives on time and on budget. • Responsibilities include developing the most efficient and productive methods to create dynamic website content to meet the needs of company.WEBSITE• Updating and changing existing blogs and websites• Search engine optimization (SEO), search engine marketing (SEM)• Google analytics reporting• Site navigation and user experience planning• Integrate visual presentation techniques (video and multimedia modules)• Programming (also coordinate with outside vendor or implement basedon appropriate knowledge)ART DIRECTION & PROJECT IMPLEMENTATION• Art direction (illustration, photography, type and formats)• Hands-on computer design/layout• Art production as neededPROJECT MANAGEMENT• Developing proposals, project status and cost analysis reports• Directing and monitoring of staff and freelance resources• Collaborating with copywriters, agencies and/or outside vendors• Ensuring overall project objectives are metSALE ENABLEMENT/BRANDING• Implementing a sales enablement system, establishing a co-branding and co-marketing program, and developing a sustainability marketing promotional program inline with global marketing initiatives.• Working closely with partners, sales and representatives to establish marketing programs that help build businesses.• Developing webinars and continuing education courses.• Creating social media content and strategies for YouTube, Facebook and Twitter.• Writing story boards, scripts and video production.

• Project manager responsible for Content Management, HTML, Coldfusion and CSS editing, Copywriting, SEO, Social Media Administration, E-Commerce Marketing, and Marketing Strategy, Assist with launch of new web site, marketing for 5 retail locations, and Blu-Thread Street Command product. Create E-Mail Blasts, and edit, proof, test and monitor analytics for sites on a Cold Fusion base platform. Also responsible for multiple store signage, printed marketing materials and promotional calendar management and planning per market segment and region.

• Digital marketing project contractor specializing in e-commerce, real estate, education, and lead generation for a variety of Seattle area companies including Boeing, REI, Russell Investment, Amazon.com, Maxon, Group Health, Seattle Gourmet Foods, Highline Community College, Coldwell Banker

• Update and manage content management systems while supporting over 100 content editors. • Review of and update of website, social media tools, blog posts, Youtube updates and flickr photosets. • Manage and review email, provide Google Analytics data to internal requestors• Work with technology staff • Run monthly site integrity checks. Use of BigTree CMS, MachForms, Adobe PhotoShop and WordPress MU• Large-scale web site management, administration and design• Creative, effective team builder/manager• Excellent written and verbal communication skills• Working internet protocols, current and emerging authoring languages and database design, integration and backend structures• Working effectively with a wide range of constituents in a diverse liberal arts university setting• Graphic design and editing

Adjunct Instructor Teaching Adobe Creative Suite products, Quark Xpress, Print Production Management, Graphic Design and Pre-Press techniques.

Franchise owner, marketing manager, yoga instructor for the first Lady of America location in Washington State.

As the Advertising Director at Selden's Home Furnishings, I lead the strategic planning and execution of all advertising initiatives to drive brand awareness and sales growth. My role involves developing and implementing comprehensive advertising strategies that align with our brand's vision and resonate with our target audiences across multiple channels, including digital, print, and in-store.Key Responsibilities:Strategy Development: Formulate and execute advertising campaigns that effectively promote Selden's diverse product offerings, including furniture lines, carpet, imported rugs, and window coverings.Creative Oversight: Direct the creation of compelling ad content, including copywriting, design, and media production, ensuring all materials are on-brand and engaging.Media Management: Oversee media buying and relations, ensuring optimal placement and ROI for advertising efforts across traditional and digital platforms.Team Leadership: Lead a creative team to deliver high-quality advertising materials on time and within budget, fostering collaboration and innovation.Campaign Performance: Monitor and analyze campaign performance metrics, making data-driven decisions to optimize future campaigns.Brand Consistency: Maintain consistent brand messaging and visual identity across all advertising touchpoints, reinforcing Selden's position as a leading home furnishings retailer.Multi-Store Coordination: Manage advertising efforts across multiple store locations, ensuring each campaign is tailored to the specific needs and preferences of local markets.