Provide strategic consulting to drive business growth. Clients range from Fortune500 to solopreneurs. My secret sauce is pulling insights out of the current situation and quickly determining where to focus marketing efforts and messaging to improve performance. Looking to improve revenue, awareness, brand positioning, lead conversion, online sales, or loyalty - I can help.

Combining brand and marketing experience with a Gallup coaching certification to support individuals on their journey to becoming a MeEO - taking charge of their career and life. We work together on plans to craft a life that feels sustainable, define their personal brand, and navigate strategic career transitions. If you ready to become a MeEO, reach out to connect.

MIT Certified ESG and sustainability strategist. Available for speaking events, podcasts, and training.

Responsible for global business strategy in two focus areas - ESG (sustainability) and employee experience. I led the the global team to set net zero targets, implemented programs to reduce carbon emissions, and launched the sustainability practice. On the employee experience front, I championed the employee experience journey map and implemented enhancements to the current experience.

Responsible for the business & strategy team (100+) that supported digital and CRM marketing campaigns for multiple business units across General Motors. I led with accountability and autonomy focused on team member growth and driving business results for our clients.The teams supported included: Owner Loyalty (all GM brands), My Rewards Loyalty program / My Rewards Card, Certified Pre-Owned, CarBravo, Vehicle Discount Programs, Innovation Lab (design thinking team), GM Vehicle Safety Campaigns, eCommerce, and Customer Experience Strategy (Journey maps and experience design)During this time, I also supported new business and non-General Motors clients as the CRM and Loyalty practice lead. Clients included AAA Life, AB InBev, Coca Cola, Verizon, and TempurPedic.

Led the business and strategy teams that supported the General Motors CRM account. The team was responsible for developing and executing owner strategies for all of the GM brands – Chevrolet, Buick, GMC, and Cadillac. In addition, we developed campaigns to transition discontinued brand owners (Saturn, Pontiac, and Hummer) into other GM products. During this time, we partnered with the General Motors team to develop the first customer journey maps that are still used across the company today.

Launched in 2010 and a side business prior to 2023. Support small business owners with business and marketing strategy. Coach individuals on career development and personal branding. Taught marketing courses and held workshops for Schoolcraft College.

Side passion supporting businesses & homeowners on their sustainability journey. A part of The Carbon Almanac volunteer collaboration with hundreds of writers, researchers, thinkers, and illustrators across the globe focused on climate change.

Responsible for the business planning and performance tracking for the Saturn brand. This encompassed product, marketing, sales and retail development. Plans identified business opportunities, strategic media partners, and innovative marketing programs. The goal was to connect in new ways with the target customers and current owners. The performance numbers spoke for themselves – we had a 12% increase in retail share and a 20% growth in revenue during this time period.

Responsible for saturn.com, online advertising, CRM, lead capture, direct mail, e-mail, pre-launch campaigns, owner magazine program, and owner loyalty. Developed customer journeys across the shopping, buying and ownership experience. I managed a team of 6, a marketing budget over $5M annually, and three agency teams. Named 1 of 10 "Customer Crusaders" by 1to1 Magazine in 2004.

Responsible for Saturn’s brand character, design philosophy, brand positioning, and target market analysis.
 I was the primary liaison between Saturn Marketing and the General Motors Design Center. During this time, we shaped the visual language for future product designs and named six future Saturn vehicles including SKY, VUE, and AURA. I spoke at the PDMA International Conference on "Applying Customer Emotion to Product Design".

Designed, organized, and managed quantitative and qualitative market research projects to incorporate the customer voice into vehicle design. Responsibility focused on the luxury brands of Cadillac, Buick, and Oldsmobile. I conducted small to large on-site events ranging from $100K budget and 100 respondents to $1.5M and 2000 respondents.

Manufacturing engineer focused on lightweight materials to reduce vehicle weight and improve emissions. This included material testing, competitive benchmarking, and user interface design for internal CAD systems. I developed an internal marketing program to let engineers know about lightweight material innovations in the industry that could be applied to their vehicle line. Communications included an internal newsletter and events showcasing speakers and displays focused on mass reduction.