- Supervise and coordinate all marketing, social media, networking activities, and community service activities of the Bank- Develop the Bank’s annual marketing plan and budget, to be approved by the Board of Directors and senior management

• Managed the budget of Online Undergraduate site operations as well as enrollment and marketing budgets for the Graduate School and Online Undergraduate Programs• Supervised enrollment management and site operations personnel at multiple locations• Developed and executed recruitment strategies to meet John Brown University’s adult program enrollment goals; provided vision and accountability for progress toward achieving goals• Coordinated travel and oversaw recruitment calendar planning for Graduate and Online Undergraduate enrollment representatives• Oversaw the development and implementation of marketing and lead generation strategies that resulted in the increase of inquiry and application pools and for reaching pre-determined enrollment goals• Worked with Deans, Program Directors and enrollment staff to identify, establish and advance key community college and corporate relationships • Maintained accurate enrollment data and tracking for all adult programs; oversaw enrollment data integrity• Developed and maintained a marketing plan to support the university brand and maintain sufficient lead generation numbers for adult programs• Created and communicated weekly reports on admissions progress for both Graduate and Online Undergraduate stakeholders• Established and monitored use of communication plan designed to move interested students through the recruitment funnel from the point of inquiry to registration • Investigated Title IX claims as assigned by the university

Teach the following courses for JBU's BS in Organizational Management degree:- OM1101 Orientation to Adult Learning- OM2124 Communications I- OM2134 Communications II- OM4241 Comprehensive PortfolioThe OM degree is part of JBU's Degree Completion Program and is offered in a F2F accelerated format in multiple locations.

• Establish and execute integrated marketing communications strategy and for JBU’s Degree Completion Program and Graduate School• Manage external relations and lead generation for multiple programs in multiple locations, including online• Establish and maintain strategic relationships with area companies and community colleges

• Assisted with enrollment and marketing initiatives, including undergraduate and graduate recruitment fairs, website content development, and publications design for UCA’s largest college• Served as editor and designer of college magazine, Education

• Responsible for the implementation and advancement of the university brand• Constructed and managed integrated, annual marketing and communications plans for the university and its constituents• Managed advertising placement

• Directed and organized production and publication of student recruitment information, including conceptualization and implementation of advertising and marketing campaigns• Coordinated advertising placement for student recruitment • Disseminated news releases to newspapers, radio, and television media coverage for special events