★ Perform creative, strategic, effective and audience-appropriate communications planning, marketing planning and freelance writing. ★ Craft engaging and compelling storytelling with an emphasis on entrepreneurs and small businesses.

★ Developed and delivered communications for the Outside Sales team and B2B Official Partners to reinforce sales capabilities. Joined the organization in a new role to improve communications with the Outside Sales team that generates 54% of all company revenue.★ Collaborated with the Partner Marketing Team to promote the programs, training products, and other offerings of the USCCA to drive membership growth.★ Defined metrics to measure engagement with the materials. Maintained 89% engagement for sales communications and 45% engagement for B2B communications.★ Improved usage of the Official Partner Portal by 30%, highlighting the resource as a way to engage with the USCCA and gain insight into how to market their businesses.★ Coordinated strategic sales communications with marketing plans integrated with email campaigns, public relations initiatives, and national account relationships.★ Recipient of a Core Values in Action Award in 2023.

★ Led Marketing and Communications, supervising as many as three direct reports and a $300,000 budget for traditional and digital campaigns to promote Chamber membership and engagement among businesses of all sizes.★ Authored copy for marketing collaterals, social media, the website, and advertisements about economic development, talent and education, membership, and government affairs.★ Wrote content for the quarterly Collective Impact magazine. Established the editorial menu, assigned stories and photography, and led editing and proofreading.★ Responsible for public relations at the local, state, and federal levels.★ Designed a talent attraction and retention brand story for the Greater Green Bay community, targeting young professionals by highlighting the benefits of living and working in the area. Partnered with an agency to define messaging, voice, persona, and brand identity guidelines.★ Credited with redesigning and rebranding the website to integrate SEO content and institute a renewed focus on engagement and membership.★ Created marketing and communications initiatives for 1,200 Chamber members.

★ Managed communications with the public on behalf of the third-largest supplier of drinking water in the state of Wisconsin. Administered a $275,000 budget.★ Established the utility’s first comprehensive, strategic communications, public relations and branding plan, including outreach strategies for the general public, media, community groups, school districts, and youth.★ Created presentations, print materials, and other collateral.★ Developed insight into the public’s perception of their drinking water through more than 100 community conversations.★ Co-led the launch of a community disaster response group and served as the Public Information Officer. Worked with the municipality on disaster communications planning.

★ Administered a $450,000 budget to promote five service lines.★ Coordinated and led marketing, events, and media outreach for Urgent Care, the MyPrevea online portal, employer Health & Wellness programs, and the Quality department.★ Introduced the Save My Spot reservation system for Urgent Care centers to differentiate the organization from competitors.★ Transformed a small on-site health clinic into a stand-alone health center that both served the 3,000 associates of Kohler Co. and their families as well as the community at large.

★ Served as the sole marketing manager for 80% of my tenure at the state’s second-largest chamber of commerce. ★ Performed project management, strategic marketing planning and content creation in keeping with organizational initiatives and communications plan. This included leading the first chamber rebranding initiative, rooted in research, since the 1990s, that impacted all workforce development, economic development, membership and government affairs programs.★ Earned one of three national American Chamber of Commerce Executives advertising awards for the Legends of Commerce 125th anniversary celebration of the Chamber's anniversary (including highlighting business legends in a video and at the event among other historical highlights), an ACCE advertising award for the Golden Apple Awards televised production (one of only three conducted in the United States) and an ACCE advertising award for the multifaceted Social Media Rockstar event.★Created and executed overarching and program-specific marketing plans Chamber-wide to attract members, engage members, sell products and services, secure investments and sponsorships and retain members for the second-largest chamber of commerce in the state.★ Capitalized on a full spectrum of marketing vehicles to execute marketing plans, including using a mix of traditional marketing channels (print ads, radio ads, etc.) and digital media (social media, blogs and videos) to market to key audiences.★ Served as the main writer/content creator and brand-conscious voice of the president and overarching Chamber for marketing and communications across program lines. ★ Managed all public relations efforts, both proactive and reactive, on local, state and federal levels in relation to advocacy and general business topics.