In this role, I lead Safe Fleet's strategic brand building and thought leadership efforts to build awareness for the company and its’ integrated platform of smart safety solutions.

Safe Fleet is the leading global provider of safety and productivity solutions for fleet vehicles. Our family of market-leading brands help fleet managers reduce accidents and improve productivity. For more information visit www.safefleet.net.

Seon is the global leader in mobile video surveillance equipment for buses, as ranked by IMS research, and part of the Safe Fleet family of brands whose fleet safety solutions enhance the productivity and improve the lives of passengers, drivers and pedestrians. As Manager of Marketing, Lori is responsible for developing and executing the company's strategic marketing plan. She leads a talented team of marketers to launch traditional and digital marketing programs that position Seon as a thought leader in its chosen markets, increase brand awareness, and ultimately drive revenue growth and customer satisfaction.

Responsible for developing marketing programs to drive demand for Seon's mobile surveillance and fleet management software solutions.

Responsible for development of core brand and marketing strategy (branding, positioning, advertising, web presence, social media, promotions, lead generation) for four separate brand entities under the Navigata corporate umbrella.

Member of the Senior Management team responsible for leading a team of Product Management and Marketing Communications professionals in the development and execution of marketing strategies to consistently exceed corporate revenue, cost reduction, and customer retention goals year-over-year.Provided the Go-to-Market strategy, including market requirements and segmentation analysis to introduce one of the first residential Voice over IP (VoIP) products in the Canadian market under the brand name WebCall. Researched, recommended and launched Customer Relationship Management System (CRM) and worked to design and customize the chosen Software-as-a-service (SaaS) platform (Salesforce.com) to meet the needs of multiple sales channels.Led market research and customer segmentation project teams to secure industry-leading business customer retention rates of over 99% and achieve aggressive new product growth targets.Oversaw creation of all marketing materials and sales support collateral including corporate presentations, brochures, whitepapers, case studies, webinars, demos, videos, advertising, product collateral, sales proposal templates, and point of sale material.

Led product development and creation of product roadmaps for four product portfolios (Local lines, Calling Cards, IP long distance and Conferencing) from conception to post-release and managed multiple products in various stages of the product lifecycle.Launched a new local services portfolio and grew annual revenues to several million dollars within two years through the combination of a concentrated sales and marketing effort and key acquisitions.Defined and ensured delivery of effective sales and marketing materials to support product sales.

Responsible for market research, CRM development, implementation and maintenance.

Managed product collateral development, tradeshow co-ordination, and media buying.